guide in writing a speech

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to Write a Speech: My Simple 6-Step Formula

Ed Darling 9 min read

What you’ll learn:

• Why great speechwriting requires a structure.
• My exact 6-step speech structure you can steal.
• How to start and end your speech strong.

How to write a speech, the easiest way possible.

How? By following a simple frame-work that’s powerful and versatile.

Whether you have a work presentation, keynote talk, or best man’s speech – by the end of this article, you’ll know exactly how to write a speech, and in what order.

I’m Ed, a public speaking coach and co-founder of Project Charisma . I help professionals, leaders and business owners to speak in public, and this is the #1 speech framework that I share with all of my clients.

I ’ll walk you through the process of how to write a speech step-by-step , explaining each section as we go. I’ll also give you some examples of how this would look in different types of speech.

The first step is something 99% of people miss.

PS. Check out our specific speech guides on:

Delivering a Business Pitch

Giving a Best Man Speech

Step 1. Find your speech's "Golden Thread"

The first lesson in how to write a speech is setting a clear objective from the get-go — so that what you write doesn’t end up being vague or convoluted.

Afterall, If you don’t know exactly what your speech is about, neither will your audience.

To avoid this, we’re going to begin by defining our “Golden Thread”. 

This is the key idea, insight or message that you want to get across. Like a thread, it will run throughout your speech, linking each section together in a way that’s clear and coherent.

To help you figure out your Golden Thread, try answering these two questions:

• If you had to summarise your speech into a single sentence, what would that be?
• If your audience could leave remembering only one thing, what would that be?

Golden Thread examples: A work presentation: “Customer referrals can be our our super-power”

A motivational speech: “Don’t let circumstances define you”

For a wedding/event speech: “Enjoy the journey together”

Speech Writing Tip:

Your Golden Thread isn’t something you share with the audience. You don’t start your speech by saying it out loud. Rather, it’s something we define in the preparation phase to clarify your own thoughts and ensure everything that comes next makes sense. 

That said, your Golden Thread may double-up as the perfect speech title, or memorable catch-phrase. In which case it’s fine to use it within your speech as a way to drive-home the overall message. 

Think of MLKs famous “I have a dream” speech . The Golden Thread would be his dream of a future with equality — a core idea which ran throughout the speech. But the exact phrase “I have a dream” was also spoken and repeated for effect.

Ready to feel confident while speaking in public? Join our next 1-Day Public Speaking Masterclass

Step 2. Start with your Hook

Now we get into the nitty-gritty of how to write a speech.

The Hook is the first thing you will actually say to the audience – usually within the first 10-30 seconds of your speech.

Most people start a speech by introducing themselves and their topic:

“Hello everyone, I’m John from accounting, today I’ll be talking about our quarterly figures” . 

It’s predictable, it’s unimaginative, it’s starting with a yawn instead of a bang.

Instead, we’re going to open the speech with a hook that gets people sitting up and listening.

A hook can be anything that captures attention, including a:

• Relevant quote
• Interesting statistic
• Intriguing question
• Funny anecdote
• Powerful statement

Watch how Apollo Robbins opens his TED talk with a question-hook to engage the audience.

Whichever type of hook you use, it needs to be short, punchy and ideally something that builds intrigue in your audience’s mind. Depending on the type of speech, your hook might be humorous, dramatic, serious or thoughtful. 

For an in-depth guide on how to write a speech with a great hook, I highly recommend our article on 9 Killer Speech Openers.

H ook examples:

A work presentation: “What if I told you we could increase revenue by 35%, without any additional ad-spend?”

A motivational speech: “At the age of 30, my life was turned upside down – I was jobless, directionless, and depressed”

For a wedding/event speech: “Love is a fire. But whether it is going to warm your hearth or burn down your house, you can never tell! – so said Joan Crawford” 

Speech Hook Tip:

Don’t rush into things. Hooks work infinitely better when you pause just before speaking, and again just after.

Step 3. The Speech Introduction

We’ve captured attention and have the whole room interested. The next step is to formally introduce ourselves, our speech, and what the audience can expect to hear. 

Depending on the situation, you can use your introduction as an opportunity to build credibility with your audience. If they don’t know you, it’s worth explaining who you are, and why you’re qualified to be speaking on this topic.

The more credibility you build early on, the more engagement you’ll have throughout the speech. So consider mentioning expertise, credentials and relevant background.

In other situations where people already know you, there may be less need for this credibility-building. In which case, keep it short and sweet.

Intro examples:

A work presentation: “Good morning everyone, I’m Jenny from the Marketing department. For the past few months I’ve been tracking our referrals with a keen-eye. Today, I want to show you the numbers, and explain my plan double our referrals in the next 6 months”

A motivational speech: “Ladies and gentlemen, at the age of 40 I’m a speaker, an author and a teacher – but my life could have turned out very differently. Today, I want to share with you my story of overcoming adversity.”

For a wedding/event speech: “Good afternoon everyone, I’m Luke the Best Man. I can’t promise anything quite as poetic as that quote, but I’d like to say a few words for the Bride and Groom”.

Speech Intro Tip:

 In certain situations, your introduction can also be a time to give thanks – to the event organisers, hosts, audience, etc. But always keep this brief, and keep focused on your message.

Step 4. The Speech Body

The body of the speech is where you share your main stories, ideas or points. The risk for many speakers here is that they start meandering. 

One point leads to another, which segues into a story, then a tangents off to something else, and before we know it, everyone’s confused – definitely not how to write a speech.

Remember, clarity is key.

For this reason, wherever possible you should aim to split the body of your speech into three distinct sections. 

Why three? Because humans tend to process information more effectively when it comes in triads . Making it easier for you to remember, and easier for your audience to follow.

The most obvious example of this is the classic beginning, middle and end structure in storytelling .

You can also use past, present and future as a way to take people on a journey from “where  we used to be, what happens now, and what the vision is going forwards”.

Or even more simple, break things up into:

• Three stories
• Three challenges
• Three case-studies
• Three future goals

Of course, It’s not always possible to structure speeches into three sections. Sometimes there’s just more information that you need to cover – such as with a technical presentation or sales pitch.

In this case, I recommend thinking in terms of chapters, and aiming for a maximum of 5-7. Ensure that each “chapter” or section is clearly introduced and explained, before moving on to the next. The more content you cover, the greater the need for clarity.

Body examples:

A work presentation: “We’ve discovered that referrals happen when we get three things right: building the relationship, delighting the customer, and making the ask – let’s look at each of these stages.

A motivational speech: “I don’t believe our past has to dictate our future, but in order to tell my story, let me take you back to the very beginning.” For a wedding/event speech: “Of all the most embarrassing, undignified, and downright outrageous stories I could think of involving the Groom, I’ve whittled it down to three, which I think sum up why this marriage is destined for a long and happy future. It starts back in high-school…”

Speech Body Tip:

I mention “chapters” because when reading a book, there’s a moment to reflect after each chapter as we turn the page. In the same way, when speaking, make sure to give your audience a moment to process what you’ve just said at the end of each section, before moving on to your next point. 

Ready to speak with confidence ? Explore our training options...

Step 5. the conclusion.

Now it’s time to bring everything together, guiding your audience to the key conclusions you want them to take away.

Depending on your speech, this could be an idea, an insight, a moral, or a message. But whatever it is, now is your time to say it in a clear and compelling way.

Watch David Eagleman use a thought-provoking metaphor and rhetorical question to wrap up his TED talk on senses.

This final conclusion should always link back to your Golden Thread, making sense of everything that’s come before it.

Answer the following questions as prompts (you could even say one of these out-loud to lead into your conclusion)

• What is the message I want to leave you with?
• What have we learned from all this?
• What is the key take-away?

Conclusion examples:

A work presentation: “So what have we learned? When we get each of these steps right, our customers are eager to give us referrals, and those referrals usually result in more happy clients.”

A motivational speech: “My journey has had many ups and downs, but if there’s one lesson I’ve learned – it’s that our circumstances don’t dictate our direction, that we can come back from failure, and find a way to win” For a wedding/event speech: “So what can I say about the Bride and Groom? They’re clearly made for each other and if history is anything to go by, their future will be full of many more stories and adventures.”

Speech Conclusion Tip:

Never use your conclusion to apologise for yourself, explain a whole new idea, or be overly thankful to everyone for watching. Keep it professional, and keep it focused on hammering-home the main idea of the speech.

6. The Call To Action, or Call To Thought

You’ve concluded your message and summarised your main points. At this point, most people think the speech is done.

Not so fast — there’s one final key step we need to take, the Call to Action .

If you’ve followed the steps so far on how to write a speech, your audience should have been listening, learning, and hopefully now feel inspired by your words. 

We’ve built up the potential for some kind of action , and now all that’s left is to direct that energy into a clear “next step” they can take.

Imagine your audience are thinking “what should I do with this information”?

Your CTA is the direct answer to that question.

It should be clear, simple and ideally – something they can act on quickly. For instance, you may request the audience to download an app you’ve discussed, connect with you online, sign up for a service, or come and speak with you afterwards.

Not every speech suits a CTA however, which is where the CTT comes in. 

This is a great variation I picked up from Justin Welsh which stands for “ Call to Thought ”. It’s a more nuanced action – typically asking people to reflect on an idea, consider a specific issue, or think differently about something. 

C TA/CTT examples:

A work presentation (CTA): “As an immediate next step to get us started, I’d like everyone to reach out to your current clients this week, and ask them to refer one new customer. We’ll be tracking the results, and rewarding the winning referral rain-maker!”

A motivational speech (CTC): “So ask yourself, where are you allowing circumstances to hold you back, and how could your life change if you took a new direction?”

For a wedding/event speech (CTA): “With that said, I’d like to raise a toast to the Bride and Groom. Now enjoy the day, and get yourself a drink at the bar!”

Speech CTA/CTT Tip:

Once you’ve stated your CTA/CTT, the only thing left to do is thank people and finish. Don’t be tempted to back-track and start repeating any of your points. It’s time to get off stage!

How to write a speech using this framework.

Without a framework to guide you, it’s easy to get lost in analysis-paralysis, or worse, create a speech which gets everyone ELSE lost. 

Now that you’re armed with this foolproof formula and know exactly how to write a speech, you can approach the situation with confidence . 

• Define your speeches Golden Thread.
• Hook your audience in the first 10-30 seconds.
• Introduce yourself while building credibility.
• Divide your body into three clear sections.
• Conclude your main points and drive-home the message.
• Leave them with an inspiring CTA/CTT.

Even as an inexperienced speaker, by following this formula you’ll come across with the clarity and credibility of a professional.

R emember, public speaking is simply a skillset that requires practice . The more you use this speech framework, watch other speakers in action, and gain practical experience, the more your communication skills will naturally develop. 

I hope learning how to write a speech using this frame-work makes the process of writing your next speech a breeze.

Need any further help with how to write a speech? Feel free to reach out.

Head Coach and co-founder at Project Charisma.

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Speech And Debate

Speech Writing

Last updated on: Feb 9, 2023

How to Write a Speech - Outline With Example

By: Cordon J.

Reviewed By: Rylee W.

Published on: Sep 8, 2020

Giving a speech for a class, event or work can be nerve-wracking. However, writing an effective speech can boost your confidence level.

A speech is an effective medium to communicate your message and speech writing is a skill that has its advantages even if you are a student or a professional.

With careful planning and paying attention to small details, you can write a speech that will inform, persuade, entertain or motivate the people you are writing for.

If this is your first speech. Take all the time you need.

Like other skills, you can learn speech writing too.

Give yourself enough time to write and practice it several times for the best possible results.

On this Page

You have a message that you want people to hear or you are preparing a speech for a particular situation such as a commemorative speech.

No matter what the case, it is important to ensure that the speech is well structured or else you will fail to deliver your effective message. And you don’t want that, do you?

You can also explore our complete guide to  write a commemorative speech . Make sure to give the article a thorough read.

How to Create a Speech Outline?

Want to write a speech your audience will remember? A speech outline is a thing you should start with.

‘How to write a speech outline?’

A speech outline is very important in helping you sound more authoritative and in control. As you write your speech outline you will have to focus on how you will introduce yourself, your topic, and the points that you will be going to cover.

A speech outline will save a lot of your time and will help you organize your thoughts. It will make sure the speech is following a proper structure and format.

Before you start writing your own speech you need to know:

• WHO you are writing the speech for
• WHAT the speech will be going to cover
• HOW long it needs to be e.g if it is a 5-minute speech (then how many words in a 5-minute speech)

These speech tips will help you get on the right track from the start. Here is an example of how you can craft a speech outline.

Preparation

• Choose your topic and the main points that your speech will cover. Know your audience and get to know what they are looking for. Pay attention to their needs
• Define the purpose of the speech and properly organize it

Introduction

• A strong statement to grab the reader’s attention
• Refine the thesis statement
• State something that establishes credibility
• Provide your main idea and include some supporting statements.
• Examples and further details (if needed)
• Summarize the main points of the speech
• Closing statement
• Call to action

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How to Write an Effective Speech?

‘How to write a graduation speech?’

‘How to write a speech for school?’

‘How to write a speech about yourself?’

Get your answers in the below sections.

Just like essays, the speech also follows three sections: Introduction, the main body, and conclusion.

However, unlike essays, a speech must be written to be heard as opposed to just being read. It is important to write a speech in a way that can grab the reader’s attention and helps in painting a mental image.

It is the opening statement of a speech. It is important to know how to start a speech that can grab the attention of the audience.

‘How to write a speech introduction?’

It should include a hook-grabber statement about your topic. It should end with a strong transition from a big idea of the introduction to the main body of the essay. Some great ways to begin your speech are, to begin with, a rhetorical question, a quote, or another strong statement.

Make sure the introduction is not more than one paragraph. This will ensure you do not spend much time on the background before getting to the main idea of the topic.

The introduction is a great chance to make sure your opening is memorable as this is the point when your audience will make up their mind about you.

The Main body

The majority of the speech should be spent presenting your thesis statement and supporting ideas in an organized way.

Avoid rambling as it will immediately lose your audience’s attention. No need to share everything, instead pick some points and stick to them throughout your speech.

Organize your points in a logical manner so they support and build on each other. Add as many points as needed to support the overall message of your speech.

State each point clearly and provide all the required information, facts, statistics, and evidence, to clarify each of your points.

It is a good idea to include your personal experiences to make your speech more interesting and memorable.

Another important thing to be kept in mind is the use of transition. The purpose of adding transition words is to improve the overall flow of the information and help the reader to understand the speech structure. Words like next, then, after, before, at that moment, etc. are the most commonly used transition words to make the whole writing less choppy and more interesting.

The conclusion should restate and summarize all the main points of the speech. Because the audience will most likely remember what they have heard last. Beautifully wrap up the whole speech and give something for the audience to think about.

For an extra element, close your speech by restating the introduction statement so it feels like a complete package.

A good approach to conclude your speech is to introduce a call to action. Encourage your audience to participate in the solution to the problem that you are discussing. Give your audience some direction on how they can participate.

Practice and more practice is key to a great speech so it is important that you read your speech and listen to yourself. When writing, take care of the required length also.

Speech Topics - Engaging Topics to Choose From

You feel relief when your teacher says you are free to choose your speech topic. Feel free to write about anything you want. The problem is students still feel stuck in choosing an effective speech topic. If you are one of them, here is a list of the best speech ideas to help you get through the process.

• What role do cats play in human’s lives
• How to improve communication disorders
• World’s fastest-growing country
• Today’s world pollution rate
• How to improve interpersonal skills
• Are paper books better than e-books
• Should the death penalty be abolished
• Should prisoners be allowed to vote
• Should voting be made compulsory
• Is it better to live together before marriage

These are some of the interesting topics that you can consider. However, if you are still not sure about the topic of your speech, you can explore our article on  informative speech topics  and pick any of your choices.

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Speech Example

Stressing over on how to write a good speech? Speech examples are sure to be your best friend for effective speech writing and its effortless delivery.

Here is a sample speech example to help you get through your own speech writing process. Explore this example and get the answer on how to give a good speech.

Get Professional Help for Your Speech

If you are good at public speaking but lack writing skills or you do not have enough time to follow the mentioned points and write a speech, don't worry.

You can always contact us at 5StarEssays.com.

We have a highly qualified and amazing team of expert writers who can help you if you want to buy speeches online with high-quality content.

Contact our " write my essay " service with your requirements. Our essay writer will provide you with quality material that your audience will remember for a long time.

Frequently Asked Questions

What is the best introduction for a speech.

The best way to open a speech’s introduction is, to begin with, a story. Tell an inspiring story to your audience and connect it with your personal narrative.

What is the first step of speech writing?

The first step of writing a speech is to choose a topic. Choosing a good topic is important to have an engaging and great speech.

What are the five steps in speech writing?

Here are the five steps involved in writing a speech.

• Choose a topic.
• Investigate your audience.
• Built an outline.
• Rehearse the speech.
• Revise and finalize.

What are the types of speech delivery?

Here are the types of speech delivery.

• Extemporaneous

What are the two P’s required for good speech delivery?

The two P’s required for proper speech delivery are Preparation and Practice.

Cordon. is a published author and writing specialist. He has worked in the publishing industry for many years, providing writing services and digital content. His own writing career began with a focus on literature and linguistics, which he continues to pursue. Cordon is an engaging and professional individual, always looking to help others achieve their goals.

Was This Blog Helpful?

Keep reading.

• Informative Speech Topics - Interesting Ideas By Experts

• Commemorative Speech: Guide to Craft an Engaging Speech

• Persuasive Speech Topics - 150+ Topics for Students

• 50+ Demonstration Speech Ideas for Your Next Great Speech

• Impromptu Speech Topics - 150+ Interesting Ideas

• Debate Topics (2024) - Top 200+ Compelling Topics

• 100+ Motivational Speech Topics for an Inspirational Speech

• Extemporaneous Speech - How to Write One Successfully?

• Graduation Speech - Write Your Best Graduation Speech

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