coursework marketing

Marketing Courses

• Social Sciences

Aligning Strategy and Sales

Maximize revenue and growth by ensuring that sales execution is closely aligned with strategic priorities.

Digital Marketing Strategy

Develop marketing strategies that reach and retain customers in this course from Harvard Business School (HBS) Online.

Winning with Digital Platforms

Thrive in the age of digital platforms in this course from Harvard Business School (HBS) Online.

Harvard Business Analytics Program

Designed for aspiring and established leaders in any industry, HBAP equips participants with the machine learning and data analysis tools they need to incorporate innovative tech into their business strategy, at the top levels of their organization.

Data Privacy and Technology

Explore the risks and rewards of data privacy and collection.

Driving Digital Strategy

Analyze how digital technologies are transforming industries, business models and marketing—and prepare to build your own digital strategy.

Strategic Marketing for Driving Growth

Boost customer value and business growth with integrated marketing strategies that blend proven paradigms and the latest innovations.

Join our list to learn more

Master of Science in Marketing (full-time)

Test, apply, and master breakthrough marketing ideas ahead of the industry. With our STEM-designated concentration in marketing analytics, graduate able to integrate digital platforms into marketing strategies, detect relevant trends and patterns to improve marketing performance, and translate theories of psychology to understand consumer decision-making.

Become be a capable and confident marketing expert who understands the digital economy, global markets, and start-up environments. With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.

Program details

Financial Aid & Scholarships

Program features.

The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.

Marketing theory

Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback.

Marketing in the digital age

Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.

• STEM-designated curriculum

The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.

Solutions to business challenges

Master necessary analytical methodologies to make smart, informed decisions and tackle complex business challenges.

Johns Hopkins in D.C.

Carey Business School’s Washington, D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.

Explore all that Carey’s new Washington, D.C. home has to offer

Our Fall 2023 class profile

• 704 average GMAT
• 336 average GRE
• 62% female / 38% male
• 3.57 average undergraduate GPA
• < 1 average years of full-time work experience
• 6 countries represented
• 23 average age

As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.

International link

Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.

“Before entering the marketing program, I felt I lagged the necessary skills related to marketing analytics and data, especially with the marketing space constantly changing. The coursework and knowledge from Carey helped me keep up within my industry and relates closely to my current job structure.”

Dev Goyal, MS in Marketing '23 Business Planning & Analysis Analyst, Medifast

University catalog

The latest edition of the Carey Business School University Catalog is available.

Explore sample curriculum

What is an MS degree in marketing?

The Master of Science in Marketing with a concentration in marketing analytics is designed to challenge you to examine current and future trends in the marketing industry. Use what you learn to solve the real-world challenges facing organizations, big and small. With a graduate degree in marketing, you will blend insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion through the program’s intensive coursework to reveal the inner workings of contemporary marketing.

Graduate prepared to compete in a global market where marketing strategy is driven by data, with millions of customers joining the consumer economy each year.

Required courses (24 credits):

Business foundations (6 credits).

• Business Communication
• Business Leadership and Human Values
• Statistical Analysis

Functional core (10 credits)

• Consumer Behavior
• Marketing Management
• Marketing Research
• Social Media Analytics
• Strategic Market Intelligence

STEM courses (8 credits)

• Customer Analytics
• Data Analytics
• Marketing Strategy
• Pricing Analysis

Electives (12 credits)

Students choose 6 courses from the following:.

• Accounting and Financial Reporting
• Advanced Behavioral Marketing
• Branding and Marketing Communications
• Business Law
• Business-to-Business Marketing and Channel Strategy
• Customer Relationship Management
• Designing Experiments
• Integrated Digital Marketing
• New Product Development
• Python for Data Analysis
• Retail Analytics
• Sales Force Management
• One Carey elective of your choice

Program comparison

• In-person classes
• Courses held in Baltimore, MD or Washington, D.C.
• Complete your degree in one year
• Online, flexible format
• Asynchronous and/or fully synchronous courses
• Curriculum includes blend of traditional and project-based courses
• Complete your degree in two years

Signature experiences

Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.

Community Consulting lab

Case Competitions

Student Startup Challenge

Impact Sprints

Prepare for and explore careers after graduation

Throughout your program and beyond, Carey career and leadership coaches and employer relations industry specialists provide you with the support, resources, and opportunities you need to achieve your unique career goals.

Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.

Companies (sample)

• Baltimore Jazz Alliance 
• Children’s Hospital of Philadelphia
• Johnson & Johnson 
• Kraft Heinz
• L’Oreal 
• Nestle 
• Proctor & Gamble (P&G)
• Tiffany & Co.
• World Financial Group

Titles (sample):

• Account Supervisor 
• Board Development Specialist
• Business Development
• Data Analyst
• Digital Marketing Manager
• Marketing Director
• Marketing Manager
• Product Manager
• Research Analyst
• Sales and Marketing Executive
• Senior Product Manager

Explore career data

Attend an event

Carey Business School hosts various virtual admissions events for prospective students to meet with members of our admissions team. With virtual visits, informational online sessions, and regional and international events, the Carey team is ready to answer questions and support your business school journey.

View Upcoming Live Webinars

Connect with a Carey student or alumni

Ready to take the next step.

• Master of Science in Marketing (part-time)
• Flexible MBA Specialization in Digital Marketing
• Master of Science in Marketing Employment Outcomes

New! Enroll now in the Google AI Essentials course and learn how to boost your productivity. Zero experience required.

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Whether you're looking to build your business, develop your career, or learn new AI skills, we can help you get started.

What can we help you with?

And what would you like to do?

• Show me everything
• Learn AI skills
• Prepare for a new job
• Develop communication skills
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• Learn about digital marketing
• Learn coding & development skills
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• Stay safe online
• Learn design skills
• Improve my digital wellbeing
• Champion diversity
• Learn about sustainability
• Understand my audience
• Start selling online
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• Keep my business safe online

Get started with AI

AI has the potential to transform the way we learn and work. Explore the range of training Google offers to help you gain essential AI skills, boost your productivity, or even get you started on a new career path.

Grow your career

Whether you're writing your first CV or deepening your technical knowledge, our library is full of ways to sharpen your digital skillset.

AI Essentials

Learn from AI experts at Google and get in-demand skills to boost your productivity and use AI in the real world. Zero experience required.

Google Career Certificates

Earn a Google Career Certificate to prepare for a job in a high-growth field like Data Analytics, UX Design, and more.

Introductory digital skills courses

Get started with a range of digital skills, with entry level courses in everything from online marketing to coding.

Cloud computing fundamentals

From intro to advanced-level learning, find out more about cloud computing principles and career paths.

Google product trainings

Learn how to get the most out of the Google products you use, like Google Ads or Analytics.

Grow your business

From bringing your business online for the first time to growing its reach internationally, our library of online learning and tools can help you take your business further.

Google for Startups Growth Academies for AI startups

Growth Academies help founders leveraging AI in Education, Health, and Cybersecurity to effectively scale and innovate.

Your Digital Essentials Guide

Get an introduction to the products, tools and tips that can help you build an online presence for your small business.

Flexible online training

Learn online, at your own pace, with a library of training made to help strengthen your business with digital skills.

Resources for startups

Google for Startups connects you to the right people, products and best practices to help your business thrive.

Helpful tools for small business owners

Google Business Profile

Manage how your business shows up on Google Search and Maps to help new customers find you more easily.

Market Finder

Identify new potential markets and start selling to customers at home and around the world.

Growth stories

Meet people all over Europe who are using technology to adapt and grow their business or career.

About Grow with Google

Grow with Google is a programme that helps people to grow their careers or businesses by learning new skills and making the most of digital tools. We partner with governments and local organisations to develop digital skills and tools where they are needed most.

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• PhD Programs
• Accounting & Management
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• Program Requirements

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

Byungyeon Kim

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Recent Placement

Jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, current marketing students.

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Zhongming Jiang
• Rebecca Liu
• June Park
• Sihan Zhai

Current HBS Faculty

• Juan Alcacer
• Tomomichi Amano
• Bharat N. Anand
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Alberto F. Cavallo
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Kris Johnson Ferreira
• Carolyn J. Fu
• Sunil Gupta
• Ayelet Israeli
• Ebehi Iyoha
• Leslie K. John
• Tarun Khanna
• Hyunjin Kim
• Himabindu Lakkaraju
• Jacqueline Ng Lane
• Michael Lingzhi Li
• Edward McFowland III
• Henry W. McGee
• Antonio Moreno
• John C. Mulliken
• V.G. Narayanan
• Das Narayandas
• Michael I. Norton
• Elisabeth C. Paulson
• V. Kasturi Rangan
• Maria P. Roche
• Raffaella Sadun
• George Serafeim
• Sara McKinley Torti
• Isamar Troncoso
• Jeremy Yang
• Dennis A. Yao
• David B. Yoffie
• Shunyuan Zhang

Current HBS Faculty & Students by Interest

MSc Strategic Marketing

Choose start date: Start date: September 2025 Duration: 12 months Next application deadline: 9 January 2025 Fee: £42,500 Location: London, UK Admissions Fees and funding

Developing the next generation of marketing leaders in a data-driven world 

With the rise of digital technologies, social media and a rapidly changing business environment, organisations need to be able to adapt their marketing strategies quickly and effectively to remain competitive. Our full-time MSc Strategic Marketing will teach you the fundamental marketing concepts needed to navigate this ever-evolving digital landscape with opportunities to apply your learning through a Strategic Marketing Consulting Project, Work Placement, Case Study or Independent Research Project. 

Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, our MSc Strategic Marketing provides a uniquely Imperial College view — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision-making for business. Upon graduation, you will have the credentials to work in a variety of sectors in roles such as a brand manager, business development manager, product manager, account executive, or digital strategist.

6th in the world (QS Business Master's Rankings 2025: Marketing) 96% employed within six months (class of 2022) 53 nationalities represented (class of 2024-25) 3 choose 3 elective options from a broad selection of topics Explore the programme

A global top three Master’s in Marketing from a leading Business school in London

2nd in the world (Imperial College London, QS World University Rankings 2025)

3rd in Europe (Imperial College London, Times Higher Education World University Rankings 2024)

#1 city for students (London, QS Best Student City Rankings 2025)

Consulting experience

For the Strategic Marketing Consulting Project, you will work with a real client on a live project. You will present your findings to company representatives and a panel of industry experts who will provide feedback on proposed solutions. Previous students have worked with companies such as IBM, Johnson & Johnson, Bentley Motors Limited and more. 

London location

You will attend lectures at our campus in London, at the heart of one of the world’s leading cultural, business and financial centres. Home to many world-famous organisations and trailblazing start-ups, you will be immersed in a culture of innovation and entrepreneurship with opportunities for work experience, internships and permanent roles, right on your doorstep. 

Employer events

We have established strong relationships with a number of leading companies such as Amazon, Apple, Morgan Stanley, Dyson, McKinsey, LVMH, Kraft-Heinz, and JP Morgan alongside small and medium-sized firms and start-ups. Our Employer Relations team runs a busy calendar of events including guest speakers, panel discussions, recruitment presentations and career fairs to name a few. 

Contemporary Marketing Practice speaker series

The non-assessed Contemporary Marketing Practice speaker series gives you the opportunity to learn about current leading edge marketing practice from internal and external expert speakers. 

Programme content

The Imperial MSc Strategic Marketing programme combines marketing fundamentals with technology and innovation giving you the tools to succeed in a rapidly changing industry.

You will be taught through a combination of methods including lectures, syndicate discussions, team exercises, and individual case studies – assessed through examinations, team presentations, and coursework. Made up of core, electives, integrated, and applied modules, the programme will develop your domain expertise while expanding your understanding of how to solve complex business problems. You will also be given the opportunity to choose one of two concentrations: Marketing Management or Marketing Analytics.

We are pleased to offer an optional extended term , that will allow you to extend your programme duration to 16 months. This will give you the opportunity to commit to a longer Work Placement, gaining deeper work experience, global experience and earning additional credits. Please note, the extended term is subject to an additional tuition fee. 

Please note, programme content is subject to change. Candidates who fail to successfully complete this degree are not entitled to a Postgraduate Certificate or Postgraduate Diploma.

Online pre-study modules

Before the start of your programme you will be expected to complete online pre-study modules which are delivered via The Hub, our bespoke virtual learning environment. These include primers in key areas including Maths, Data Analysis, Accounting, Study Skills, and Marketing Fundamentals as well as Plagiarism Awareness. These modules do not contribute to the calculation of the final award but are designed to provide students with a common base of knowledge before starting the programme.

Induction week

Your MSc Strategic Marketing induction will be spent at our vibrant South Kensington campus in London. You will be invited to a welcome event where you can meet and network with your fellow students, distinguished faculty and dedicated programme staff, forging new connections and getting a taste of life at Imperial. 

Applied Strategic Marketing

The growth in collaborative business models, digital innovation and structural shifts in developing markets have accelerated in recent years. To succeed in today’s fast-changing global marketplace, marketing leaders need to deliver winning strategies that engage consumers, accelerate new market success, outperform competitors and embrace disruptive economic models.

This module will teach you the skills to understand shareholder interests and the levers available to drive growth and profit. You will be able to deliver outcomes using practical, applied techniques used by strategy and marketing consultants and industry professionals alike. By drawing on contemporary examples, you will gain the tools to solve a growth challenge. Bring on disruption – you will be ready for it.

Consumer Behaviour

In this module, you will develop an in-depth understanding of consumer behaviour through the cutting-edge ideas that are gaining prominence in academia. You will apply these key concepts to develop and evaluate marketing strategies– to ultimately – predict and change consumer behaviour. Learn via case discussions, guest lectures, experimental demonstrations and projects.

Digital Marketing

Digital media and the Internet have had a huge impact on marketing practice in recent years, dramatically changing how marketers communicate and interact with consumers, as well as what consumers expect from their relationship with a company. As digital technologies continue to develop in terms of speed, availability and functionality, marketing strategies need to be integrated with digital and interactive tools and practices.

In this module, you will learn how to utilise the latest tools and technologies to identify new opportunities for strategic marketing and analyse online customer behaviour. Search optimisation, paid search, mobile marketing, social media, online advertising, email marketing and e-CRM– you will develop a firm grasp on all of these digital tools. Applying these skills to real examples, you will be able to integrate digital marketing into a communication and marketing plan and unlock a greater level of customer value.

Finance and Pricing Strategy

This module deals with two key financial aspects: first, how to price products and services strategically, and second, understanding critical topics in financial management from a marketing point of view. The module will equip you with the pricing and financial skills required to become effective marketers and future business leaders, improve cross-functional role and communication skills, and maximise strategic influence within the firm.

Market Research

Market research is vital to making informed decisions and formulating effective marketing plans. This module examines problem formulation, research design, data collection, data analysis, and interpretation of market research results. You will gain the practical skills to design, analyse, interpret and critically evaluate market research studies. This is an important skill for an integrated marketing strategy – market research complements marketing analytics and big data analytics to help solve business problems.

Marketing Analytics

Today’s marketing is not just an art; it requires the use of data and quantitative approaches to support marketing strategies in rapidly changing offline and online environments. This module will equip you with the skills to evaluate marketing strategies by measuring effectiveness and profit generation. You will develop a complex understanding of how to derive insights from data using models and tools, including digital analytics tools for web and social media, and advertising and campaign metrics.

Taking a very hands-on approach with real datasets and cases, you will learn how best to apply these analytical techniques to effectively understand customer needs. The goal is not to be a statistician, but to equip you with analytical thinking and a set of applied quantitative marketing skills so that you are best prepared to succeed in the workplace.

Services and Customer Relationship Management

The profitability of a business increasingly depends on two factors: its ability to build and sustain strong relationships with customers and other key stakeholders, and the quality of the services it provides customers. Relationship management is critically important in any industry and is an essential skill for you to master as a marketing professional.

This module equips you with the skills to manage relationships for superior financial performance – focusing on relationships with external customers – consumers, buyers, agents – and internal customers – employees, colleagues, different functional areas and departments. You will gain powerful insights, best practices, and the latest ideas on how to manage relationships for profit, how to sustain trust and loyalty over time, and how to deliver outstanding customer service quality. Using CRM technology, you will discover best practices and innovations in loyalty and service management.

Strategic Brand Management

How do brands create value for customers and for the organisations that manage them? This module covers building, measuring and managing elements of the marketing mix to build brand equity.

Strategic Market Management

To excel as a senior level marketer, you must possess a clear understanding of the concepts needed to craft and execute strategy, along with sound knowledge of how to apply financial and operational principles. This module will introduce you to frameworks and real-world examples in marketing strategy, including future thinking, sustainable design, creation of new markets and the diffusion of innovation as key topics.  

Equipped with the skills to formulate and execute market-relevant and financially sound strategies for an organisation, you will be able to take an overall view of its future direction and the potential hurdles it faces. Case studies will help to sharpen your skills in identifying strategic challenges for a range of different companies, and to evaluate the options open to senior marketing managers in these contexts. 

Concentration: Marketing Management

Casual Inference in Marketing

Customer Analytics and Engagement

Effective Crisis Management

Entrepreneurial Strategy

Global Strategy

How Brands Grow, and Why They Decline!

Integrated Marketing Communications

Machine Learning Applications in Marketing

Responsible Digital Innovation: Ethics at Work

Sustainable Marketing

Sustainable Marketing and Consumption

Strategic Marketing Innovation

Technologies in Marketing

Concentration: Marketing Analytics

Advanced Pricing and Profit Optimisation

Digital Marketing Analytics

Marketing Mix Models

Marketing Strategy in the Digital Economy

Marketing Decision Making

This module will focus on the key strategic marketing issues facing organisations. Through this module, you will refresh and deepen your awareness of key marketing tenets, acquire an advanced knowledge of strategic marketing, develop analytical skills, be able to think critically about strategic marketing, and be able to make strategic decisions to deal with specific business situations.

The Case Study module aims to contribute to the development of managerial potential by applying problem-solving techniques to complex and challenging marketing problems. The emphasis is on developing skills in addressing a real marketing case study, drawing on the knowledge and skills achieved in the entire programme.  

Students are required to analyse a company or brand of their choice using the tools, concepts and theories covered in the MSc modules. This requires identifying a range of marketing issues and analysing them using relevant data and theory. 

Individual Research Report

Students wishing to study a doctoral programme after this programme may undertake a research project, with approval from the Academic Director. This constitutes a small piece of research, with an analytical focus, that presents a major opportunity for you to revise and integrate what you have learned on the MSc programme so far. It will also allow you to demonstrate that you can apply your theoretical knowledge to a real-world context.

Strategic Marketing Consulting Project

You will act in a consulting capacity, applying your knowledge developed throughout the programme to the solution of a real business issue. You will work with a corporate sponsor who will present a challenge facing their business and they will provide feedback on your proposed solutions. 

Some of the companies that our students have worked with on a consulting project include: 

Barclaycard 

Jaguar Land Rover 

Johnson & Johnson 

Virgin Media 

Work Placement

This module aims to contribute to the development of your managerial potential by applying problem solving techniques to a challenging business situation in which you are fully immersed. The focus is on developing your skills in managing real business and executing marketing tasks in one specific business context, drawing on the knowledge and skills achieved in other modules of the MSc Strategic Marketing programme. The module will give you the opportunity to experience and operate in a real-world corporate situation.

If you opt to take the Work Placement module you will need to find your own placement. The work placement should be for one month or longer and can be held at a UK-based or international company or organisation.

Extended Work Placement

With the Extended Work Placement you will access additional work placement opportunities, including longer summer internships in the UK and worldwide. You will gain deeper work experience credentials and boost your marketability with potential future employers. The Extended Work Placement contributes to the development of your managerial potential by applying problem solving techniques to a challenging business situation in which you are fully immersed. The focus is on developing your skills in managing real business tasks, drawing on the knowledge and skills achieved in other modules of the programme.   Read more about the extended term here. 

Global Exchanges

The optional Global Exchanges programme allows you to increase your international exposure and build your network by taking advantage of specialised electives at one of our partner schools.

Please note, this module will require you to pay additional costs.

Applications for 2025 entry are open.

Discover our admissions process for the MSc Strategic Marketing including entry requirements, how to apply and key dates and deadlines.

This programme is highly competitive, so early application is advised; this will put you in a stronger position to be considered for a scholarship, and provide access to exclusive admitted students events.

How to apply

Fees and funding

Choosing to pursue a Master's is one of the most important decisions you will make and is a substantial investment in yourself.

Many of our students fund their studies through multiple funding sources. We offer a wide range of awards, including a number of scholarships to the most talented applicants. We’ve also provided information about the different financing options available to you.

What our students say

“The most rewarding part of the programme has been working on the individual and group projects that allow us to apply our understanding of the concepts we learn in our modules to real-life examples and case studies. Being able to understand and come up with creative and innovative solutions to these problems is very motivating and exciting.”

Class of 2024-25

315 students

79% female students

53 nationalities

Management Masters' Information Session

27 November 2024 13.00 - 14.00 Online

Are you ready to launch a career in management with one of the world’s top business schools? Join our exclusive  information session  to discover how our cutting-edge suite of  Management Master's programmes  can shape your future and accelerate your success.

Request a brochure

Attend an event, career impact.

Imperial College Business School Careers provides world-class support, advice, and guidance that is tailored to your own individual career aspirations and is an integral part of your time at Imperial. A number of personalised services are provided before you start and throughout your time at the Business School to support you in securing a successful role in your chosen area.

Employment outcomes below refer to the class of 2023.

employed within six months

employed in Marketing/Media/PR

employed in UK

“I’d say the most rewarding part of the programme has definitely been being able to apply theory to practical examples, whether that’s through group projects, individual assignments, case studies or learning from professionals. It’s been super interesting viewing campaigns from a managerial perspective, and all the modules tie in really well with each other so we’re able to apply learnings across the whole programme at the same time”

Meet your faculty

Our faculty are specialists in their respective fields. They have international research reputations, consult for some of the top businesses in the world and are often asked by the media to give academic insight on a wide variety of topics. 

Andreas Eisingerich

Rajesh Bhargave

Gokhan Yildirim

James Eteen

Mushegh Harutyunyan

Xinrong Zhu

Start your master's journey, frequently asked questions, how do i submit an application and what documents do i need to provide.

All applications to our postgraduate programmes are made online – we do not accept paper applications. Please refer to the ‘How to apply’ section of each programme page to see what documents you are required to submit with your application and to view the selection process.

Can I test my quantitative ability to see if I am suitable to apply for a Finance programme?

Yes, you can. Our finance programmes at Imperial College Business School are highly rigorous, and our students are required to have a high level of quantitative skills. If you are considering applying for a programme within our finance Master’s portfolio, we advise you to take our  online maths test  to test your quantitative ability and determine if you are suitable to apply for the programme.

Please note, this maths test is most relevant to candidates considering the MSc Finance, MSc Investment & Wealth Management, MSc Financial Technology and MSc Risk Management & Financial Engineering programmes.

How many programmes can I be considered for each year?

You can apply to be considered for one programme each year. We will take your areas of interest and eligibility into account when considering you for alternative programmes.

Do I need to submit evidence of my English language proficiency with my application?

While it is not compulsory to submit the results of an approved English language test with your application, it is strongly encouraged and will add weight to your application if you are able to show that you have met the language requirement prior to applying. You can find detailed information regarding the Business School’s language requirements and the tests that we accept here .

When will my referees be asked to provide a reference?

As part of your application, you will be asked to provide the contact details of two referees. Your referees will be contacted by email once you have completed and submitted your application, and the email will contain instructions on how they can submit your reference via our application system.

Please ensure that each reference letter that is submitted has been sent from an academic or professional email address. We cannot accept references sent from personal email addresses, such as Gmail, Hotmail, 126, 163, Sina, QQ, and Yahoo.

I’ve received an email confirming that my referees have submitted my references, but this isn’t yet confirmed on my account?

Our electronic application service is provided by an external provider, so there may be a delay before the receipt of your references is confirmed on your student application account.

If you receive confirmation that your references have been received but this still isn’t confirmed on your account a week after receiving the confirmation, please contact the Central Admissions team at [email protected] .

Will a delay in the approval of my references affect receiving a decision by the round deadline?

If you submit a complete application by the stated round deadline, we will ensure you receive an outcome by the corresponding decision deadline. However, if your references are delayed, this may affect our ability to process your application and provide a decision on time. If your references are delayed by more than five working days, we may not be able to guarantee a decision by the deadline.

If you have received confirmation that your references have been submitted but this is not reflected in your account after a week, please contact the Central Admissions team at [email protected] . 

Will I be invited to interview?

Yes. As part of the selection process, shortlisted candidates for our MSc programmes will be invited to complete an interview. Interviews are conducted through Kira Talent, our video interview platform, which you can access online to record and submit your answers.

The interview process typically takes about 20 minutes and does not require extensive preparation. It aims to supplement your written application by providing a further opportunity for you to articulate your suitability for your MSc programme of choice through questions about your previous experience and future aspirations.

What interview platform do you use, and how will I be notified if I need to complete an online interview?

If you are invited to submit a video interview, you will be sent details of how to access and use the Kira Talent online interview platform.

Once you have created an account, you will be asked a series of questions, to which you can record your answers as short videos and submit them online.

Please make sure that the invitation doesn’t go to your junk mail by adding kiratalent.com to your list of safe senders. You must complete your online interview by the deadline stated in the email. If the email has gone into a junk, spam, or clutter folder in your inbox, we will not be able to rearrange a new interview for you, and your application will be considered for withdrawal.

Please note: our video interviews are conducted via the Kira Talent platform. As Kira Talent is an independent third party service provider with their own terms and conditions of service and privacy policy, please familiarise yourself with these and ensure you are happy with them before proceeding to use the Kira service and platform.

When will I receive a decision on my application?

For all MSc programmes, you can normally expect to receive a decision within 6-8 weeks of having submitted a complete application. Please keep in mind that during busy times and/or where documents are missing from an application, this time may increase.

Why is my offer subject to checks by Central Admissions?

When an offer is submitted by the Business School, the Central Admissions need to make a number of final checks before it can be formally approved. These may include an additional review of an applicant’s academic background or ensuring the references we have received are valid. Until you have received confirmation of the official offer via the College’s applicant portal, please do not arrange accommodation, book flights or decline any other offers you may be holding. The majority of offers are successfully approved by Central Admissions and you will be able to see full details of your offer conditions once your official offer has been confirmed.

I’ve been put on a waiting list, when will I receive a final decision?

Unfortunately, we are unable to confirm when you will receive a decision on your application but we will be in touch via email as soon as there is an update. Please be aware that you do not need to provide any additional information unless you think that this will add significant weight to your application (e.g. updated transcripts, relevant internships, English language results).

Can you advise me on my eligibility?

We are unable to assess eligibility before an applicant applies as the academic selection committee needs to review a full application before any decision can be made. Please check the specific entry requirements of the programme you are interested in studying along with our international entry requirements. If you feel you meet our entry requirements you can apply online.

In addition to the guidance available on our website, we also hold regular information sessions both online and on-campus throughout the year where we would be happy to discuss your suitability in more detail.

I don't meet the academic entry requirement but I have some work experience, will I be considered?

The majority of the MSc programmes require a minimum of an Upper Second Class Honours degree (or international equivalent) to be admitted. While work experience can add weight to an application, this would not be considered in place of meeting the academic requirement, regardless of how lengthy the experience has been.

The exceptions to this are  MSc Global Health Management ,  MSc Business Analytics (online delivery, part-time) , and  MSc Strategic Marketing (online, part-time) . Please refer to the programme’s entry requirements for more detailed information.

We may consider candidates applying to MSc Business Analytics (online delivery, part-time) with non-traditional qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest.

What are the international entry requirements?

We accept a wide range of international qualifications for postgraduate study at Imperial.

We've provided general guidance in the country and region index on how qualifications awarded by public institutions overseas may satisfy our minimum academic admission requirements.

We review our requirements annually. Updates usually happen in September each year before the next academic year of entry.

If your country or region is not listed, please contact the relevant Admissions team for further information.

View accepted qualifications

What are the tuition fees?

Can i pay my tuition fees in instalments.

Yes, you can. You can pay your tuition fees in either one or two instalments payable at the start of term, or at the start of term and February, respectively. If you pay in instalments there will be a 2% surcharge of the total amount added to your first instalment. You would be asked to select a payment schedule during the offer acceptance process. Please contact the  Student Finance Team  if you have further questions about this process.

What Scholarships am I eligible to apply for, and where can I find out further information about these?

All candidates who submit an MSc application before the scholarship deadlines (listed on our website) and receive an offer for one of our programmes will automatically be considered for scholarship(s) relevant to their programme, providing they do not have additional criteria such as a video submission. You can be considered for multiple scholarships at the same time.

Additionally, there are a number of cross-programme awards and programme specific awards also available. Please check on the scholarships page on your programme of choice for eligibility and entry requirements.

Find out more information about our MSc Strategic Marketing scholarships.

I have previously studied at Imperial College London, am I eligible for an Alumni discount on the tuition fee cost?

Yes, we offer a 10% bursary on programme fees to successful candidates with an undergraduate degree from Imperial awarded at a minimum of upper second class, or Master’s degree awarded with a minimum of Merit. In order to be considered for this bursary, you must submit your application by the scholarship deadline. 

I’m being sponsored; what documents do I need to provide?

If you are being sponsored by an organisation that will be responsible for paying your tuition fees, you must provide acceptable proof of the award.

Satisfactory evidence of sponsorship is usually regarded as an original, dated and duly authorised letter from your sponsor on headed paper which includes the following:

Your name and College Identifier Number

The programme for which you have been offered a place

The amount of fees which will be paid by your sponsor (please report in GBP)

The address to which the invoice should be sent

Any Purchase Order Number required

Confirmation that the fees will be sent directly to Imperial College

Sponsorship letters should be emailed to the Central Admissions team at [email protected]  

What do I need for my visa appointment?

Your CAS number holds information about the programme you will study and if you have paid any fees. You will not need a formal letter from the College confirming your offer status for your visa appointment.

For more information about what you will need, see the  UKVI website .

If you need any advice about your visa please contact the  International Student Support team . Most information can be found on the  International Student Support website .

I require a visa to study in the UK, when will I receive my CAS?

We will start to issue CAS numbers from April. The details of your CAS will appear on your My Imperial record after you have met all the conditions of your offer. Please note that you will need to upload a scanned copy of the photo page of your passport and current visa (if you have recently completed a degree in the UK), before your CAS can be issued. Please upload these documents to the ‘Passport/visa’ section of your My Imperial account.

Once your CAS is ready, you will receive an email confirming that it has been uploaded onto your My Imperial account. If you log into My Imperial you will be able to find your CAS number and the details that have been included in your CAS.

Please note that we cannot provide you with a CAS if you have outstanding conditions on your offer. Please ensure that you allow enough time to meet your conditions and apply for a visa before the start date of your programme of study.

Are there any open days I can attend?

The Business School holds online information sessions throughout the year to give you the opportunity to learn more about the programmes from the Programme Director, current students and alumni. Please refer to the  meet us  page to find out when the next event is being held for your interested programme(s).

How do I find the Business School?

The Business School is located on the South Kensington campus of Imperial College London. Please refer to the  location page  for our address and guidance on how to get here.

Does the Business School provide accommodation?

Many students choose to live in private rented accommodation whilst attending the Business School whilst others choose to book accommodation through  GradPad . Please refer to the  accommodation  page for more information regarding the different types of accommodation available to you.

Which team should I contact for help?

Please note that before you contact us you should also check information on the relevant pages on the Business School or College website. If your question isn’t answered, please contact the appropriate team below.

General application queries

Admissions Team

[email protected]

Deposit and tuition fee invoice queries (including refunds)

To check if your payment has been received

Tuition Fees Team

[email protected]

+44 (0) 20 7594 8011

To check if your documents have been received

Queries regarding your CAS number

Central Admissions

[email protected]

+44 (0) 20 7594 7258

Career-related queries from admitted students

Careers Team

[email protected]

+44 (0) 20 7594 9617

Visa and immigration queries

International Student Support

+44 (0) 20 7594 8040

Accommodation queries

[email protected]

+44 (0) 20 7594 9444

General student information and advice

Student Hub

[email protected]

Advice on budgeting and London living costs

Advice on external scholarships

Student Financial Support

[email protected]

+44 (0) 20 7594 9014

If you’ve submitted your application but haven’t received your CID number

Registry Systems

[email protected]

Password or technical issues with your Imperial Gateway account

[email protected]

+44 (0)20 7594 9000

Do you offer any programmes on a part-time basis?

Almost all of the MSc programmes we have available are 12 month, full-time programmes. The only exceptions are our MSc Business Analytics (online delivery, part-time) and MSc Strategic Marketing (online, part-time) programmes, which are available on a part-time basis.

Does Imperial College Business School offer undergraduate programmes?

Yes, we offer an Economics, Finance and Data Science Bachelor's degree, as well as a range of courses at undergraduate level:

• BSc Economics, Finance and Data Science
• BPES Programme
• Joint Honours and Intercalated BSc Programme
• Summer School Programme

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MSc Strategic Marketing (online, part-time)

Upcoming events.

Wherever you are in the world, our Recruitment team holds events where you can meet staff and students, and get your questions answered.