body shop essay

The Body Shop Case Study

1.0 Introduction of The Body Shop The Body Shop just selling 25 products from started life as a small outfit which founded by the human right campaigner Dame Anita Roddick in 1967 by the late British environmental (Shearman, 2011, p.1). Firstly, Roddick have not enough bottles so that he encourage customers to recycle packaging and it was sounds like morally and cruelty-free with the real emphasis on natural ingredients. Nowadays, it is more than 2500 stores worldwide and over 300 products in the range to consist. The Body Shop is the first cosmetics brand to exclude testing on animals and also the first company to introduce Fair Trade to the beauty industry. The company now owned by L 'Oréal, Personal Care Company and a French beauty in 2006 …show more content…

From introduction to maturity, growth to decline, any product in market will goes through these stage and this structure will be known as product life cycle. Regardless to the Saaksvuore.A and Immune, A (2008), describe the stage via the individual products can build up over the time which known as the product life cycle. There are four stage are classified which are development stage, growth stage, maturity stage and decline stage. The Body shop may vertical in the growth part because the issue of cosmetic scandal about mercury. The attendance of The Body Shop gave a good substitute to customers due to the natural ingredient and economical prices. Thus, it is likely to increase its sales value in the …show more content…

Furthermore, the mission is inspiring human life and develop the human spirits involve their consumers, employees and suppliers, it is not only aim for success in financial statements. On behalf of this mission is ensure to qualify to concern on the groups involve all stakeholders with an encouragement of monetary. “The company is dedicated to social and environmental change, human rights advocacy, social justice, education and the cost of cleaning up the mess it makes into its bottom line” (Deresky 2006). Moreover, The Body Shop also a strength on positive social and environmental change via campaigning programmes around 5 core values which is support community trade, defend human rights, against animal testing, activate self-esteems and protect their plants. The Body Shop has an aid, ‘The Body Shop Foudation’ where the area of human and civil rights, environmental and protection of animal with provide financial

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The Rag And Bone Shop Analysis

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How To Share Of Garbage Bags

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Ulta Salon, Cosmetics & Fragrance Overview Ulta Salon, Cosmetics & Fragrance, otherwise referred to as Ulta or Ulta Beauty, was founded in 1990 by Richard George. It broke into a tough industry at a time when prestige, mass and salon products were all sold through distinctive channels of each other. Ulta offers customers a unique and convenient place to get everything they need related to beauty (Ulta Beauty, 2016 p. 28). Ulta has been publicly traded on the NASDAQ Global Select Market since October 25, 2007, and today is one of the largest beauty retailers in the United States. As of January 30, 2016, the end of its fiscal 2015 year, Ulta Beauty operated 847 retail stores across the US, and has already continued its rapid expansion since then (Ulta Beauty, 2016.)

David Courtwright's Forces Of Habit

It leads through the whole process of the products and how it has changed throughout the years. This book was written by David Courtwright and

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The policies regarding its employees in aspects such as: annual incentive bonuses, stock option schemes (making employees the owners), medical and post retirement plans, the piecework pay system, the collaborative employee- supervisor relationship, the open door policy, the job security; these policy aspects regarding the personalized care of the employees may be considered to be one of the biggest competitive edge and core competency of LEC which has produced extremely committed workforce who would go to any achievable limits to fulfill the firm’s objectives. This was clearly evident from the employees’ interviews where they described how they go to extra mile within LEC and how other companies in the industry might not command the same dedication and commitment. The principles guiding the policy of reducing the cost of procured inventory and its operational emphasis for minimized wastage reflects how LEC is a conscious establishment which does its best to reduce the burden of prices from its customers while at the same time being able to maintain the highest standards of quality

Bass Pro Shop Case Study

Bass Pro shop is a very complex company that runs on a large-scale model, which requires many components in order to run and function properly. Any type of retail store must have multiple process and procedures in order to run effectively. This is especially becomes difficult when a company is in the business of specialized goods. As does Bass Pro Shop. Products and items that do not have a large-scale consumer demand due to its specific purpose are pretty much all the items bass pro shop sells.

Case Study Analysis: Zara Fast Fashion

Resource based view is the tool that is used in order to evaluate the resources that are important for the organisation to make their performance effective. It is regarded as a significant approach that is used by the organisation towards attainment of competitive advantage. The aim of this paper is to evaluate the resource based view literature and then applying the knowledge on the evaluation of a case study organisation. The selected organisation is Zara Fast Fashion, which is analysed with the help of use of RBV towards achievement of sustainable competitive advantage. The theoretical concepts of the resource-based view is analysed and applied on Zara as a real world example.

Chanel N Five: Product Life Cycle

The growth stage enters after surviving from the birth stage. Chanel N’5 perfume new version falls in this stage and at this stage, the sales increases rapidly and the profit reaches to the peak. (3)So, there will be many

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Your decisions to comply with society’s view of “beauty” are no longer subconscious, but rather are more conscious-driven decisions. Barbie’s slender figure remains idolized; however, it has evolved from a plastic doll to a self-starving model that is photo-shopped on the pages of glossy magazines. You spend hours in front of a mirror adjusting and perfecting your robotic look while demanding your parents to spend an endless amount of money on cosmetics and harmful skin products to acquire a temporary version of beauty. Consider companies such as Maybelline, which have throughout the ages created problematic and infantilizing campaigns and products for women. More specifically consider the “Baby Lips” product as well as the company slogan, “maybe she’s born with it, maybe it’s Maybelline,” that reiterates the male notions of beauty to which women are subjected.

Loreal Pestel Analysis

. STUDY OF ENVIRONMENTAL FACTORS a. PEST Analysis: i. Political: L 'Oreal faced issues in the dermatology branch led by Galderma due to new legislations governing drugs. The EU law affects L 'Oreal and restricts their use of certain kinds of carcinogenic chemicals, such as Phthalates. L 'Oreal is obligated to produce safe products that do not contain any harmful substances.

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It not only caters products like clothing for both genders, but also shoes, teenagers clothing, accessories and beauty products. Clothing is the key product sold as compared to the rests of the items. In ensuring that business goes well for the company, the management engaged promotions through media advertisements and hand phone apps to let customers view their products easier online and hired people for the various positions in the organisation company example managers, store assistants and supervisors. Though each of them plays a different role, they are an important part to the

Walt Disney Product Life Cycle

Marketing strategy Customers Youth, families, tourists, older customers and the middle working class Product life cycle. According to Kotler, P. & Gary, A. (2011), the product life cycle has five stages namely product development, introduction, growth, maturity and decline stage. The stages are determined by the market share of the product.

Four Major Theories Of Human Development

These five stages includes: 1- Oral stage - From Birth to 1 year 2- Anal stage - 1 year to 3 year 3- Phallic stage - 3 year to 6 year 4- Latency stage - 6 year to 12 year

More about The Body Shop Case Study

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• Strategic management
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Introduction There is success in body care. Behold the Body Shop, one of the famous international cosmetics brand. It is not just one’s ordinary shop for body or hair care. It is extraordinary just as its pioneer. The entrepreneur assessed in this paper is in no way or another connected to me. Personal Profile The name behind the Body Shop , a famous cosmetic line for decades now, is Anita Roddick . On October 23, 1942 in Littlehampton, Sussex, England marks her birth to an immigrant Italian family. After completing her degree at the Newton Park College of education, she worked as a part-time teacher and for the United Nations in Geneva. She traveled to different places like Tahiti, New Hebrides, New Caledonia, …show more content…

She risked selling alternative body care products. Nevertheless, she dealt with it with optimism. In order to face success, it is of crucial importance to think of the ways by which the business model will thrive in the marketplace. Another is to assess the strengths and opportunities of the business. Lastly, it is always important to innovate, as this has always described entrepreneurs (Baghai, Coley, and White, 2000). Innovations are proven to increase the business’ performance. During Christmas last year, upon launching a new product, i.e. a strong Christmas gift range, and improving customer services, operating profits from the division boosted to 17% to ₤11.7 million (Geary, 2005). This is a recent event in the innovation strategies of Body Shop. Schumpeter (1939), as cited in Mintrom, Schneider and Teske (1995), asserts that an entrepreneur functions to innovate, which means devising new production function out of the existing factors of production. In simpler terms, an entrepreneur is one who introduces a new product or a product that deviates from the ordinary. Such is the basic idea or definition of an entrepreneur from which its modern definitions have developed. Apart from the above, there is something about the packaging of the Body Shop products. Roddick started with small bottles since that was what she was complaining on. According to Kassaye and

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The Case Study of Zandinger!

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Body Shop Analysis

The Body Shop is one of the leading cosmetic manufacturers worldwide. From the beginning, it has maintained incredible level

Management Analysis Of The Body Shop

The chosen company is The Body Shop, which is a Multinational Corporation that is responsible for manufacturing and distributing cosmetics, make up, and skin care products such as skin care communication products, gaming, and skin care products worldwide. The Body Shop is one of the oldest but one of the most successful companies to produce cosmetic and skin care products in the market. The Body Shop is currently headquartered in Littlehanpton, West Sussex, England, United Kingdom. The Body Shop’s management professionalism made the image of the company to be affiliated with L’Oreal, which is a known luxurious cosmetic brand in the fashion industry. This makes the company’s cosmetics make up, and skin care products to generate higher consumer demands in the cosmetics and in fashion industries that have been considered as the most in successful product line in

Fashion Guru Carls

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A business model is important. This tells people who your customers are, how to reach them, how to charge them, but it comes after you have a product to sell. Finally, explore a path of key goals and tasks that lie ahead. Entrepreneurs are risk takers and they do not always fail. “If you fail, at least you failed doing something worthwhile.”

Free Enterprise : Advantages And Disadvantages

The key factors entrepreneurs or businesses need to keep in mind is that they can’t walk up to consumers and ask them what they desire the most and give it to them. Because when the product is complete people will already want something different and new and that is why businesses always need to be innovative, constantly coming up with new products and ideas to keep up with customer demands (Maskell & Frances, 2007).

Haribo Executive Summary

However, with such a competitive market, our brand must create a new product which will open new horizon to our company

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Schumpeter believed that entrepreneurs were market disruptors who generated economic growth through creative destruction and disequilibration of the markets. Rather than create opportunities as described by Schumpeter, Kirzner defined an entrepreneur as a person who is alert and can notice and come up with a business opportunity. Kirzner sees the role of an entrepreneur as that of stability

Schumpeter : The Circular Flow Economy

The entrepreneur is the figure responsible for creating these new channels by introducing innovations that disturb the status quo. Schumpeter defines innovation “as the carrying out of new combinations of the means of production” (Elster 116; emphasis in original). An individual whose function is to carry out new combinations is called an entrepreneur (75). Schumpeter goes on to explain the five main cases of new combinations—a new good, a new method, a new market, a new supply, a new organization. The power of his explanation lies in its simplicity; he

The Body Shop International

Observed Value of The Body Shop International as of February 28, 2004 = 2,000,000 GBP

Marketing Procedure For A Business Organization

Hampshire Cosmetics is one of the famous companies in the toiletries industry. With 40 years of experience, the company has achieved a reputational position in the market. The company offers wide range of product and services to the clients. Additionally it also helps the clients to improve their manufacturing procedure and packaging process. The company has gotten experienced and skilful employees who mainly handle

According (Crawford-Lucas, 1992), as an entrepreneur for success in business, they must be able product or services clearly and succinctly to interest costumer need and satisfy costumer need.

The Discovery Of A Business Model Innovation

Business models also provide a business design and outlay that defines how the particular company can convert the various payments received into profits, and help the company to excel as an innovation and as a business model, as well as to understand the different business design options according to the customer needs and the various technological advances. To develop a successful business model, one has to ensure that the competitive advantage of the company remains a permanent part of it and that this model is difficult to duplicate and redo.

Case Study: The Body Shop On Instagram

This is a beauty brand that has been in existence for some time now, having been established in 1976 by Anita Roddick. Later in 2006, the brand was taken up by L’Oreal but its quality has continued to flourish after the take-over. Currently, Body Shop has a total of more than 6,000 stores in over 60 countries with the head offices in 20th street London.

Related Topics

• Anita Roddick
• Brand equity
• L'Oréal

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The Body Shop Introduction

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A Bilbao on Siberia’s Edge?

By Finn-Olaf Jones

• July 22, 2011

I WAS wandering though a dozen curtained-off video galleries on the second floor of one of Russia’s newest cultural hot spots, the Perm Museum of Modern Art (Permm), watching provocative art videos by a Siberian performance group named Blue Noses, when I came across a plain cardboard box. Peering inside, I was startled to see a film loop projected from the ceiling of one of the Blue Noses dressed as Lenin manically twitching in his coffin.

Perhaps Lenin, who famously disdained abstract art, really would be turning in his grave if he saw the sort of creations that this city, where his parents met, is attracting in its quest to become Russia’s center for contemporary art.

The gateway to Siberia and some 900 miles from Moscow, Perm used to be the last stop to nowhere, the transient point where criminals, political prisoners and other people deemed undesirable by the czars and the Soviet regime passed through on their way to forced exile and later the gulags, often never to be heard from again. During the cold war, Perm itself disappeared from Soviet maps when it became a “closed city,” off limits to outsiders thanks to its military production facilities.

But now, driving from the smokestack-ringed suburbs into the city center where candy-colored czarist buildings huddle with Siberian log cabins and Soviet concrete monstrosities, distinct flavors are emerging. Giant figurines of red Lego-like men lounge in the plaza of the former Soviet administrative headquarters and lurk from a nearby rooftop, the work of an art collective called the Professors.

Other eye-catching street art, like a bronze sculpture of a photographer shooting a giant set of ears, a 10-foot half-eaten apple, a tubular St. Stephen, appear, often incongruously, along the sidewalks.

For the past three years, this town of barely a million inhabitants has been aiming to establish itself as a key stop on Russia’s cultural map, opening gallery and performance spaces the way it once produced nuclear ballistic missiles. Perm has a dozen (and counting) theaters featuring productions that are attracting audiences from faraway St. Petersburg and Moscow. The broad esplanade running from the city’s main square has become the site of almost continuous international art, theater and music fairs during the summer. Even the grim-walled former prison camp outside town, Perm-36 , billed as Russia’s only gulag museum, was converted into a theater last July for a well-reviewed production of “Fidelio,” Beethoven’s opera about political repression.

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Case Study Of The Body Shop Management Essay

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Organisation’s background, the body shop, history page, supporting homeless people, against animal testing, fair trading., five basic values, charitable foundation, rationale for the chosen topic, research aims/objectives, research questions, literature review, england skills & eu market., security, employee involvement & training, employee autonomy., support for employee performance., rewards for performance., sharing information/knowledge., employer/managerial gains, training and skills, job security, research methodology, research approach, qualitative approach, research methods, secondary research, in depth interview, questionnaire, data analysis and interpretation, cite this work.

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Perm: Vibrant metropolis on the Kama River

Photographs by William Brumfield

  Located just on the European side of the Ural Mountains, the metropolis of Perm is both an industrial powerhouse and one of Russia’s major cultural centers. The main part of the city extends for miles along the high east bank of the Kama River, with sweeping vistas across the river to the west. With slightly over a million inhabitants, Perm belongs to a cluster of cities ( Krasnoyarsk , Voronezh, Volgograd ) that falls just outside of Russia’s top ten.

Perm is documented as early as the 12-century chronicle “Tale of Bygone Years.” At that time, the word “Perm” was variously used to mean lands extending from the Vychegda River basin in the north to the Pechora and Izhma River networks in the east and south to the Vishera and Kama Rivers. This territory was nominally controlled by the economic power of Novgorod, whose hunters and traders were interested in its supply of valuable furs.

The city now known as Perm had its origins in the quest by Peter the Great (1672-1725) to exploit the rich ore deposits of the Urals and secure sources of high-quality industrial metals. As was the case for other Urals' towns (including Ekaterinburg), the guiding force in developing this area was Vasily Tatishchev (1686-1750), one of Russia's early professional historians.

A scholar with a gift for practical activity, Tatishchev had boundless admiration for Peter the Great and was an influential proponent of the central role of autocrat and state in Russian history. During the 1720s, Tatishchev established settlements at mines, smelters, and metal-working plants throughout the Ural Mountains.

In 1720, Tatishchev chose the 17th-century village of Egoshikha, located near the small Egoshikha River, a tributary of the Kama. With nearby sources of copper ore, the site was considered ideal for a large smelter. Construction began on the main Egoshikha factory on May 4, 1723, which is considered the city’s founding date. The name “Perm” was officially adopted only in 1781 after a command by Catherine the Great that transformed the large factory settlement into an administrative center for the Urals.

Since its origins, Perm has been associated with heavy industry, and by the 1860s it became one of the most important arms producing areas in Russia. The cannon works at Motovilikha, a factory town founded in the 18th century near the copper plant at Egoshikha, became a key component in the Russian military-industrial complex. There is now an outdoor museum devoted to an array of armaments produced at Motovilikha.

How to get there

To get to Perm take a regular flight from Moscow. The trip takes 2 hours. Or take a train from Moscow's Yaroslavsky railway station. The trip takes almost 24 hours.

Because of its favorable location on the Kama in the Volga River basin, Perm during the 19th century developed into a transportation center for salt and other minerals, as well as metal ore and the products of metal factories throughout the western Ural Mountains. In 1846, regular steamboat service was established on the Kama. In 1863, Perm was included in the main Siberian Highway, and in 1878 construction was completed on the first phase of the Urals Railroad from Perm to Ekaterinburg, part of a railroad construction boom that culminated in the early 20th century with the completion of the TransSiberian Railway.

Although located on on a major river, Perm was remote enough to serve as a place of exile. The state reformer Count Mikhail Speransky, who appears in Tolstoy's War and Peace, fell into temporary disfavor under Alexander I and was exiled here in 1812-14. Two decades later, in 1835, writer and political thinker Alexander Herzen spent part of his long exile in Perm. And during the Stalinist era, the Perm region became a major part of the GULAG system.

The city's architecture has reflected it growth since the 19th century. Perm's most visible religious building is the Cathedral of the Transfiguration of the Savior overlooking the Kama. The cathedral was located at the Transfiguration Monastery, originally founded in 1560 by the Stroganovs for their settlement up the Kama River at Pyskor. In 1781 the monastery was transferred to the newly elevated Perm as a bishop’s residence. Construction of the Perm cathedral extended over several decades until 1819. As the cathedral was completed, work began on its majestic neoclassical bell tower, designed by Ivan Sviyazev and finally completed in 1832.

The Transfiguration Cathedral and adjacent monastery buildings now house both the Art Museum — which contains an excellent collection of local religious art, including wooden statuary — and the Regional History Museum.

Much of Perm burned during a fire in 1842, but the town rapidly recovered. Among its cultural monuments is the house built in 1852 on Siberian Street by Pavel Diaghilev, grandfather of the great Serge Diaghilev, who spent much of his childhood there.

During the decades leading up to World War I, the expansion of Perm led to the widespread construction of brick buildings in decorative eclectic styles for commercial, private and religious use. Many of these buildings have been preserved, including Orthodox churches that escaped destruction during the Soviet period. Prominent among them are the Ascension-St. Feodosy Church (1903-1910) and the Trinity Cathedral (1846-1949).

Carefully restored on the city outskirts is the Church of the Icon of the Kazan Virgin, constructed in 1905-1907 with support from the Kamensky merchant family. Part of the now revived 19th-century Dormition Convent, the church is known for its large ceramic image of the savior by the artists Viktor Vasnetsov and Nikolai Roerich. To the north of central Perm is the elaborately decorated Church of the Dormition, rebuilt in 1900-1905 at the Egoshikha Cemetery, near the site of the original Perm copper smelter.

Perm also has a large Moorish-style mosque whose construction in 1902-1903 was funded by wealthy merchants. Its tall minaret is an area landmark, soaring above the few remaining wooden houses and century-old brick buildings in what was once a neighborhood of ethnic Tatars, who are traditionally Muslim.

Like other industrial and railroad towns in the Urals and Siberia, Perm was hotly contested during the Russian Civil War. For a few months it appeared that Admiral Alexander Kolchak's White forces, which captured Perm on Christmas Eve in 1918, would prevail in their drive westward.

Yet the energetic strategy of Red commanders such as Mikhail Frunze and Vasily Bliukher drove Kolchak back from Perm in what proved to be a disastrous retreat. The Red victory in the spring of 1919 is commemorated in the center of town by a bronze statue of Red soldiers and commissars. The sculpture is located where Lenin Street meets the Komsomol Square park.

Efforts are now underway to understand the history of the anti-Bolshevik side in the conflict. Near the Bolshevik monument is a restored townhouse known built in 1910 by the merchant Vasily Korolev and known as the Korolev's Rooms Hotel. The facade now displays a bronze plaque noting that Grand Duke Michael Aleksandrovich, the fourth son of Alexander III and briefly the successor to Nicholas II in March 1917, lived there during 1918 until taken away for execution by a Bolshevik faction on June 14.

Despite catastrophic damage during the Civil War, Perm regained its industrial power in the 1930s. In March 1940, the city was renamed Molotov in honor of Vyacheslav Molotov (1890-1986), a member of Stalin’s inner circle. The name Perm was restored in October 1957 in the wake of Nikita Khrushchev’s campaign of de-Stalinization.

Perm still maintains a tenuous balance between preservation and a "big-city" sense of proportion and design. The central city now displays a number of swank new apartment and office towers, including developments by the prominent local architect Sergei Shamarin.

The Bykovo Estate: Gothic fantasy at the edge of Moscow

The city's economy rests on the continuing viability of local industry, which includes not only metal working and engine production but also major oil refineries and related chemical plants. A particularly visible role is played by energy giant Lukoil.

Perm is also known for its cultural institutions, including the Perm Museum of Contemporary Art, located in the former main River Station (1940). Its avant-garde installations have received varying levels of support, and the building's monumental facades currently have a disheveled appearance.

Also no stranger to controversy is the monumental “Perm Gate,” erected in 2011 by the artist Nikolai Polissky near the main Perm II Rail Station. Nearly 40 feet tall, the sculpture consists of hundreds of fir logs bound in chaotic fashion to create a peculiar triumphal arch.

Also near the city is Perm-36 , a former concentration camp site converted to a museum about the GULAG system which recently lost its funding and was forced to close.

Read more: 

The norilsk golgotha: memorial to those who suffered in norillag.

Norilsk has not shied away from its history as the site of a Soviet camp

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• Email: [email protected]
• Type: City with 1,030,000 residents
• Description: city in Russia

Notable Places in the Area

Perm tchaikovsky opera and ballet theatre.

Perm Mosque

Perm State Art Gallery

• Categories: big city , largest city , city or town , million city and locality
• Location: Perm Krai , Urals , Russia , Eastern Europe , Europe
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The Body Shop International PLC Essay

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Anita Roddick believed in word-of-mouth promotion to attract socially conscious customers to the Body Shop. While this form of promotion worked in Europe where people were more socially conscious it did not work in the US where business is characterized by aggressive promotion and brand differentiation. In view of the different market requirements of the United States, Anita Roddick was justified in advertising in the US markets.

Anita Roddick’s did not believe in advertising as she believed that business was not just about making profits. However, in view of lackluster sales in the US, and facing the threat of lawsuits from the franchisee owners, Body Shop had no alternative but to take measures to improve its sales figures. In the US markets, emphasis is greatly on brand recognition and the word-of-mouth promotion strategy was not good enough to help Body Shop build a brand name. Under the circumstances, Anita Roddick did what was best for the business, that is, compromise on her philosophy and start adverting in the US market. The decision to advertise was purely a business decision and had nothing to do with Anita Roddick’s ethical standing, where she remained faultless till the very end.

The Body Shop’s North American unit is not as successful as its operations in the United Kingdom and Europe. This is primarily because the consumers in the United States have completely different mindset than their global counterparts. Body Shop’s North American business is also facing the threat of lawsuits from several of its franchisee owners. Under the circumstances, it would not be advisable to invest in Body Shop’s North American Business.

Since 1995, Body Shop has not grown much and its business, especially in North America has remained stagnant. Additionally, it has faced a lot of criticism about its ethical standing. The lawsuits facing the company only compound the problem. Body Shop also ahs a large number of competitors in the US market and most of them are big names. In these environments, it is extremely difficult for Body Shop to continue to make profits even in the best of times. Faced with the compound problems listed herein, Body Shop seems to be an organization destined to fail. Hence, it would not be prudent for any investor to invest in Body Shop’s North American business.

In 1994, Body Shop had started a social audit program to examine its environmental, social and animal protection initiative. The aim of the program was to evaluate and report Body Shop’s progress in their stated goal of an environment friendly and sustainable business. However, the program has failed to make much of an impact on Body Shop’s detractors who continue to criticize the company and firm has not seen much improvement in its reputation.

In 1994, Jon Entine launched a campaign against Body Shop alleging that the company’s claims of being environmentally friendly were bogus and that the firm did not always use natural raw material in its products as was widely advertised. This campaign led to a fall in the company’s reputation and as a result in its sales. The social auditing program started by Body Shop was not able to reverse the damage and Body Shop’s reputation did not improve following the campaign led by Entine. Even after being sold to L’Oreal, the firm continues to face much criticism from various quarters who feel that by selling Body Shop, Anita Roddick has betrayed the company’s consumers.

When Body Shop was faced with poor sales, many of its franchisees wanted to exit the business. However, Body Shop offered a very low buy back rate causing many franchisees to file lawsuits. This low buyback rates did not reflect on the ethics of the company but were in fact the economic reality of a risky investment since in view of the low sales figure, Body Shop was not in a position to offer better buy back rates to its franchisees.

Since 1995, Body Shop’s profits have remained static at about $20 million. In recent years and especially after its sale to L’Oreal, this has risen but is still nowhere near what a company this size should have. Although, Body Shop is not making any loss, the slim profit margins go back into expanding the business and carrying out research. In view of the tight financial situation that Body Shop finds itself in, the company is not in a position to offer better deals to its franchisees who want to exit the business.

Body Shop has always promoted itself as an ethical and socially responsible firm. This reputation took some beating following the 1994 campaign by Jon Entine especially in the US, but in UK people continued to believe in the company’s ethical standards. However, following its sale to L’Oreal, it was feared by many consumers that the Body Shop would also soon adopt the low ethics of its new parent company. However, the latest ethical reputation index shows that the company has managed to retain its reputation as an ethical and socially responsible firm.

The Ethical Reputation Index 2007 published by Fraser consultancy on the site www.ethicalreputationindex.com shows that The Body Shop is still rated by consumers as the third most ethical company in the United Kingdom. This report shows that despite the negative published and the sale to L’Oreal, Body Shop continues to enjoy a good ethical reputation, at least in Europe.

Anita Roddick was a strong business woman who believed that business also had certain duties towards its customers and the aim of a business should not be to just make profit. Although she had extremely noble intentions, she was not a very good businesswoman, preferring to manage from heart rather than head which ultimately led to the sale of The Body Shop to the L’Oreal.

Anita Roddick was a woman with a strong ethical sense. She started a cosmetics company whose main focus was on being ethical and environmentally friendly. Despite her a good intentions, she was unable to properly market her products and was an easy target of people such Jon Entine who launched a smear campaign against The Body Shop and Anita Roddick.

Although a strong woman, Roddick’s biggest weakness was that she did not have much of a head for making tough business decisions. Instead of directly countering Entine’s allegations, she preferred to launch a social auditing program which did not gain as much publicity as Entine’s campaign and hurt The Body Shop’s business. Similarly, her reluctance to advertise and difficulty in handling the franchisees showed her lack of business acumen. The ultimate sale of The Body Shop to L’Oreal was more a failure of Anita Roddick, the business woman rather than a failure of her philosophies.

Since buying the Body Shop in 2006, L’Oreal has maintained Body Shop’s ethical heritage. However, it remains to be seen if L’Oreal can maintain this ethical reputation in the long run, although considering the increasing consumer awareness of environmental issues, it would be in the best interest of L’Oreal to maintain The Body Shop’s ethical image.

L’Oreal is a large company with Body Shop as one of its brand. L’Oreal would be better served if it allowed Body Shop to retain its reputation, with the help of some advertising, rather than allowing it to be merged into the mainstream, which would be detrimental to both L’Oreal and The Body Shop.

Works Cited

Bidlake, Suzanne. (2006). “ Body Shop Brand Reputation is Battered by Sale to L’Oreal ”, Brand Republic. Web.

“Ethical reputation Index 2007.” Fraser Consultancy. Available online. Web.

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IvyPanda. (2021, September 25). The Body Shop International PLC. https://ivypanda.com/essays/the-body-shop-international-plc/

"The Body Shop International PLC." IvyPanda , 25 Sept. 2021, ivypanda.com/essays/the-body-shop-international-plc/.

IvyPanda . (2021) 'The Body Shop International PLC'. 25 September.

IvyPanda . 2021. "The Body Shop International PLC." September 25, 2021. https://ivypanda.com/essays/the-body-shop-international-plc/.

1. IvyPanda . "The Body Shop International PLC." September 25, 2021. https://ivypanda.com/essays/the-body-shop-international-plc/.

Bibliography

IvyPanda . "The Body Shop International PLC." September 25, 2021. https://ivypanda.com/essays/the-body-shop-international-plc/.

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