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How to introduce a speaker — the art of giving (and receiving) a great introduction.
A good introduction is essential to get a speaker off to a good start. The tendency for event hosts to go casual and say a few non-substantive words — or worse, to try to make a joke at the speaker’s expense — hurts both the speaker and the meeting. Here’s why, and how to give a good intro that will help the speaker — and the event — succeed.
Audiences want several things from a speaker, and some of them right away. First, audiences begin by asking why — why should I pay attention? Why should I care? Why is this going to be important to me? If a speaker is successful, the audience will start asking how — how do I get started? How do I make this my own? That’s success for a speaker — moving the audience from why to how.
Second, audiences test speakers for a few things: trust, credibility, likability. On these items, they’ll give a speaker a little time, but they make unconscious decisions very quickly, and those unconscious decisions are hard to turn around. So it’s better to get it right from the start.
That’s where the introduction comes in. An introduction can help answer the why question. And an introduction can help establish credibility, especially, but also trust and likability. The result of a good introduction is to greatly increase the likelihood that the speaker will do well. At least, she’s off to a good start.
A good introduction should answer 3 questions
A good introduction should answer 3 questions: why this speaker, on this subject, to this audience? A little humor is permitted, but an introduction should never denigrate the speaker, even in fun. The idea is to build the speaker up in the audience’s mind.
As an example, here’s a short introduction I provide for my own speaking engagements
Here at XXXXXXX, we live and die by our communications successes and failures. So it is with special excitement that I’m pleased to welcome Dr. Nick Morgan to our annual gathering. Nick is one of America’s top communication theorists and coaches. He has coached people to give Congressional testimony, to appear on the Today Show, and to take on the investment community. His latest book, Trust Me: Four Steps to Authenticity and Charisma , was published by Jossey-Bass last year. And he has one of the best blogs on communications.
Have you ever wondered why you can’t take your eyes off some charismatic public figures, while others put you immediately to sleep? Nick is going to demystify charisma and storytelling for us today, giving us lots of practical ideas we can immediately put to work when we’re back in the office on Monday…
Please join me in welcoming Dr. Nick Morgan!
I’ve often noted that a celebrity speaker can be mediocre and yet the audience can report that it had a good time. The reason is that the celebrity has already been ‘introduced’ to the audience — the audience knows the celebrity by advance reputation. The work of a good introduction is to raise the speaker to celebrity status for the purposes of that occasion.
Always end with an applause line for the speaker — “so please join me in welcoming Jane Doe!” — to allow her time to get up on the stage and ready to go. And it’s a very good idea to shake the speaker’s hand as he or she goes by on the way to the lectern. Shaking another person’s hand is grounding and comforting, and will help the speaker get off to a good start.
In terms of body language, the handshake gives the audience the sense that it has met the speaker close up, because a good introducer is the representative of the audience. So when the speaker and introducer shake hands, a bond is formed with everyone.
So don’t neglect the introduction.
It’s up to the speaker to prepare a good introduction
And speakers, prepare a good one. Don’t assume that the folks in charge will have a credible intro ready to go. Make it easy for them and write it yourself. You need the boost so that you can show up in front of that audience with credibility, trust, and likability.
Without a carefully prepared script, here’s what can go wrong. At best, the person introducing you, blandly reads your your bio that she’s printed from your web site. At worst, you get introduced by an enthusiastic ad-libber, and he starts by saying, “I’m not going to read the intro they sent me.” He adds some irrelevant comments about how he met you the evening before over the Spilled Bloody Mary Incident (his fault, not yours). What’s supposed to be charming self-deprecating humor is awkward and goes on too long. The rest of the introduction gets lost in the verbal shuffle, and the host gets key facts wrong, stumbling over the sentence structure and some unfamiliar words. He leaves out mention of your book, and ends with another half-hearted attempt at humor. You walk on stage to the sound of a lot of single hands clapping.
If you want to avoid this sort of disastrous incident and be guaranteed to get your speech off to the best possible start every time, create a DVD intro that showcases you and your history with some drama and excitement. The video will put you in the best possible light and get the audience keyed up to see you. You can do this in a carefully scripted 3-minute video, and the cost can be quite reasonable. In any case you should mentally amortize the cost over all the introductions that won’t be botched from here on.
What should go into those 3 minutes? Answer the question why? Why are you cool, why is your speech important, why should the audience care. Give a few salient details about your accomplishments, and end with the music amped up and the cheers already rolling in. Have the last words of the voice over be, “Ladies and Gentlemen, please welcome (You)!” and the applause will follow naturally. The great thing about video (with a compelling soundtrack) is that it can touch the emotions in a way that’s much harder for your host to do, statistically speaking.
It’s all about quality control. Create your own intro video and you’ll never have to suffer a botched intro again. Get the intro right, and the speech is half done.
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59 Comments
I am presenting a workshop to our employee self-help group at the Social Security Administration next week. The topic will be: “How to be a better meeting participant & take better notes”. They asked me for my bio. It is usually is read or paraphrased as an introduction. I have never been happy with the “Read the Bio” approach, but couldn’t elaborate a better method. I will share your posting with our core group so that the speaker introductions are more effective for the participants.
Your information eloquently states exactly what I want to hear from a speaker introduction and makes my job of writing up my own much easier!
Nancy, thanks for the comment and good luck with the event!
[…] Helpful Resources How to introduce a speaker — the art of giving (and receiving) a … […]
Nick……3 years later and your writing is still helping others. this is a fab piece, thank you!!!
I agree 3 minutes tops to introduce a speaker or anyone, a band, etc. and the introduction should not be read the audience came to see the band, speaker, etc. not the introducer
Love this! Doing my first speech and wanted to really nail and introduction knowing it could put me on good footing to start. I appreciate you writing and sharing this Nick.
Good luck, Thomas, and thanks for the comment!
I was asked to be an MC recently on a graduation ceremony for the first time in my life and truly speaking, this article comes to my rescue. Thanks so much Nick.
Great to hear — good luck, Joram!
I am going to be the master of ceremony on a graduation party for the 1st time today. Hopping these tips will help me a lot…I thank u so much.
From Duds wait
How can we write a good introduction for for a TED event speaker but is still in High School? (meaning s/he did not achieve much professionally or does not have much experience)
Talk about her enthusiasm, energy, vision — the things that great high school students have in abundance. An intro doesn’t have to be a resume — in fact it shouldn’t be.
thanks nick for all that information.. i think im ready to go and nail it this Friday!!!!
Break a leg!
Thank you! This was helpful to me in introducing a major artist at an upcoming event.
Thanks, Clara, for the comment. Glad it was helpful.
Thanks a lot for the useful tips, I am going to introduce my book in church.
You’re welcome — good luck with the introduction!
I am going to be MC at a graduation.. need help on how to introduce speakers
Search MC on our site and you’ll find some posts on how to do that well.
Thank you! This is very helpful for a first-time intro writer!
Thanks, Gretchen, and good luck!
Do you need to introduce a person in by their profession? Like this is Engineer Sam or this is Architect Sam? How about the teachers, do we need to introduce them as Teacher Sam? I just want to know because some people I know introduce them by their profession. And when do we need to use their profession.
Hi, Dennis —
An introduction answers several questions for the audience: why this person, why this topic, why this audience, why now. The speaker’s profession is almost always included in that answer. Not always (imagine someone talking about being a recovering alcoholic, for instance), but almost always.
Hello Sir Nick, I am invited to speak on a graduation day.. can i ask for a nice idea on how the they will introduce me on that day ..i want a very short introduction.. How i am going to start?
Yes, ask yourself, what is the one thing in my work that I am most passionate about? Then, get the introducer to tell a brief story that illustrates that passionate expertise. When you go on stage, then, be ready to talk about a related subject, since you will now appear to be expert in that area, thanks to the intro.
Woman’s Club meeting. Program within meeting. Who introduces program? Vp in charge of programs or chairman of the program?
Either one can; depends on VIP status of speakers. If more important, Chairman. If less important, VP is fine.
Hello Nick, I am asked to introduce a guest speaker at a ceremony who is well -qualified but has a reputation controversial. How can I do that highlighting the speakers expertise and at the same time setting a respectful tone for the audience? Kind share a sample
Tell the audience what about the speaker’s expertise and background is essential for them to know and to prepare their minds to hear the speaker’s expertise. Keep the focus on the expertise, not the biography.
What exactly are you waiting for? And who does the thank you
The same person who does the intro should do the thanks.
Hi mike, Can i ask for a basic script to intoduce a physicians and profisors in a ceremony , i have asked to be MC for the first time on my life, my event will be held on the next sunday Oct 15-2017
Thank you in advance. Aisha.
Hi, Aisha – each introduction is different — that’s the whole point of them. For a basic outline, answer the following questions: (1) Who is the person (what have they accomplished that’s relevant to this audience?); (2) What is their area of expertise (that is relevant to the audience?); (3) why is the topic (and the speaker) important right now?. Always end with the speaker’s name.
Hi Dr. Nick,
I have been told to introduce a few couple of Physicians at a Conference. It is a medical conference and the audience are also physicians. I have been given the CV of speakers and I need to highlight their expertise, experience and accomplishments.
Any Tips, Please?
1. Don’t read the CV. Just give highlights in the form of a story relevant to the audience. 2. Ask the speakers for a human detail or story or two. 3. Tell the audience why this speaker is important to this audience today.
As I am a TMOD of the meeting. How do I introduce a word and a thought master? Please help as this is my first time and I don’t want to screw this.
Start with why this person is so impressive — what wows you about him or her. Say a few words about what the topic is and why it’s relevant to the audience. And then explain why now is a particularly good time to hear from this speaker. End with the speaker’s name, and start the applause.
Hello Sir Morgan,
Today I learnt that speech of introduction is equally important to the actual speech by the speaker. Thank you for the wonderful tips. It’s useful for my Speech course at my university.
Thanks, Inba.
Good morning Mr. Morgan; Can this introduction be used for a sermon introduction as well? How can I include their character and love to teach and share ministry into this introduction ? I am new at this and really want to do a good job. The topic is on family Reunion and this person is a minister in the family.
Hi, Trina — yes, you certainly can use the general structure here for a sermon introduction. You would include the details you mention under the heading of “why this person,” because the character, love to teach, and share ministry are presumably all good reasons for this person to speak. Hope that helps.
I’M ASKED TO INTRODUCE A PARAMOUNT CHIEF TO CHAIR AN OCCASION. THIS WILL HELP ME.
[…] were reviewing the stats on this blog recently, and one of the surprising numbers is that the blog post that consistently gets the most views is one I did over a half-dozen years ago on how to introduce a speaker. I suppose that’s where […]
Nick, This is a great resource for students in public speaking courses. You inadvertently have help hundreds of students get good reviews and great grades.
Shawn, that’s a good thing, right?
Hey nick, I have to welcome series of speakers and I really dont want to end with “Lets welcome him/her with huge round of applause”. ao, can you put out the alternatives for “to present his/her speech”. Thanks much for the article, btw.
Hi, Prithak — If I understand your question, it’s how to end each introduction? You should always end with the person’s name, as a trigger for the applause: “Please welcome James Blunt!” Don’t vary that formula. The variation comes in what you say about the person before the ending of each introduction.
Thanks for mentioning how they need to provide a good introduction. Having someone that is prepared can be nice. Choosing a good master of the ceremony could help a lot.
This is really amazing. It’s a very grateful blog for me. Thanks for sharing it.
This is an amazing article that I found through Brian Dodd. This will help me to help the speaker when we have special ministries come to our church.
Thank you, Sis, for the article, it was very helpful and I got new insight. I really appreciate it, I hope you are given health so that you can continue to write useful articles like this.
Thanks for sharing it, its really amazing
Youth conference speaker significantly impacts the youth listening and attending the conference, so it has to be motivational and inspirational. In this connection, the speaker should be reliable and trustworthy. Audiences expect various things from a speaker, some of which they wish for immediately if a speaker succeeds.
I’m introducing my daughter as Mother’s Day speak at my church on Sunday. Please give me some tips on how to introduce her She’s a great mother for over 20 years 30 years. She has to find boys Christian boys and she’s a great speaker.
Good introductions are short, and answer 3 questions: Who, what, why. Who is this speaker (very brief relevant bio); what is her subject mater that she is going to talk about; and why is she uniquely qualified to talk to this audience?
Great job, this blog is very informative. Thank you
Great tips on how to give and receive a good introduction! This post really highlights the importance of setting up a speaker for success with a well-prepared introduction. I love the idea of having a video intro to ensure everything goes smoothly. It’s clear that a strong introduction can make a huge difference in how a speech starts. Thanks for sharing these valuable insights!
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How to Hand over the Presentation to Another Speaker
Last Updated: May 24, 2024 Fact Checked
This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 253,266 times.
Whether at work, school, or a professional conference or workshop, group presentations are something you might find yourself giving from time to time. Introductions are part of any public speaking , so it’s good to know a few guidelines for introducing the person who’s speaking after you in a presentation. We want to help you nail your next presentation , so we put together this list of tips to make transitional introductions a breeze!
Introducing a Speaker
Restate the main points in your section of the presentation, then ask a "what if" question related to what the next presenter is going to talk about. State the person's name, professional title, and any other background info. Make eye contact with the presenter and motion them on stage or say "Come on up!"
Summarize what you just talked about.
- For example, say something like: “So, in conclusion , if global warming continues at the current rate, more than 140 million people could be displaced by 2050.”
- Or, say something like: “Well, that was a brief introduction to the projected effects of carbon emissions over the next 3 decades.”
Set the audience up for the next topic with a question.
- For example, if the next speaker is going to talk about the implications of AI for future generations, ask something like: “What if by the year 2075 there was no longer any need for humans in manufacturing jobs?”
- Or, if the next presenter is there to talk about cloud computing security, ask something like: “How often do you worry about security when you save your files to the cloud?”
Say the upcoming speaker’s name.
- For example, say: “Up next is Robert Sandoval…”
- Or, say: “Here now is John Mando…”
State the next presenter’s title or profession.
- For example, say something like: “Up next is Alex Bando, Marketing Director.”
- Or, say something like: “Roger Stoney is a former philosophy professor at Washington State University.”
Tell the audience what the next person is there to talk about.
- For example, after you state the person’s name and background, say something like: “He’s going to talk to you about 5 tried-and-true time management techniques for success that you can start using today!”
- Or, say something like: “Jill is going to speak about an exciting discovery she made while researching the behaviors of the Puget Sound’s octopus population last year.”
Praise the next speaker as you introduce them.
- For example, say something like: “Sarah is truly one of the most brilliant minds I’ve met in the world of physics and I can’t wait for you to hear what she has to say.”
- Or, say something like: “Alexa has been a close colleague of mine for almost 6 years now and she’s a great public speaker, so I know you’re really going to enjoy this.”
- If you don't know the person personally, you could do a little research about their achievements and say something like: "John has won global recognition for his books and is a leading authority on economics."
Add a fun piece of information or a joke.
- For example, say something like: “Besides being a leading expert in marine biology, Jill speaks 5 languages fluently. But don’t worry, this presentation is only in 1!”
Keep the introduction short.
- For instance, your first sentence is a summary of what you said, your second sentence is a question to frame the upcoming topic, then you can fit the next speaker’s name, title, and topic all into the next 1-2 sentences. Finally, you can end with a fun fact about the next presenter in your fifth sentence.”
Give the next presenter a cue that it’s their time to speak.
- You could say something like: “Come on up, Sam!”
- Or, say: “Welcome, Rachel.”
Rehearse your entire presentation at least twice.
- If you can’t rehearse with the speaker you have to introduce, you can still practice your whole section of the presentation up to the end of the transitional intro. Just imagine that the next speaker is sitting off to the side somewhere.
- It can help to film yourself practicing in front of a mirror and then watching the video back. You can also practice in front of a friend.
Expert Q&A
You Might Also Like
- ↑ https://www.indeed.com/career-advice/career-development/how-to-conclude-a-presentation
- ↑ https://hbr.org/2016/10/how-to-memorably-introduce-another-speaker
- ↑ https://courses.lumenlearning.com/wm-publicspeaking/chapter/introducing-a-speaker/
- ↑ https://www.meetingsnet.com/speakers-entertainment/4-tips-introducing-your-next-keynote-speaker
- ↑ https://www.youtube.com/watch?v=f6Xa1fq-oPo&t=120s
- ↑ https://hbr.org/2019/09/how-to-rehearse-for-an-important-presentation
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How to Introduce a Speaker: 16 Essential Tips for Success
And yet, speech introductions are critical to the success of a speech.
While a strong speech opening is vital, nothing helps establish a speaker’s credibility more than a carefully-crafted and well-delivered introduction.
This article gives you a series of practical tips for how to introduce a speaker to position them with the best possible chance to succeed.
1. Answer three core questions.
When you are introducing a speaker, your primary goal is to prepare the audience and get them excited for what they are about to hear.
To do this, you must answer these three core questions:
What is the topic?
Why is this topic important for this audience?
Why is the speaker qualified to deliver this talk?
By addressing these three questions, you’ve given the audience a motivation for listening (the topic is important to them), and you’ve reinforced the speaker’s credibility.
2. Prepare and practice adequately.
“ While a strong speech opening is vital, nothing helps establish a speaker’s credibility more than a carefully-crafted and well-delivered introduction. ”
At all costs, avoid thoughts such as “Oh, I don’t need to prepare… I’m just introducing a speaker.”
Thoughts like that lead to stumbling, bumbling, off-the-cuff introductions which undermine your credibility and the credibility of the speaker.
You should write out (and edit) the full introduction, check it with the speaker, and practice it several times .
3. Memorize it, or minimize your notes.
Try to memorize the introduction; speaking without notes will add to your authority, and the audience will put more weight in your recommendation (that is, to listen to this speaker).
If you are unable to memorize the entire introduction, then use as few notes as you can. Be sure you can you deliver the last sentence of your introduction without notes as this will maximize momentum for the speaker.
4. Be positive and enthusiastic.
The audience takes cues from you. If you seem disinterested, they will be disinterested. If you are (genuinely) positive and enthusiastic, they will be too. Your choice of words, voice, gestures, and facial expressions should all convey enthusiasm.
So, how do you ensure you are enthusiastic?
5. Get to know the speaker.
It is difficult to get the audience excited about the speaker if you aren’t excited yourself.
If the speaker is previously unknown to you — for example, suppose you’ve volunteered to introduce speakers at a large industry event — your introduction may lack sincerity. So, get to know the speaker. Google them. Talk with them. Ask others about them. Research the speaker and their expertise until you are excited by the opportunity to introduce them.
6. Eliminate pronunciation blunders.
A sure way to undermine your own credibility and that of the speaker is to mispronounce their name, the title of their presentation, or any other key terms.
Luckily, this is easily avoided through practice and by confirming the correct pronunciation with the speaker well before the presentation. (Don’t wait until you are delivering the introduction to ask them — this looks amateurish.)
“ A sure way to undermine your own credibility and that of the speaker is to mispronounce their name, the title of their presentation, or any other key terms. ”
7. Be accurate.
Being accurate is as important as correct pronunciation, perhaps more so. Make sure you know the precise years, facts, or details.
If you make factual errors, many speakers will feel an irresistible compulsion to correct you. This is a lousy way for them to begin their speech, and will almost certainly kill their momentum.
8. Don’t alter the speech title.
Many speakers craft their presentation title very carefully, and the words matter to them. The title may be a phrase they want the audience to remember, it may reflect language used on accompanying slides, or it may be a humorous play on words.
Don’t change it under any circumstances. (And, of course, know how to pronounce it.)
9.Should you attempt humor?
In most circumstances , no. Your objective is to get the audience excited about the topic and the speaker, and this is not the time to tell humorous anecdotes about the speaker. Save those for a roast!
There are exceptions (as there are to all public speaking advice), and you’ll have to use your judgment. If this speech is part of a longer event, and the preceding talk has been particularly sad or low on energy, then it may help to lift the spirits of the audience. If you need to do this, do it early in your introduction, and then move on to the more thought-provoking content leading to your climax.
10. Don’t give an outline of the speech.
I was once introduced by someone who had seen a longer presentation I gave on the same topic two years prior. Not only did they ignore the introduction I had written for them, but they gave a detailed outline of my whole talk, including which parts were their favorites! Unfortunately, my outline had changed substantially, and they had created unreasonable expectations and sabotaged my talk.
Avoid undermining the speaker by giving too many details about the speech, telling anecdotes from their speech, or making promises about details in their presentation. It is the speaker’s job to decide how and when they reveal their outline. Keep your introduction at a high level, unless they have specifically asked you to do otherwise.
11. Stick to relevant expertise of the speaker.
One very common mistake is to recite a lengthy list of biographical details (education, awards, former job titles, publications, etc.) which may or may not be relevant to the topic being presented. This is especially common at academic conferences.
For example, avoid introductions such as:
Our speaker grew up in Seattle and graduated at the top of her mechanical engineering class at Carnegie Mellon University. She went on to earn a Master’s Degree from Duke University, and a Ph.D. in Computer Science from Harvard. She is a member of the Automotive Engineers Association, and a two-time recipient of the Stone Award for Distinguished Linguistics Research. She was previously the Director of Research at Hasbro, and is currently the CEO for the Miami Dolphins. Her talk today is entitled “How to Build Authentic Shaker Furniture.”
A much better introduction would touch on how many years the speaker had been building shaker furniture, whether she had been trained or self-taught, and that she had written a book on this topic.
Okay, maybe that example was a bit extreme. But, even if the speaker has a lengthy list of biographical details that are related to her talk, there’s no need to recite them all. Pick a small number (about three) that are most relevant — usually the most recent details.
Why not give all the details?
12. Don’t overdo it.
Long introductions filled with biographical details are bad for two main reasons:
- Long introductions are boring. Nobody attends an event to listen to the introducer go on and on.
- Long introductions are pompous. Reciting dozens of professional accolades gives the impression that the speaker cares only about himself and his ego.
Keep your introduction just long enough to accomplish your goals: [1] what’s the topic, [2] why does it matter, and [3] why is the speaker credible?
“ Keep your introduction just long enough to accomplish your goals: [1] what’s the topic, [2] why does it matter, and [3] why is the speaker credible? ”
I’m a big fan of short introductions in just about all situations. Sixty or ninety seconds is usually ample time. For really long presentations (e.g. keynote addresses lasting an hour or more), then two or three minutes may be warranted.
13. Avoid cliches.
How many times have you heard: “ This speaker needs no introduction… ” ? While the speaker may indeed be well-known to the audience, nearly every speech benefits from a brief introduction.
14. Avoid exaggerated hype.
Your introduction should get the audience excited about the presentation, but don’t take it too far.
For example, it is reasonable to claim that the presentation will help the audience solve a business problem, save time, or understand the complexities of tax policy.
But, it doesn’t help anyone to claim that “ this presentation will solve all your problems “, or that it is “ the best presentation you’ll ever hear “, or even that “ you’ll be amazed by what you are about to hear “. Lofty expectations will actually have a detrimental effect, because the audience will feel challenged to prove you wrong.
15. Build to a climax.
Your vocal delivery (strength and volume) should build toward the end of your introduction. (Keep it reasonable… there’s no need to yell.) By doing so, the audience will be compelled to welcome the speaker with loud applause.
One effective way to do this is to end with the speaker’s name and explicitly encourage applause:
Ladies and gentlemen, please join me in welcoming our guest speaker, Donna Primeau!
16. Ensure a smooth transition.
Know where the speaker will be as you speak your last words so that you can turn in that direction to greet them.
Etiquette dictates that you should wait for them to come to you (e.g. on the stage, or at the lectern) and then shake hands before you leave. Shaking hands is a symbolic gesture that indicates you are “handing the floor” to them.
Occasionally, the speaker may have a special entrance planned. (e.g. entrance music, a staged stunt, something with a prop) Make sure you ask the speaker about this, and do whatever you can to support them in a successful entrance.
Your Thoughts?
What tips can you share for great introductions?
What introduction blunders drive you crazy?
How long should introductions be?
Please share your thoughts in the article comments .
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54 comments.
On point 15, your readers might like to see some video illustrations on how to get ‘clap on the name’ wrong http://bit.ly/caqRG0 and how the get it right http://bit.ly/9FAWlz
There’s also more on how to use this technique in Chapter 10 of my book ‘Lend Me Your Ears: All You Need to Know about Making Speeches and Presentations’ http://amzn.to/9C3nqx
to introduce a speaker the person should have a confident voice, also have the thorough knowledge about the person whom he is introducing
I hope you are planning a follow up article on how to thank a speaker after their presentation. This transition can either keep their momentum going or sap the life right out of an excellent talk. The same person who did the introduction should be prepared to pick up on some of the key points and reinforce the message by making it relevant to the crowd.
Oh, and one more thing. I’d like to see your thoughts on the art of handling Q&A sessions after a talk. These can be highly educational, dreadfully boring, or outright disasters!
How about this? Leading the Perfect Q&A
Andrew, thanks for writing about this often-overlooked aspect of public speaking! As one of those people whose name is frequently mispronounced, I will underline #6. I once had an introducer who introduced me several years in a row at the same event and NEVER got my name right, even after I pronounced it for her many times. Sometimes I just had to re-introduce myself.
The only tip I would add is to ask the speaker if they have a written intro they’d like you to use. I use a humorous intro now, specifically to avoid the boring bio/credential nonsense, and if I’m on top of my game, I actually remember to e-mail it to my introducer in advance of the event. 😉
Great one there Lisa,I also had similar challenge and I didn’t take it easy at all after the event when my fans wanted to mention my name to just applaud me for my wonderful speech. I think it is good some of we speakers at times do the introduction by ourselves to help the game.
Andrew, an important topic that coaches like me spend a surprising amount of time working on with speakers. Getting the introduction right means that a speaker is properly built up for that particular audience. The speaker then has credibility before starting and doesn’t have to brag about herself. I particularly appreciate your point about avoiding humor. I’ve seen far too many VPs of Marketing try to tell a silly story about spilling something on the tie of the presenter, or something equally trivial, and get lost in their own cleverness rather than put the focus on the speaker, where it belongs. One further tip: a presenter should shake the hand of the speaker after the intro as the speaker is moving to the stage. That helps ground the speaker, and makes a visual connection with the speaker for the audience. And one last thought. We often write and produce video introductions for speakers precisely to control the uncertainty that all too often means a bad introduction, despite all the effort expended.
Great tips. I would also add: Make sure you give the audience the #1 reason why they should really want to hear from this speaker.
great i love your point really its important point.
Once again…excellent! This is what I want to let each member in my Toastmaster clubs to learn to do because they generally say something comical or try to make up something or they will read a 1/2 page bio the speaker has given them and it always truns out to be awkard, borig and ineffective.
I generally ask the speaker to send a 2-3 sentence bio of him/her self and to make it relevent his/her speech, but they generally do not do what is asked because they want to put everything down or nothing at all because they seem to think they are not worthy of a good valid intro.
Also many have a tendency to say “without furter ado, after an invalid introduction which tends to drives me crazy.
(Please rest asured, I am not a polished speaker it is just that I am always learning and also impart my learing to the clubs I am in.)
Great info from you as always and this will be my next speech at my TM clubs!
Thank you so very much!
Patricia Cotton
Two things that are subliminal but will make the speaker appear in a power position is 1) have them come to the podium or lectern from the audience right or stage left. It adds to the first words they speak. 2) Make sure the speaker knows who will accept the lectern from them and where they are sitting. Again, shift control at the lectern with a hand shake. This closes the authority of the speaker strongly and leaves energy in the room for the next speaker or meeting closer.
Thanks. Never thought about so many things whenever introduced speaker. I usually learn in advance how the speaker likes to project himself and include it in my introduction.
A brief comment from Denmark. Introductions seem to be very cultural. In Denmark audiences tend to dislike lengthy introductions. We have something called the Jante Law – meaning you should not stand out – this in turn means you would avoid making the speaker shine too much. Actually Danes in general are terrible at introducing each other. Often in ordinary encounters between people – it does not happen at all.
Write your own introduction and hand it to the person introducing you. Never leave this to chance. Make sure this person has good delivery skills. The introduction is your warm-up act.
great! regarding #5 you could send him/her an email upfront asking about his/her greatest passion in life. once you have this information you can involve the audience right from the start by asking them: “who of you loves kite surfing?” 😉
And never ever use the worn out & meaningless phrase, “without further ado.”
Thanks for this great article. It will definitively help me in the Master of Ceremony role in a Toastmaster meeting.
My comment is on item 11 ‘Stick to relevant expertise of the speaker’. While it is good to keep all comments short in public speaking, for this part especially in Africa and Nigeria particularly, speakers are more motivated to have their achievements reeled out during the introduction stage. Their achievements here are in areas of educational attainments, qualifications and key positions held. If it is too brief like one minute that you suggested, it will not be exciting at all in this environment. The Speaker will feel that you do not acknowledge is achievements. I think there is environmental difference as to what the audience and the speaker expect. I have attended conferences outside Nigeria, and I saw where speakers were introduced say moderately for about 5 minutes.
Thank you for a job well done
The same is the case in India too where most of the speakers like to be introduced vividly and grandly. Hope they read this useful article and modify their expectations..
What a great article. This can make a huge impact to get the audience excited about the speaker or not.
Thanks for the article – very informative. I would make my number 1 item, REMEMBER, IT’S NOT ABOUT YOU!
Afer reading this article, I was very surprised. I attend many conferences, lectures, and speeches, in my profession. In almost all cases, the introduction odf the speaker has included the part of step number 11 that one is suppose to NOT do. That said, it never has seemed to uninterest the audiences. I enjoyed this article and look forward to more.
I agree, Dianne. It is extremely common for introductions to be very lengthy and include numerous non-relevant details. Still, that does not make it right.
i actually stumbled onto this page as a speaker who was asked “how should i introduce you”. This was very helpful for focusing on what to write and what information is important at that moment. thanks
Andrew, I’ve never seen the topic covered so well, and I’ve been a toastmaster for many years. Great job! My question is if the speaker gives you an intro, do you just present it as given? I’ve had an emcee take my carefully crafted intro and paraphrase every sentence. Boy, was that annoying!
Yes, a paraphrased intro can be frustrating.
If the speaker gives you a prepared intro, and it follows all of the advice in the article, then I would probably present it as given.
If the prepared intro violates one or more of the guidelines, or if it didn’t feel quite right for some reason, I’d chat with the speaker about finding the right “fit” to both fit their talk, and the event as a whole. Occasionally, there are strategically placed keywords or phrases in a prepared intro that are part of the speaker’s presentation message or brand, and they would be upset if they were changed. On the other hand, sometimes the intro can be modified. As I said, talk to the speaker and work it out ahead of time.
The same exact teaching from Dale Carnegie, that means it is proven. 🙂
Andrew, Great post covering all the main points about how to introduce a speaker. What I’d ask you, is what would you recommend for a first timer? 16 points can be a bit intimidating. For me, I think over the speakers we’ve had at our public speaking club, and the two most important lessons from your list are (1) be enthusiastic and (2) build to a climax (so everyone knows its over). If I’ve got a rookie, giving it a go for the first time, what directions would you give them to make their introductions crisp?
If you are just starting with speech introductions and the entire set of advice is too daunting, my recommendation is to start with the very first point and answer the three core questions:
Andrew, Regarding transition and “shake hands before your leave”, is it ok for introducer to sit or stand behind or to the side of speaker when he/she leaves? I’ve seen introducers do this and it is a distraction because they are visible and don’t sit still. Why not require introducer to sit in front row as a rule unless there is a dais with honorees, etc.? Is there a rule on this?
I wouldn’t say there’s any strict rule (every situation is different), but a reasonable guideline is “Don’t detract from the speaker in any way.” This would forbid things like “sitting behind them and distracting the audience.”
I will introduce our guest speaker during our organization’s coronation night. My questions: 1. Do I have to shake his hand before and after his speech? 2. After introducing him, do I have to leave him at the lectern and sit on my assigned sit or stand behind him while he talks?
I really like the tips, but can’t really tell if your misspelling of the word gaffe is intended to be humorous–a gaff is a hook used by fishermen. And it is a gaffe to use incorrect terminology such as gaff for gaffe. (smiley-face here)
You caught me… it was unintentional (but very ironic). I’ve updated to replace the word with “blunder”.
Great post! Informative and to the point. I would like to ask what a speaker should do if the person who introduces him or her makes a mistake in his or her name? Thus, if the name of a speaker was not pronounced correctly, should the speaker correct it or make a joke about it?Also, can anyone provide a link to an example of a proper introduction? Thank you.
Well said – I learned this 3 step approach when I was working for the Dale Carnegie organization and have used it for over 3 decades — it works people – it works – and they will remember you as much as the speaker.
By not preparing to introduce a speaker is like saying the speaker is not worth the time to get to know, which sends signals to the audience with the same message, why should they listen to someone whose introduces doesn’t event care about? Take the time, learn your speaker, highlight the importance and significance of that speaker and build up the speech for the audience to be WOW’d! This is great advice I need to share with our audience on the Speaking of Wealth Show (speakingofwealth.com) where we talk to several successful authors and publishers, along with writing tips and advice to better their skills, just like you. Thanks again for the blog!
Iam aboutto introduce my son on sunday at church for the speaker of the hour.
Thanks this article is very informative and guidingly useful in my incoming and future conferences and events.. God Bless..
I have found many impact full speeches had an impromptu(spontaneous) introduction as that had great relevance. Whats your take on that ?
i live in a university town and get to attend many lectures given by the famous and not so famous. i am always amazed and embarrassed by the lack of good introductions given to many of these guests. i cringe so often, and i wonder why few find it important to learn good speaking techniques in this area. keep up the good work and hopefully you can get the word out.
Dear Mr. Dlugan: Your report today is very timely as I am one of several Toastmasters coaching our future world leaders who in this case are top high school students who will, after several months of coaching, conduct the 13th Annual 4-DAY YOUTH LEADERSHIP CONFERENCE held at the U.S. Space & Rocket Center in Huntsville, AL, for about 90 to 100 top students from several states. As a long time Toastmaster who joined as a Toastmistress when accidentally attending a meeting in Bangkok, Thailand, back before Toastmasters had the good sense to admit females, my reason for joining had more to do with having an opportunity as a journalist to meet people from 9 different nations and all walks of life share their backgrounds and cultures while learning to better their communication skills. It took 29 years and a cause outside myself to spur me to make speeches so I might learn to better influence people to support issues I thought important. And having the opportunity to coach these outstanding youths who will soon be leading our country and the world in which our offspring and theirs will live is certainly one of them. As one of the major duties the teens we are coaching will have is to introduce themselves AND outstanding leaders in the fields on which the YLC is based: Leadership, Patriotism & Heritage, and Free Enterprise, your advice on how to give introductions is very timely and I am happy to share it with these youths, areaToastmasters and the M.O.W.W. members who are sponsoring the conference. Thank You so much. Respectfully, Gerry Coffey, Speaking Easy Toastmasters, Decatur, AL “If you have the ability, you have the responsibility” –author unknown
Gerry Coffey, CAJA: Court Appointed Juvenile Advocate Health Educator/Councilor/Past Global Media Liaison, IVU M.O.W.W. Deputy Director: YOUTH LEADERSHIP CONFERENCE TEDx Huntsville 2015 Team http://www.all-creatures.org/cb/resume-20141202.pdferry Coffey
Great post, Andrew! In general, the importance of introductions is underrated. They are the first step into true engagement between speakers and participants. And writing the introductions help the moderator ‘get into the meeting’.
There’s one element I’d like to add to number 1, the three core questions: why is this speaker relevant at this moment in the meeting? This goes to the meeting design, and helping the participants see the logic in that. It may be for instance, that the first speaker showed there is a problem and that the second one adresses how to solve it.
That’s a good point. If there is an important relationship between speakers at an event, then a good introduction would highlight that relationship.
Excellent points . Thanks
Thank you Andrew. Since our goal is communication, the tips you have outlined help the person doing the introduction, the speaker, and the audience. I am teaching a Leadership Training Class, one of the sessions is “Introducing a Speaker.” I am using your article as a hand out, of course giving you credit and including this site, I hope you don’t mind. It is well written. Thank You; Steve Mann Pastor
Thanks Andrew. Great detail in this post. Regards, Dave
Do the same pointers work for non speaking introductions? I am an introducer for lots of different types of presenters – singing groups, worship leaders, drama groups, etc. Shoukd I follow the same points?
For the past years, I have made a lot of mistakes when introducing a speaker, but as I have learned these tips, I will do my best.
I find the instructions very educative, thanks.
Thankyou for your article i particularly appreciated you bringing out the concept of building to a climax and decreasing the importance and va-va-voom factor of the person introducing. Its not about me , its about the person I am calling up.
Also the reminder to be interested (truly or superficially) is normally forgotten.
Very well explained. All points covered from start to end
Introducing a speaker is easy, especially if you know the information regarding the person, It takes confidence, relax and enjoy the moment.
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