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Fashion is something that is in vogue. This particularly refers to clothing, hairstyle, footwear and various accessories. People these days are very particular about staying in style and thus follow the fashion trends religiously. Various kinds of fashions come in trend around the world every now and then. India is a land of varied culture and thus different fashion trends are followed in different parts of the country.
Indian fashion industry saw boon, post liberalization in the 1990’s. In the succeeding decades, fashion industry in India has progressed to becoming multimillion dollar industry which gives employment to thousands. Delhi, Mumbai and Calcutta act as the fashion hubs of India, while many other major cities like Bangalore and Hyderabad also have production and rental facilities.
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Fashion is anything that becomes a rage among the masses. We see different fashion trends pouring in and taking the market by storm. Clothing is especially one such arena that sees changing fashion trends that are followed by vast number of people.
People these days love to dress up well in order to look presentable in the society. To keep up with the changing times, people upgrade their style according to the latest trend in the market.
Women are particularly inclined towards following the fashion and thus keep a tab on the latest trends. A few years back long kurtis were in fashion. Almost every woman, especially those living in the urban areas, was seen wearing long kurtis in different designs, patterns and style. After a few years, the trend of wearing short kurtis came in and women instantly switched to short kurtis. Anyone wearing a long kurti while the shorter ones were in trend looked rather weird. In today’s times, people have become very particular about the fashion as it gives them a sense of belonging. It makes helps them be one with the society and not look the odd one out.
Fashion has thus become more than a style these days and almost has become a necessity of everyone.
Introduction
Fashion has become extremely important among the students. Gone are the days when parents kept their kids away from the world of fashion and made them wear simple clothes so that their entire focus could be on their studies. These days, parents encourage their children to follow the latest fashion to look smart and presentable. They buy new clothes and accessories for their children and ensure they dress up smartly.
Parents Responsible for Fashion Craze among Students
Everyone wants to look good these days and it is not a bad thing. However, too much of it can have a negative impact especially on the students. In their age when they should be encouraged to study and participate in extra-curricular activities to explore their interest, parents often grow concerned about their looks.
Our society is becoming a place where everyone wants to show off. People want to show of how well-off they are, how good they look, how they have all the knowledge about the latest fashion trends and how they are equipped with the latest gadgets. They dress their kids in the best of clothes not only during social gatherings but even as they head to the nearby mall or park. They also buy the latest gadgets for their kids.
Fashion among College Students
Colleges have always been a place where students get the freedom to wear what they want. Everyone wants to look good and thus looks for the best clothes, footwear, accessories and bags which are in-line with the latest fashion. Both girls and boys are seen wearing beautiful fashionable clothes. They are also seen wearing smart watches and using latest mobiles that are in vogue.
Fashion trends keep changing frequently and the college students shop as frequently to change their wardrobe and flaunt the latest trend.
Students these days have grown very particular about fashion. They love flaunting the latest fashion trends and create a style statement of their own.
The youth of our country follows the fashion trends like no other generation. Unlike the elderly people, the young people love experimenting with their looks. They do not hesitate in trying new things and accepting change. Hence, they are always on the lookout for new fashion trends.
Fashion and Youth
The Corporate Culture
The youth in our country has never been as conscious about fashion as it has become in the current times. The culture in our country is changing by the day. People these days work in corporate offices that follow the culture of socialising. Corporate parties and social gatherings are thrown every now and then. People come dressed up in the best of their clothes in these parties in order to impress their colleagues and clients.
A person’s appearance goes a long way in making an impression and hence a lot of importance is given to dressing up well. Now, dressing-up well has become synonymous to dressing up as per the latest fashion, keeping in mind the place and occasion. The young lot especially takes out time to shop for fashionable outfits, watches, bags/ wallets and footwear to look their best not only during special events but even on a regular day.
The Role of Social Media
Social Media has also increased the fashion craze among the youth. People, especially the young lot, flaunt everything on the social media. They post their pictures wearing trendy clothes, using the latest gadgets and chilling out at the most happening pubs and restaurants. All this has become fashionable in today’s times. Posting pictures and viewing the pictures posted by others is the favourite past time of the youth today. They inspire each other to look fashionable by way of such pictures and posts. They purchase fashionable clothes and visit happening places in their town and show it off via social media platforms.
Feel Good Factor
In today’s times, when there is so much competition and stress all around, fashion offers a sense of release from all these things. It is rightly said, when you look good you feel good. The youth follows this mantra religiously. Following fashion and staying in style renders a feel good factor and the youth is thus inclined to take on this path.
For the youth, following fashion has become a way of life. They keep a tab on the latest fashion trends by way of the internet and incorporate them in their lives. They are highly inspired by the celebrities and try to imitate their style to look like them.
Fashion Trends change with every passing season. People who dress up according to the latest fashion trends are considered up to mark while those who stick to the old ones are called outdated. In today’s times our fashion and style reflects our personality to a large extent.
Fashion Trends among Young Girls
Young girls come on the top most position when it comes to following fashion trends. They are also the ones who have a plethora of choices when it comes to fashionable clothes, accessories, bags, footwear and hair styles.
While in the earlier times, young girls used to take a cue about the latest fashion trends from the fashion magazines, latest television shows and movies in today’s times it has become much easier to find out what’s in vogue. While the internet made it easy, the advent of the social media has made it easier. Young girls follow fashion forums and blogs to know what is trending in the world of fashion. They also follow their favourite celebrities on social media platforms such as Instagram and Facebook to view their latest pictures. They are inspired by the beautiful dresses, hair styles and accessories of the celebrities and try to incorporate them.
Denim jeans have been in vogue for the young girls since decades and continue to be in fashion even today. However, a number of new western dresses are in fashion these days. Girls are seen wearing skirts, spaghetti tops, shorts, short dresses, ripped T-shirts, crop tops, off shoulders and a lot of other stuff. Different kinds of T-shirts and dresses with different cuts and designs come in fashion from time to time and the market is flooded with the same.
Fashion Trends among Young Men
Young men these days have also grown quite fashion conscious. They also follow their favourite celebrities on the social media and try to look as cool as them. These days, young boys have started going to the salons more than ever. They get their hair coloured and nails trimmed.
They also look for latest fashion clothing and dress up accordingly. Young men are especially fond of watches and shoes. They keep a track of the latest watches launched by different brands and flaunt them to amp their style. Likewise, they also keep a tab on the latest shoe trends and incorporate them. Many men look up to certain celebrities and dress up like them.
Fashion Trends among the Middle Aged People
Not just the youth of the country but the middle aged people are equally fashion conscious. They hate being called old and outdated and thus follow the latest fashion trends consistently. There are a whole lot of options when it comes to the middle aged men and women and these trends keep changing too.
While the clothes and accessories for the youth is more vibrant and loud, the fashion wear for the middle aged people is more subtle and renders them an elegant look.
Fashion trends are ever changing. While dressing up as per the latest fashion makes us look good however before following any trend blindly we must ensure that the particular style suits us.
Fashion has become an integral part of our society in the modern times. We belong to a society where people give importance to the look of a person more than anything else. A person’s social status and personality is judged looking at his outward appearance. People follow the latest fashion trends to look and feel good and impress others.
Fashion: To Keep Pace with the Society
People these days have become extremely judgemental and more than a person’s mannerism and character, they give importance to his/ her physical appearance. A person who dresses up according to the latest fashion and style is liked by everyone around. Everyone likes to befriend such a person. He/she becomes an inspiration for the others. People mistake this outward beauty for intelligence and seek opinion from such people and like to socialise with them.
It is as if following fashion has become essential to keep up with the pace of the society. A person who is well-dressed as per the latest fashion is looked upon by others.
Different Places; Different Fashion Trends
India is a land of varied cultures. The culture of a place plays an important role in setting the fashion trend of that place. While the Kanchivaram saree is in fashion in Tamil Nadu, short kurti and patiala salwar is in vogue in Punjab. Likewise, tunics, churidars and pherans are in fashion in Kashmir while lungi is in style in Kerela. The cuts and patterns of these attires keep changing with times and people follow these latest trends.
Fashion: Inspired by Celebrities
While the fashion trends in different regions of India are different, people living in the metropolitan cities in the country follow a rather common trend mostly inspired by Bollywood celebrities.
New fashion trends come to life with new movies and television shows. New look is rendered to the actors in every new release in order to make their characters look different. New kinds of attires, hair styles and accessories are introduced and they become a rage among the people.
The people in our country look up to the Bollywood celebrities as style icons. They keep a tab on every new trend followed by them and try to incorporate them. Many a times, the T-shirts, dresses, suits, shoes, belts and jewellery worn by the celebrities become extremely popular among the masses. Replicas of their designer wear are made available in the market and are sold like hot buns.
These trends stay for a few weeks or months and are replaced by new ones. People do not hesitate changing their wardrobe with the changing fashion.
Fashion: Inspired by the West
Today, most of the fashion trends in India have been inspired by the west. Gone are the days when people only wore sarees, salwar kameez and kurta pyjamas. The youth of the country is inspired by the western culture and this does not only reflect in their thinking but also in the fashion trends they follow.
The girls are seen wearing different types of western outfits including jeans, T-shirts, skirts, frocks and shorts among other clothing items. Boys also prefer wearing trousers, shorts, denim jeans and T-shirts rather than the Indian attires. The western clothes appear more liberating and comfortable and these have thus become a fashion here.
Indian Fashion Designers: Inspiring the West
We haven’t only drawn inspiration from the west but have also inspired them when it comes to fashion. The comfortable cotton kurtas and designer Indian sarees have become quite popular in the western countries. Flaunting a bindi has also become a fashion trend among the women in the west.
Thus, fashion holds an important place in the life of people today. It has become a way of expression. As Bill Cunningham puts it, “Fashion is the armor to survive the reality of everyday life”.
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This article discusses Soviet cultural diplomacy from the perspective of cultural production. It analyses a Soviet-sponsored international event, the World Festival of Youth and Students, as a cultural product created within the socialist system. The first festival was held in Prague in 1947, and the tradition continued throughout the Cold War period until today. Earlier scholarship has examined the festival as a propaganda tool, a forum for cross-cultural encounters, and a battlefield of the cultural Cold War between the capitalist West and the socialist East. Much has been written about individual world youth festivals and national delegations, while the design, cultural background and fundamental ideas behind the event have been much less acknowledged. By employing the concept of mega-event and comparing the festival with iconic international events, such as World’s Fairs and the Olympic Games, it discusses the festival’s composition and evolution, its reception, and how the even...
The presentation focused on communist festivals and celebrations as associated with a specific visual stereotypes and a religious mimicked power iconography (we can speak of new rituals and civil religion), exhibiting the communist happiness “life has become more joyous, comrades” (Petrone, 2000). The paper uses a series of concepts and theories related to Soviet propaganda and in particular celebrations (Baiburin & Piir, 2009) and festivals (von Geldern, 1993; Petrone, 2000; Simpson, 2004). The case study is focused on a very interesting and genuine example of such events - the 4th World Festival of Youth and Students (WFYS) held in 1953, in Bucharest, Romania – rather ignored by research (with few exceptions, mainly the section dedicated by Ştefan Borbély as editor of a collective volume on totalitarianism and culture, Caietele Echinox, volume 7/2004). The presentation approaches the event both as a popular culture youth manifestation (and its specific features in the unusual context of a communist satellite country during the first decade of the Cold War) and the functions it played within propaganda. More specifically, it deals with the manner in which these were reflected in the discourse (including the visual rhetoric) promoted by the main periodicals of the time (particularly those with a cultural profile such as "Flacӑra" or those addressing young audiences, such as "Scânteia tineretului"). Archive documents are used to offer the unofficial reception of the festival among the foreign participants. Finally, the approach is based on perspectives and concepts related to popular culture which reveal that adapted and reinterpreted, prove to be extremely useful tools in approaching phenomena related to the former Eastern bloc and that the specificity of these manifestations offer interesting comparisons and open new debates.
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