business plan for chicken layers

Layer Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Poultry » Poultry Business Plan

Are you about starting a layer farming business? If YES, here’s a complete sample layer farming business plan template & feasibility report you can use for FREE to raise money .

Okay, so we have considered all the requirements for starting a layer farming business. We also took it further by analyzing and drafting a sample layer farming marketing plan template backed up by actionable guerrilla marketing ideas for layer farms. So let’s proceed to the business planning section.

There are loads of business opportunities in the poultry industry and layer farming is one of them. Layers are chickens that are specifically raised for the purpose of laying eggs – commercial egg production.

Suggested for You

• Poultry Farming Business Plan [Sample Template]
• Free Range Chicken Farm Business Plan [Sample Template]
• Broiler Farming Business Plan [Sample Template]
• Oyster Farming Business Plan [Sample Template]
• Indoor Shrimp Farming Business Plan [Sample Template]

Layer poultry farming means raising egg laying poultry birds for the purpose of commercial egg production. Layer chickens are a special species of hen which need to be raised from when they are one day old. They start laying eggs commercially from 18-19 weeks of age.

Layer poultry farming is a profitable business that has evolved from small scale into a global industry in most countries where it is carried out.

Countries like Nigeria , United Kingdom, Brazil, Greece, Philippines, China, Japan, Thailand, Caribbean countries and even South American Countries have been farming layer chicken on a large scale for a long time. united states isn’t far from the trade as there are lots of people who are making huge fortune from farming layer chicken alone.

It is important to state that starting a layer poultry farming business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture. An aspiring entrepreneur can either choose to start a layer poultry farm on a small scale or on a large scale depending on their financial status.

Below is a sample layer poultry farming business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Layer Farming Business Plan Template

1. industry overview.

The agricultural industry of which poultry farming and egg production is a subset of is no doubt among the leading industry in most countries of the world; it is the industry that produces chicken and eggs for the populace.

Because of the significant role the agriculture sector plays, the government of most countries ensures that they go all the way to subsidize seedlings, fertilizers, farm implements and machinery for farmers and also encourage entrepreneurs to go into commercial farming (poultry farming inclusive).

Hens, various birds, quails, guinea fowls, ducks et al are all birds that can be comfortably reared in a poultry. Chicken and birds are widely consumed in all parts of the world hence there is a large market for poultry farmers. If you are looking towards starting a livestock breeding business, then one of your options is to settle for poultry farming. Poultry farming is a highly thriving and profitable business venture.

Asides from the fact that people consume birds and chicken, supply of eggs is also a major source of revenue generation for poultry farmers. Players in the poultry farming and egg production industry basically raise chicken for meat and egg production. The eggs produced may be sold for use as table eggs or hatching eggs.

The Poultry Farm and Egg Production Company Industry that layer poultry farming business is a part of is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 30,000 licensed and registered poultry farm and egg production companies directly responsible for employing about 280,800 employees and indirectly responsible for employing roughly 1,339,900 people.

The industry rakes in a whooping sum of $10 billion annually with an annual growth rate projected at 6.1 percent. It is important to state that establishments with a lion share of the available market in this industry are Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms.

Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a commercial level; they export chicken and eggs to other countries of the world. It is on record that Americans consume more chicken than anyone else in the world.

So also, in 2015, almost 9 billion layer chickens, weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken product was marketed and measured on a ready-to-cook basis. If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a layer poultry farm and egg production business.

One thing is certain about starting layer poultry farming and egg production business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your eggs and chickens because there are always food processing companies and consumers out there who are ready to buy from you.

2. Executive Summary

Grace Milton® Poultry Farms, LLC is a world – class poultry farm company with strong bias for rearing layer chickens. Our poultry farm will be based in the outskirt of Houston, Texas – United States. We have done a detailed market research and feasibility studies and we were able to secure hundred hectares of land to start our layer poultry farm and egg production business.

Our layer poultry farm is going to be a standard commercial poultry farm, so will be involved in raising layers for egg production on a commercial level; we will export live layers – chickens and eggs, to other countries of the world. We are in the commercial layer poultry farming and egg production line of business because we want to leverage on the vast opportunities available in the agriculture industry to contribute our quota in growing the U.S. economy.

Grace Milton® Poultry Farms, LLC is well positioned to become one of the leading commercial layer poultry farms in the United States of America, which is why we have been able to source for the best hands and machines to run the company.

We have put processes and strategies in place that will help us employ best practices when it comes to commercial poultry farms and egg production as required by the regulating bodies in the United States of America. At Grace Milton® Poultry Farms, LLC, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living.

Grace Milton® Poultry Farms, LLC is a private registered commercial layer poultry farm and egg production company that is owned by Mrs. Grace Milton and her immediate family members. The layer poultry farm will be fully and singlehandedly financed by the owner – Mrs. Grace and her immediate family members at least for a period of time.

Before starting Grace Milton® Poultry Farms, LLC, Mrs. Grace Milton has gathered robust experience working for some of the top brands in the poultry farms industry in the United States of America. She is of course well experienced and highly qualified to run this type of business.

3. Our Products and Services

Grace Milton® Poultry Farms, LLC is a standard commercial layer poultry farm and egg production company that is committed to raising chicken (layers) for both the United States’ market and the global market. We are in the commercial layer poultry farms and egg production line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives.

These are the areas we will concentrate on in our commercial layer poultry farms. If need arises we will definitely add more poultry produce to our list;

• Raising, processing and marketing chickens on a commercial level; we export chickens, processed chickens and eggs to other countries of the world
• Table eggs produced by battery chickens (white)
• Table eggs produced by battery chickens (brown)
• Hatching eggs
• Specialty eggs
• Table eggs produced by free-range chickens

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading commercial layer poultry farm and egg production brands not just in the United States of America but also on a global stage.
• Grace Milton® Poultry Farms, LLC is a world class and registered commercial layer poultry farm and egg production company that is committed to raising layers – chickens, and producing eggs for both the United States’ market and the global market. We want our chickens and eggs to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Grace Milton® Poultry Farms, LLC is a privately owned and managed commercial layer poultry farms and egg production business that intends starting small in Houston – Texas, but hope to grow big in order to compete favorably with leading commercial poultry farms and egg production companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operation.

At Grace Milton® Poultry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce and customers).

As a matter of fact, a profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

General Poultry Farm Manager

Human Resources and Admin Manager

Accountant/Cashier

• Sales and Marketing Executive
• Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervise other section managers
• Ensure compliance during project executions
• Providing advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the growth of chickens and other birds
• Responsible for overseeing the accounting, costing and sale of poultry farm produce
• Represent the organization’s interest at various stakeholders’ meetings
• Ensures that layer poultry farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting for one or more properties
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Grace Milton® Poultry Farms, LLC
• Serves as internal auditor for Grace Milton® Poultry Farms, LLC.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customers
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects
• Write winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for increasing sales
• Create new markets cum businesses for the organization
• Empower and motivate the sales team to meet and surpass agreed targets

Field Workers/Contract Staff

• Responsible for daily collection of eggs
• Responsible for feeding chickens and other birds as instructed by the supervisor
• Responsible for cleaning poultry and the entire environment
• Change the water for the birds as instructed by the supervisor on a regular basis
• Handles poultry farm implements and machines (hatchery) as instructed by the section manager/supervisor
• Assist in handling the chicken and other birds et al
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the poultry farm and back to the designated store room
• Handles any other duties as assigned by the line manager

Front Desk/Customer’s Service Officer

• Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Grace Milton® Poultry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard commercial layer poultry farm and egg production company that will favorably compete with leading commercial layer poultry farms and egg production companies like Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms in the United States of America and in other parts of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured commercial layer poultry farm and egg production company that can favorably compete in the highly competitive commercial poultry farms and egg production industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Grace Milton® Poultry Farms, LLC. Here is a summary of the result of the SWOT analysis that was conducted on behalf of Grace Milton® Poultry Farms, LLC;

Our strength as a commercial layer poultry farm and egg production company is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of live layers (chickens) and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Houston – Texas on our payroll.

Our weakness could be that we are a new commercial poultry farm and egg production company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us as a standard commercial layer poultry farm and egg production company cannot be quantified. We know that there are loads of households and businesses such as grocery stores, hotels and fast food restaurants that can’t do without a daily supply of live chicken and eggs. We are well positioned to take advantage of this opportunity.

Some of the threats and challenges that we are likely going to face when we start our commercial layer poultry farm and egg production company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a commercial farm that engage in the rearing of chickens and other birds) within same location.

There is hardly anything you can do as regards these threats and challenges other than to be optimistic that things will continue to work for your good.

7. MARKET ANALYSIS

• Market Trends

The Poultry and Chicken Egg Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein. No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed eggs have rapidly improved revenue growth for the industry.

In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare. As a matter of fact, one of the new trends is that with the recent advancement in technology, poultry farmers can now comfortably predict and produce large quantities of chickens/birds and eggs per time.

8. Our Target Market

Indeed, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefits from the business value chain of the poultry farming and egg production industry is all encompassing; it is far–reaching.

Every household consumes produce from commercial poultry farms be it chicken or egg. So also, almost all hotels and fast restaurants sell meals made from chicken and eggs. In essence a commercial poultry farmer cum layer farmer should be able to sell his or her chickens and eggs to as many people as possible.

In view of that, we have positioned our business to attract consumers of chicken and eggs not just in the United States of America alone but in other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business. Below is a list of the people and business that we will market our live chickens and eggs to;

• Individuals
• Restaurants
• Fast food eateries
• Grocery stores
• Agriculture merchants

Our competitive advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.

Statistics has it that there are 2.2 million farms in the United States of America, covering an area of 922 million acres. These goes to show that there are an appreciable number of farmers in the United States of America but that does not mean that there is stiff competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production. This is because part of the success of any nation is her ability to cultivate her own food and also export food to other nations of the world.

Grace Milton® Poultry Farms, LLC is fully aware that there are competitions when it comes to selling live layers and eggs all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable layer poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationship with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feed, medications, buyers of live chickens and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise layers and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Houston – Texas in our payroll.

Lastly, all our employees will be well taken care of and their welfare package will be among the best within our category (startups commercial poultry farms and egg production companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Grace Milton® Poultry Farms, LLC is in the poultry farms and egg production line of business for the purpose of maximizing profit hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Grace Milton® Poultry Farms, LLC;

10. Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a commercial layer poultry farm and egg production business depends on the size of the poultry farm, the types of birds available in the poultry and of course the size of their marketing network.

We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the first year of operation, and build the business from survival to sustainability within the shortest period of time.

We have been able to critically examine the layer poultry farms and egg production business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $600,000
• Third Fiscal Year-: $900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some commercial poultry farms and egg production companies hardly make good profits is their inability to sell off their live chickens and eggs as at when due.

Our sales and marketing team will be recruited based on their vast experience in the poultry farming and egg production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Grace Milton® Poultry Farms, LLC.

Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and businesses that rely on a daily supply of live chicken and eggs. In summary, Grace Milton® Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;

• Introduce our business by sending introductory letters alongside our brochure to stakeholders in the agriculture industry, grocery stores, households, hotels and restaurants and agriculture produce merchants’ et al.
• Advertise our business in agriculture and food related magazines and websites
• List our commercial layer poultry farms and egg production business on yellow pages ads
• Attend related agriculture and food expos, seminars and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (conventional and non – conventional) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial layer poultry farm and chicken egg production business. Below are the platforms we will leverage on to boost our commercial layer poultry farm brand and to promote and advertise our business;

• Place adverts on community based newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Houston – Texas
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and grocery stores by calling them up and informing them of Grace Milton® Poultry Farms, LLC and the poultry produce we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

If you want to get the right pricing for your live layer chicken and egg, then you should ensure that you choose a good location for your commercial layer poultry farm and chicken egg production business, choose a good breed of layers that will guarantee bountiful harvest (eggs), cut the cost of running your poultry farm to the barest minimum.

Of course, you should try as much as possible to attract buyers to your poultry farm as against taking your eggs and chickens to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers is to sell at competitive prices, hence we will do all we can to ensure that the prices of our eggs and layers – chickens are going to be what other commercial layer poultry farmers would look towards beating.

One thing is certain; the nature of commercial layer poultry farming and egg production business makes it possible for layer poultry farmers to place prices for their eggs and live chickens based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into a loss.

• Payment Options

The payment policy adopted by Grace Milton® Poultry Farms, LLC is all inclusive because we are aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that Grace Milton® Poultry Farms, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payments for our live chicken and eggs purchase without any stress on their part. Our bank account numbers will be made available on our website to clients who may want to deposit cash or make online transfer for our chickens and eggs.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a commercial poultry farm , there are some key factors that should serve as a guide. The different types of birds to be raised in a commercial poultry farm determine the total cost of setting up the business.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a commercial layer poultry farm and egg production business, it might differ in other countries due to the value of their money.

Below are some of the basic areas we will spend our start-up capital in setting up our commercial layer poultry farm and egg production business;

• The total fee for incorporating the business (commercial layer poultry farm) in United States of America – $750.
• The amount needed to acquire/lease a farm land – $50,000
• The amount required for preparing the farm land (poultry fencing et al) – $30,000
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Grace Milton® Poultry Farms, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580
• The total cost for hiring business consultant – $2,500
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) at a total premium of – $9,400
• The amount required for the purchase of the first set of layer chickens – $10,000
• The cost for acquiring the required working tools and equipment/machines/hatchery et al – $50,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost of launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard commercial layer poultry farm and chicken egg production business in the United States of America.

Generating Funds/Startup Capital for Grace Milton® Poultry Farms, LLC

No matter how fantastic your business idea is, if you do not have the required money to finance the business, the business might not become a reality.

Finance is a very important factor when it comes to starting a business such as commercial layer poultry farm and egg production business. No doubt raising startup capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Grace Milton® Poultry Farms, LLC is a family business that is solely owned and financed by Grace Milton and her immediate family members. They do not intend to welcome any external business partners, which is why she has decided to restrict the sourcing of the startup capital to 3 major sources. These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B:  We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be long before the business closes shop.

One of our major goals of starting Grace Milton® Poultry Farms, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers is to retail our live layer – chickens and eggs a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Grace Milton® Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if this is put in place, we will be able to successfully hire and retain the best hands we can get in the industry, and they will be more committed to helping us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land and building of standard poultry (cages): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Application for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging, Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed hatcheries, creates, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – key players in the industry: In Progress

Starting Poultry Egg Farming Business Plan (PDF)

The poultry egg farming business offers a compelling blend of financial stability, scalability, and sustainability that makes it a noteworthy pursuit. The allure of layers chicken farming business lies in its ability to provide a consistent stream of income. With layers chickens laying eggs prolifically throughout the year, the financial predictability this venture offers is unparalleled. But beyond that, the profitability margins in this business are good, making it not just a sustainable endeavor but a highly lucrative one. The demand for eggs has soared to unprecedented heights, making the layers chicken farming business an exceptionally attractive venture to explore. Eggs, a dietary staple for countless households worldwide, enjoy enduring popularity due to their nutritional value and versatile culinary applications. As the global population continues to grow and dietary preferences evolve towards healthier and protein-rich options, the demand for high-quality, locally-sourced eggs has surged. This robust and consistent demand ensures a ready market for layers chicken farmers, underlining the profitability and sustainability of this business in meeting the ever-increasing appetite for eggs.

It is important that you understand how to manage the layers egg production business well so as to be profitable. Each business has principles that need to be followed in order for it to be successful. You need to have sufficient knowledge about how to efficiently take care of the layer chickens as well as good business management skills plus a good poultry egg farming business plan. This article will outline how to start the layers egg production business, and the poultry egg farming business plan – PDF, Word and Excel.

This article and business plan is about  poultry egg farming (egg production).  We also have articles and business plans for

Broiler Poultry Farming Business

Free Range Chicken Farming Business

Click the links above to go to the articles and business plans. 

Market Research

Before starting a layers chicken farming business, conducting thorough market research is an essential step that can greatly influence your success. Understanding the market dynamics, consumer demand, and competition in the poultry industry is crucial for making informed decisions and positioning your business for growth. Part of conducting comprehensive market research for your layers chicken farming business is gaining a deep understanding of the pricing dynamics within your target market. This involves not only knowing the prevailing market prices for eggs but also identifying potential customers, their ordering frequency, and the quantities they typically purchase. Identify your target market for layers chicken eggs. Are you planning to sell directly to consumers, local businesses, or wholesale to larger distributors? Determine the demographics, preferences, and purchasing behaviors of your potential customers.  Also determine the pricing strategy for your layers chicken eggs. Calculate your production costs, including feed, labor, and overhead expenses, to set competitive yet profitable prices. Consider pricing models that align with market demand and your business objectives, such as premium, value, or volume pricing.

Analyze the competitive landscape in your area. Who are your competitors, and what is their market share? What sets your layers chicken farming business apart from others? Investigate their pricing strategies, product quality, and customer satisfaction levels. This information can guide you in developing a competitive advantage and differentiating your business in the market. Examine the supply chain involved in the layers chicken farming industry, from sourcing chickens and feed to egg distribution. Identify potential suppliers and establish relationships with reliable partners. Understanding the supply chain can help you optimize your operations and ensure a steady flow of resources.

Land For Poultry Egg Production Business

When starting a poultry egg farm you need the right amount of land and proper housing for your birds. The size of your project will determine the size of the land you will need. You also have to consider transport networks – your layers farm should be easily accessible as you will regularly have to transport eggs to the market and deliver stock feeds to the poultry farm. Other factors to consider include labor costs – you should locate your farm where cheap labour is available so as to cut operational costs thus increasing profitability of the poultry egg farming business. The location should be secure and have reliable water supply as the layers chickens require water daily. An egg farm business should be located close to the target market as eggs will need to be regularly transported to the market. You should not  locate the poultry egg farming project close to rivers or streams as this may result in the pollution of water by chicken drops during rainfall periods.

Layers Deep Litter System Vs Battery Cage System

There are 2 main housing systems that are used for layers. These are the deep litter system and the battery cage system. The deep litter system is whereby the layer chickens stay on a cemented floor of the layer house. It’s called deep litter because you will have to spread litter/bedding on the floor to provide comfort for the layers chickens. The bedding is usually in the form of wood shavings and saw dusts. In the deep litter system, the feeders & drinkers will be placed on the floor or hanged at a level where the layers chickens can reach. The battery cage system is a way of raising layers chickens in cages. This is the most popular way of carrying out commercial egg laying business. One of the main advantages of the battery cage system is that it uses less space as compared to the deep litter system. Thus you can rear a large number of layers birds per unit area as compared to the deep litter system. The battery cage system also reduces feed wastage (in deep litter system birds can move around and spill feed), ensures easy stock take, makes it easier to identify layer birds which are not producing eggs, and reduces cannibalism and egg eating.

Management of the layers birds is easier in the cage system. Battery cages are usually equipped with nipple drinkers that supply water to the chickens automatically, which is convenient. Layers cage system requires less labour as compared to deep litter system, thus increasing profitability of the egg production business. Diseases spread faster in the deep litter system as compared to the layers cages system – this is because the layers cage system limits the movement of birds, and the layer birds do not come into contact with their droppings. The disadvantage of battery cage system in poultry egg farming business include : its capital intensive as the cages are expensive, the layers chickens can easily suffer from leg problems, cage fatigue, and increased deposition of fat in the body. The housing system that you use should be clearly stated in your layers poultry egg production business plan.

Layers Chickens Housing

You should provide good housing for the layers chickens so as to have a profitable egg production business. When you are planning to construct a layers egg chicken house, you have to select a site which is well-drained with plenty of natural air movement. Layers chickens cannot adjust well to temperature extremes, so it is very essential that the layers hens be housed, cared and provided with an environment that will enable them to produce eggs efficiently. The design and size of the layers chicken house is determined by the number of layers chickens being kept, the cost and the climatic condition of the area. It is essential to house layers chickens of the same age together. This is to prevent potential problems like high risk of continuous infection. It also allows the farmer to administer the right feeds and follow the right method of lighting for the layers chickens. Your housing for the layers chickens can be barns, layer cages, chicken runs, hutches or chicken coops. The housing should provide adequate space for the layers chickens, should have a good ventilation system, should protect the layers chickens from extreme weather conditions and predators. Light stimulates egg production in layers, so the housing should have access to sunlight or artificial lighting. Costs of constructing the housing should be included in the poultry egg production business plan.

Equipment for Layers Egg Production Business

The equipment you need will be determined by the kind of system you choose to use, whether it is deep litter system or a cage system. The required equipment include feeders, drinkers, lighting system, chicken layer nests and waste disposal system. If you choose the cage system, make sure that you invest in layer cages that already have laying nests, feeders, and drinkers. For drinking, the nipple drinkers are worth the investment for the chicken cage. You can also consider using tanks, water regulators and pipes together with the drinking nipples for a complete drinking system. You should also choose the right chicken feeder trough to save on chicken feed – some chicken feeders have bad design which leads to wastage of feed.

The other equipment that may be required includes sprinklers, a moisture meter, vaccinator and eggs transportation trays to name a few. You should also invest in manure cleaning equipment especially if you keep the chickens in barns or chicken runs. Wet chicken manure leads to a high concentration of ammonia, which is bad for your hens’ respiratory system and eyes. As such, ensure that you regularly clean the barn or wherever you decide to keep the layers chickens. Take note that organic manure is great for your garden and some people sell it to crop growers. If you use a battery cage or chicken cage, you can save yourself space and the chickens can be separated from the manure. The layer farming business plan should take into account the costs of purchasing the equipment.

Point of Lay Chickens vs Layer Chicks

When investing in a poultry egg production business, you will have to make a choice between starting with day old layer chicks or point of lay birds. Point of layer chickens are young layers hens that are about to start laying eggs – they start to lay eggs at about 19 weeks of age. You can purchase day old layer chicks and feed them until they are 19 weeks old then they will start laying eggs – this means that you will have to wait for about 5 months before getting any revenue. So it may be best to invest in point of lay chickens since they are ready to start laying eggs – thus your layers egg production business can immediately start generating revenue with no waiting time. Take note of the risks when purchasing point of lay chickens. Make sure that the chickens are of high quality because you may end up spending too much money on layers with low egg production numbers. Some of the ways you can tell if point of lay chickens are of good quality is by observing the birds. Healthy birds are lively, with no forms of injuries and they respond well to feeding.

Whatever you decide to start with make sure that you buy your day old chicks or point of lay chickens from a reliable accredited hatchery where the parent stock is well managed. Layers chickens from different hatcheries vary significantly in terms of their quality and it will determine the success of your poultry egg farming business. If you buy point of lay chickens which are not well vaccinated, the layer chickens will have a low rate of egg production and a very high mortality rate. This will obviously lead to a financial loss for your layers chicken farming business.

When deciding whether to buy day old chicks or chicken layer eggs consider your level of experience raising chickens in addition to your available resources. If you have the capital as well as some experience raising day old chicks you can start rearing day old chicks. However, if your resources are limited you may want to consider starting with point of lay chickens. Make sure that you consider the vaccination history and age of the point of lay chickens. Many breeders will claim that the chickens have been vaccinated but that may not be the case. So, you must avoid buying point of lay chickens or even day old chicks from unreliable hatcheries. The costs of purchasing the point of lay birds or layers chicks should be included in the layers egg production business plan.

Layers Feeds

When it comes to feeding your layer chickens consider using a complete feed from a recognized feed store. Complete feeds provide your birds with a nutritionally balanced diet. In addition to the feed you provide your chickens, you can also supplement the layer chickens with scratch grains, table scraps and clippings. Scratch grains are low in protein and high in energy and fiber, but this is based on the grains you use. When you feed your layer chickens with scratch grains together with complete feeds, it helps dilute the nutrition levels in the carefully formulated diets. You can also feed your layer chickens table scraps such as peelings, stale bread, and leafy vegetables. Just make sure that the scraps are not rotten to prevent botulism. You can add clippings such as pasture or tender plants. Feeding your layer chickens well will give you higher laying rates, better persistency and a longer production cycle, thus increasing the profitability of your egg production business.

To produce a high number of eggs, the layer chickens must get adequate feed. Hens need plenty of calcium in their diets to lay eggs with hard, strong shells. The feed for layers chickens is called Layers Mash. The mash is specially formulated to provide all the nutrients they need in the correct quantities. Feed must be available in the trough at all times, as well as cool, fresh water in the bottles. On average, each laying hen requires 100g-120g of feed every day. The aim of the egg producer is to convert a given amount of feed into as many eggs as possible. It is very important to give the layers the right feeds, and the right quantities, so that they grow well and have a high egg production rate. The poultry egg farming business plan should take into account the costs of the layers feeds. 

Business Model

There are two primary options for starting the layers egg farming business: one can either begin with day-old chicks or opt for point-of-lay chickens. The key cost components of this business revolve around acquiring the chicks or point-of-lay chickens and providing them with feed. For day-old chicks, an essential aspect of the operation is raising them to maturity, typically up to 21 weeks of age when they start laying eggs. In contrast, point-of-lay chickens are already at the egg-laying stage upon acquisition, requiring you to provide them with food and water, after which they will consistently lay eggs. The revenue generated from selling these eggs significantly surpasses the input costs and operational expenses, leading to a healthy profit margin. What sets this business model apart is the consistent egg production throughout the year, ensuring a steady stream of income. The layers chickens can continue laying eggs for a period of up to 18 months. After this period, you have the opportunity to sell them, generating additional revenue. To maintain the sustainability of your layers chicken farming business, it’s necessary to replace the flock with a new batch of chicks or point-of-lay chickens. This cyclical process allows you to rejuvenate your flock, ensuring continuous egg production and income generation.

Whether you choose day-old chicks or point-of-lay chickens as your starting point, the layers’ ability to lay eggs consistently becomes the cornerstone of profitability in this business. This steady egg production provides a reliable source of income, offering financial stability for the layers chicken farming venture. By carefully managing the inputs, primarily feed and water, and maintaining the health and well-being of your chickens, you can maximize the production of high-quality eggs, ultimately contributing to the long-term success and sustainability of your layers chicken farming business.

Management and Labour

The number of farm workers you need will depend on the size of your poultry egg production project and your layer hosing system. Battery cage system requires less labour as compared to the deep litter system. If you are operating a small poultry egg farming business e.g. 100 birds, you and your family may be enough to take care of the birds. However if you are keeping 2000 chickens for egg production, then you will need full time employees to manage the poultry farm.  There is need for good technical knowledge of poultry egg production techniques for success in the business, and good management skills. The salaries and wages of your employees should be included in your poultry egg production business plan.

The amount of capital required for the poultry egg production business depends on the scale of the project. You can get a loan from the bank, or funding from investors, to use as capital to start your poultry egg farming business. If you plan to raise capital from investors and a loan from the bank, you need a good poultry egg farming business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your business overtime. Egg production business is very profitable. If you reinvest the profits you get, you can quickly grow.

Marketing Plan

Layers are mainly reared for egg production. There are also possibilities of selling them as off-layers for meat. They can also be sold as layers to other farmers. That is why some of the core customer segments are consumers in general, traders, retailers, and farmers. Marketing of layers must be targeted to the intended prospects. Some of the most strategic targets are bulk clients. Examples are supermarkets, shops, hotels, and restaurants. Marketing to them can entail approaching them with a proposal to become their supplier. Another strategy is to participate at local farmers’ markets. The thrust is to capture customers who purchase in bulk, regularly. If that is achieved it will minimize marketing and logistical costs as well. The heart of the marketing plan must be centered on digital marketing. This includes content marketing via a website, social media, online marketplaces, and email marketing, amongst others. There are countless marketing opportunities on online platforms.  This means you should have professionally designed and detailed e-fliers that you use on social media. Effective marketing of layers must skirt middlemen in order to deal directly with paying customers.

Market for Poultry Eggs

The demand for eggs is very high. Over 82 million tonnes of eggs is consumed globally annually. That’s a lot! Eggs are considered an alternative cheap source of proteins. Almost every household consumes boiled/fried eggs. Increasing protein consumption and rising incomes drive consumption of eggs.   Around the world, consumption of eggs is on the increase. This increase is particularly notable in developing countries where changing diets have people consuming a greater number of calories from protein sources like poultry meat and eggs. You can supply your eggs to individual households, supermarkets / grocery shops, wholesalers, schools, restaurants, companies, organizations, events etc.

Advantages of Layers Egg Farming Business

Starting a layers chicken farming business offers numerous advantages that make it an attractive venture for entrepreneurs and farmers alike. One of the most significant benefits is the assurance of a steady and consistent income. Layers chickens are prolific egg producers, capable of laying eggs throughout the year, providing a reliable source of revenue that allows for effective financial planning. This consistency in egg production ensures that the business remains profitable even during economic downturns, providing a sense of financial security.

Moreover, the layers chicken farming business boasts good profit margins. Eggs are a staple food item with a consistent demand in both urban and rural markets. When managed efficiently, this business can yield substantial profits. Controlling production costs and optimizing operational processes are key to enhancing profitability. The affordability of starting a layers chicken farm is another advantage, making it accessible to a wide range of individuals and entrepreneurs.

Furthermore, layers chicken farming offers scalability, allowing you to tailor the business to your specific goals and resources. Whether you’re starting on a small scale for personal consumption or aiming for large-scale commercial production, the flexibility of this business ensures that you can expand or contract as needed. Additionally, it presents an opportunity for skill development, as running a layers chicken farming business provides valuable experience in animal husbandry, business management, and marketing. Overall, the layers chicken farming business is an enticing prospect for those seeking a sustainable and profitable agricultural endeavor.

Why You Need a Layers Chicken Farming Business Plan

A well-structured business plan for a layers egg production business is instrumental in helping you understand its profitability. It serves as a financial compass, providing insights into revenue projections, operational costs, and overall financial viability. By meticulously outlining factors such as egg production rates, feed expenses, labor costs, and market prices, a business plan allows you to assess the potential profitability of your venture. Furthermore, it helps you identify critical factors that can affect profitability. Armed with this knowledge, you can proactively strategize to maximize profitability, mitigate risks, and make informed decisions to ensure the long-term success of your layers egg production business. A business plan is a financial roadmap, outlining your startup costs, operational expenses, revenue projections, and potential profitability. Having a clear financial roadmap helps you secure funding, make informed financial decisions, and mitigate financial risks. If you need financial support to start or expand your layers chicken farming business, a well-structured business plan is essential for attracting investors, lenders, or potential partners. It demonstrates your commitment, professionalism, and the potential for a return on investment.

Your business plan outlines the day-to-day operations of your layers chicken farm, detailing how you will manage tasks such as feeding, housing, and disease control. Having these operational procedures documented promotes efficiency and helps you troubleshoot potential challenges. Furthermore, a business plan encourages you to identify potential risks and challenges that may arise during the course of your layers chicken farming business. By acknowledging these risks upfront, you can develop strategies to mitigate them, enhancing your ability to adapt to unexpected situations.

Pre-Written Poultry Egg Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the poultry egg farming business, we encourage you to purchase our well-researched and comprehensive business plan. We introduced the business plans after discovering that many were venturing into the poultry egg production business without enough knowledge and understanding of how to run the business, how to keep the layers, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global business plan will make it easier for you to launch and run your layers egg production business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the poultry egg farming business.

Uses of the Poultry Egg Farming Business Plan (PDF, Word And Excel)

The Chicken egg production business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your egg production business
• As a project/business proposal
• Assessing profitability of the poultry egg farming business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Poultry Layers Egg Production Business Plan (PDF, Word And Excel)

The business plan include, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Risk Analysis
• SWOT & PEST Analysis
• Industry Analysis
• Market Analysis
• Operational Requirements (Including technical aspects of how to keep and rear the layers, feed requirements etc)
• Operational Strategy
• Why some people in poultry egg farming business fail, so that you can avoid their mistakes
• Ways to raise capital to start your poultry egg production business

The Pre-written Layers Egg Farming Business Plan package consist of 4 files:

• Poultry Egg Farming Business Plan – PDF file (Comprehensive Version – 71 Pages)
• Poultry Egg Farming Business Plan – Editable Word File (Comprehensive Version – 71 Pages)
• Poultry Egg Farming Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 38 pages)
• Poultry Egg Farming Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of layers, selling price of  the eggs etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Poultry Egg Production Business Plan (PDF)

Testimonial 8

Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Testimonial 2

Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 6

I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Testimonial 7

I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Get the Poultry Egg Farming Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your poultry egg farming business! Check out our collection of business plans  , and more business ideas .

Related Posts

Money Making Agriculture Business Ideas

Guide On Livestock Farming Business Plan

Starting A Petrol Station Business Plan (PDF)

Top 10 Profitable Business Ideas For Nurses

• Skip to primary navigation
• Skip to main content
• Skip to primary sidebar

The Big Book Project

Agribusiness Training & Startup Tools

Poultry Business Blueprint: How to Plan, Launch, and Grow a Profitable Poultry Farm

Last updated on November 15, 2021 by Temi Cole 1 Comment 🥇Download The eBook

I’m about to share with you my 15-point blueprint for writing a winning poultry farming business plan.

(Step-by-step.)

The best part?

You’re going to get linked to LOTS of business planning resources including real-life case studies within these steps.

Let’s take a look together…

• Step #1: Get ‘The Most Complete’ Poultry Farming Business Plan Template
• Step #2: Download “The Poultry Farm Business Plan Analysis Playbook”

Step #3: Download Poultry Plan It (eBook)

Step #4: download poultry project reporter 2.0 – insider’s guide, step #5: download sample poultry plan data, step #6: use business management templates (keep sheet).

• Step #7: Download Business Records for Poultry Keepers eBook (USDA Bulletin 1614)

Step #8: Subscribe To Poultry Project Reporter 2.0 (Fill-In-The-Gap PDF Builder) Software

Step #9: download zero debt: poultry farming business plan (2021) pdf ebook, step #10: download grow agribusiness faster classes, step #11: download poultry project hub pdf ebook, step #12: take the poultry farmer’s business quiz, step #13: download poultry project planning toolkit ebook v.1, step #14: download poultry business start-up: recommended digital tools of the trade, step #15: get a 1-to-1 poultry farming business planning review, step #1: get the best poultry farming business plan template.

A poultry farming business plan template is usually the no.1 request I get asked for as the author of The Big Book Project.

Emails like this are a good example:

Up until now, it’s been an obvious MISS as part of The Big Book Project…

…ready-made business planning consultancy for the beginner.

I always had it in mind to plug in the gap.

It’s in me to do.

With the experience of 10+ years serving start-up entrepreneurs with strategic business planning consultancy…there are countless benefits to offer here.

However, I didn’t want to rush.

I wanted the solution I delivered to ANSWER ALL QUESTIONS. And be handed over in a way that is:

• self-explanatory
• self-driven

…the more flexible, yet comprehensive the planning materials are – the easier they will be to use and act on.

( And business does come down to action at the last .)

The Ultimate Poultry Farming Business Planning Template

My first step was to construct what I consider to be the most complete poultry farming business plan template possible.

The kind of thing that covers both bases of:

• helping to provide clarity to your thoughts for rolling out a successful poultry business launch
• communicating an attractive proposal to potential stakeholders and investors

Pouring in over 50,000+ hours of strategic business consulting experience which spans:

• global best practice insights and technology
• corporate currency exchange
• project management
• financial advisor and stockbroker
• freelance business management advisor

…I decided upon the following outline template:

Executive Summary

What is the business?

Why is it needed?

How will it deliver?

What are the financial rewards of investment?

Industry Analysis

Industry snapshot

SWOT & PESTLE (situational) analysis

Competitive forces

Vision & Mission Statement

Key function

Aspect of life

Product type

Scope and audience

Principles & promise

Feel good and standards

Poultry farm slogan

Competitive Analysis

Products and services

Marketing and sales

Key strengths

Marketing Strategy

Physical evidence

Leadership team

Professional profile

Financial Plan

Profit and loss

Balance sheet

Labour budget

Key performance indicators (KPIs)

It’s 38-parts that together spell out every critical element of poultry business success.

You simply won’t find a more comprehensive effort to fully load a poultry farming business plan with ALL ESSENTIAL INGREDIENTS.

Want a breakdown of what each part really contains?

That’s EXACTLY what’s up next…

Step #2: Download The Poultry Farm Business Plan Analysis Playbook

As shared above, I’ve taken the time to draft what I am absolutely certain is THE market leading poultry farming business plan template – FULL STOP.

It’s got it all.

But what about the detail? And how should it be used?

Business planning analysis: the KEY to using my business plan template – like a PRO

Like so many business planning template solutions out there like bPlans, for example, they do a good job of setting a solid format, BUT…

…where they FALL SHORT is in giving you some real-life examples of how to APPLY the template .

In other words,

Most business planning tools out there don’t give you examples of how real poultry businesses measure up with the tool.

And because of this, those other planning tools leave you GUESSING what to do with it.

So you end up using it as a first-time pupil uses an exercise book:

Unskillfully and regrettably (“…don’t want to go back there again if I can help it…”).

When actually, what you NEED is a dynamic, “can’t put it down”, interactive ACTION plan – with bite.

…this is the reason I wrote this series of poultry farming business planning analyses.

Here’s what my business plan analysis will do for you…

To take all the guesswork and wandering out of planning your poultry business.

And to show you EXACTLY HOW a real-life poultry start-up success story marries up with my winning business planning formula…

…giving expert insight into how BEST to use the template to plan your own success.

The result?

(Way much better than just templates or homework…)

Step-by-step,   proven insights of what REALLY works and why in every step of writing your own poultry business plan.

= 1st rate consultancy & on-the-shoulder advice – at your own pace ( & at only a fraction of the price ).

You can access The Poultry Farming Business Plan Analysis Playbook here (Downloadable PDF version is available to paid subscribers )

So, why is an eBook the IDEAL partner to helping your write your poultry farming business plan?

(I’m glad you asked!)

Poultry Plan It: the blueprint to winning investment for your poultry business

Rather than present you with empty template boxes to fill out (which – let’s face it – offers zero value, both to you and potential investors)…

…instead,

My eBook called, Poultry Plan It – shows you EXACTLY how to:

• skillfully deliver and
• expertly pitch

…your poultry business plan to achieve 1 thing:

To Win Investment .

(Simple. My eBook “Poultry Plan It” shows you how to get investors to take your poultry business seriously .)

Does this eBook sound like what you need?

Try the first chapter called “ Poultry Plan It: Executive Summary ” right here .

Want to unlock the whole eBook as PDF download?

Become a paid subscriber and get “ Poultry Plan It ” by instant PDF download .

Have you ever wanted to see:

…how the financial PROs estimate future poultry investment returns?

…which poultry production models generate the most profit?

(I mean REALLY SEE?)

Then the Poultry Project Reporter 2.0: Insider’s Guide was written just for you.

Poultry Project Reporter 2.0 – Insider’s Guide: the ‘grain-by-grain’ financial analysis EVERY poultry business plan needs

I wrote the Poultry Project Reporter 2.0 – Insider’s Guide for two pressing reasons:

• …to plug in the gap of a general lack of ‘detailed, long hand’ financial poultry business calculations available online to help with planning profits.
• …a ‘case study based’ user guide for license holders of my proprietary software ‘Poultry Project Reporter’ – to find out ALL the inside hints and tips for producing rock solid financial projections.

Here’s a quick snippet of the level of breakdown I provide:

…literally, grain-by-grain, high precision detail.

BUT at the same time super simple to follow.

(With lots of visual content to really help you ‘get the picture’.)

Want to hear it from a reader?

This feedback email was sent by a start-up poultry farmer.

He emailed me within minutes of receiving a mailshot of a FREE chapter from the Insider’s Guide.

So what’s actually ‘ inside ‘ the Poultry Project Reporter 2.0 – Insider’s Guide?

A great question.

Here’s what you get:

Totally comprehensive and also a great handbook to accompany my proprietary software Poultry Project Reporter 2.0 .

Want to grab a copy of the PPR 2.0: Insider’s Guide?

Become a paid subscriber today and instantly get the inside track on financial planning for your poultry farm business.

Have a read of this:

…and there are many more requests like this in my inbox.

It seems when it comes to business planning help, poultry farmers and professionals alike are interested in scanning sample data too.

( Not just templates )

Sample papers: a GREAT way for self-assessing if your business plan is up to scratch

If you ask me, examples are without doubt the BEST way to learn.

Whenever I’m looking to work out a business model I always look for working models that already exist.

Never contrived or manufactured formulas.

As an adult, I don’t like to be spoon-fed. I learn best when I’m left a little room to figure things out myself.

Let’s take it back to class…

…why are past exam papers and examiner notes such a popular revision method?

SELF-ASSESSMENT.

(i.e. finding out for yourself how you measure up against standard.)

My preferred method of advanced learning.

And I don’t think I am alone in this.

This is exactly why I put together these sample poultry farming data plans – both layer and broiler models.

I left out any country bias, so these are a universal fit to any and every economy.

What do the samples contain?

There are 2 typical planning problems that these plans are designed to solve:

• Input and output VARIABLES,
• related to the SCALE and MODEL of your farm.

In other words, these samples are shortcuts or crib notes for literally telling you if your planning progress is:

• en-route for success, or;
• taking a wrong turn .

I’ve arranged the samples according to the following attributes :

Broiler farming rearing models

• All-In-All-Out

Layer farming rearing models

Input/Output variable

• Feed consumption
• Production (meat or eggs)
• Broiler by product

These lists above are like ingredients to prescribed recipes.

Or, elements of an equation for solving a problem.

Mix them together in the right order and you answer critical questions within your poultry farm business plan.

Want an example?

The sample plans above will answer questions like,

“How much manure will a 2,000 bird broiler farm produce annually over 6 years, using the 4+1 rearing method?” Or, “How many eggs will a 5,000 layer farm produce annually over 6 years, using the 1+2 rearing method?”

Simply pull the relevant data set and immediately land your finger on the answer.

A convenient ‘plug-in’ to EVERY poultry farming business plan

Would you like a free sample?

Click on this link for a free egg production dataset for a 500-bird layer farm using 1+3 rearing system .

Now, are you ready for EVERYTHING?

Become a paid subscriber to gain instant access to ALL current sample plans PLUS future updates.

Another short falling of traditional business planning templates is that they are  start-up focused .

It makes the value gained from them short-lived.

Think of it this way…

When you’ve finally launched your business, that’s just the beginning and not the end.

At the very least, you should have another 6 years on top of actually running your business.

If your templates are ONLY valid for start-up,

Then what do you use to keep your ongoing plans in order ?

Crush investment risk with my business management templates

Arguably, running the business is a far more risky phase of investment – most of all because now you have made a material commitment.

Therefore, you carry the potential of loss.

And business management also just happens to be the most challenging discipline to hold.

Because you’ve got SO MUCH going on all at the same time.

And staying organised becomes more and more difficult with every day that goes by.

CHAOS costs …

• you lose foresight, you lose track of progress and ultimately you lose money.

ORGANISATION profits …

you gain vision, you gain awareness and ultimately make money.

Business Management Templates

These templates are designed to help you stay on top.

What’s included?

Download the ‘Keep Sheet’ for future reference.

Want to start making business management plans?

Become a paid subscriber and access this suite of business management templates today.

Step #7: Download Business Records for Poultry Keepers eBook

This is a USDA eBook (United States Department of Agriculture – Farmers’ Bulletin 1614) from 1929.

(That’s right – it’s almost 100 years old!)

But testament to ‘things done well’…

…this evergreen piece of invaluable financial coaching for poultry farmers still holds true today, as when it was 1st published.

Business Records for Poultry Keepers: “Simply…DON’T attempt to write your poultry business plan without it.”

The motto of the eBook? “It literally pays for poultry farmers to keep records of current operations to guide their efforts in profitable directions.” In fact the book gives the following 6 great   reasons why you need this download : (1) “… reduce the guesswork in poultry farming by helping the farmer to determine the actual reasons for poultry profits and losses,” (2) “… show the relative efficiency of different methods of production and marketing,” (3) “…make it possible for a poultry keeper to compare his results with published information (benchmark) on many poultrymen’s problems,” (4) “… show the financial progress a poultry keeper has made in his business,” (5) “… furnish information for credit statements when funds are borrowed,” (6) “… help to prevent disputes by serving as a check on business dealings.”

What is included in this eBook?

Business Records for Poultry Keepers

• Usefulness of poultry records
• Receipts and expenses
• Egg-production record
• Labor record
• Sales records
• Records of eggs and poultry for household use
• Pen records
• Incubation and hatching records
• Diary or notes on management
• Making use of the records 

Want to pick up a copy?

Download the eBook here.

When I began writing The Big Book Project, I had one goal in mind:

To demystify investment proposal writing for start-up farmers.

By trawling the endless blog posts and comments in the small agribiz space online,

It became clear that MANY of us have the ambition to start up.

• see borrowing as the only root
• underestimate their business plan as just a means of getting a loan
• grossly misunderstand how to model production to make a profit

…and I desperately wanted to change turn this on its head.

Only, I made up my mind that I wasn’t going to go the traditional consulting route .

• Too expensive
• VERY limited
• Anti self-sufficiency ( clients grow dependant )

So, what were the alternatives to consulting?

• Perhaps, author a book
• Develop a proprietary software
• Run online courses

…these were just a few.

Then after extensive research and thinking things through…

…I settled for all 3 of the above alternatives, wrapped up into one package:

A book, plus bespoke software and an online course.

Enter: The Big Book Project

The Big Book Project ( https://thebigbookproject.org )

• An online eBook – pushed by a blog.
• A spin-off digital business planning tool called Poultry Project Reporter.
• And an online poultry farming course called Advanced Poultry Pick-Up.

In 2 years only,

the blog amassed 170,094 new search engine visitors  alone

PLUS , a little over 8,000 newsletter subscribers too.

Mission accomplished.

(Well, almost – “… but what about that software? “)

Actually, one of the most popular enquiries received through my blog is for help writing poultry business proposals .

With all the best intentions in the world, there’s just not enough of me to go around the entire subscriber base giving out 1-to-1 proposal writing help.

So, I did the next best thing.

I made my advice automated (with the help of some handy digital tools) and wrote it one time only.

The result was Poultry Project Reporter and now we have just launched version 2.

What is Poultry Project Reporter 2.0?

Poultry Project Reporter 2.0: the fastest way of writing a professional poultry farming proposal

If you are looking to write a watertight poultry business proposal,

Then this Poultry Project Reporter 2.0 is a solid investment for you.

Here’s why:

Essentially, all you have to do is type in your data into the input field and then leave the publishing (complete with PDF download) – even the calculations to PPR 2.0

Are you ready to take a closer look at Poultry Project Reporter? Take a look at the dedicated Poultry Project Reporter 2.0 website

Poultry farming as a topic is MASSIVE worldwide.

It seems, when it comes to the subject matter of poultry farming, every country is both ‘ stalking it ‘ and ‘ talking it ‘ online.

These stats from my blog above tell the tale of poultry farming and its popularity. It literally reaches every country in the world .

And despite all this talk about poultry farming business plans…

…I find a large percentage of the ‘audience’ has no capital funding availability (whether saved or borrowed) . Of course, this is totally natural and a reality for the majority, AND if you ask me a great ADVANTAGE.

Take this reader of my blog:

It seems many see a lack of capital as a barrier to entry when it comes to layer or broiler farming.

“But who said anything about needing significant capital to start up a profitable poultry business ?”

One of the BIGGEST attractions to poultry farming surely is the LOW BARRIER to entry , LOW SETUP costs and yet HIGH profitability and cash flow potential.

But as with many theories, I suppose it remains ‘up in the air (talked about)’ until someone makes it tangible…material…possible.

This is the principle that encouraged me to step up to the plate in an attempt to ‘bat out of the park’ all doubt surrounding it…

…and finally, answer the question:

Can you start up a poultry farm with zero capital?

Yes, you can start a poultry farm with no available capital.

Here’s how…

Zero Debt Poultry Farming: the MOST REWARDING way to start, scale and establish a leading egg or chicken business

In my line of work as a consultant (professional problem solver) – the one discipline that keeps my craft alive is RESEARCH.

And as such, I come across all kinds of neat fixes that may not be for the time I find them,

But are bound to come in handy some time.

So, much like a handyman or craftsman, not wanting to let anything go that could be of use,

I end up keeping a stash of these in a ‘kind of’ strategic toolbox.

When enough time passes by whilst researching related topics,

I get enough of a head of steam to begin compiling an eBook.

This is my process.

And using this I wrote ‘ Zero Debt Poultry: Business Startup Plan ‘.

It’s a strategic playbook and secret formula for how (with no borrowings or savings) you:

• turn your poultry startup idea into a market-leading farming enterprise
• BEFORE you yield your 1st egg or carcass .

Want the PDF download?

Become a paid subscriber today and download Zero Debt Poultry Business Startup Plan .

I had to refrain from using the phrase, “Masterclasses”…a bit presumptuous for my liking.

Aren’t we always needing to ‘add on’ – even after many years of experience? Are ever really the finished article?

Whatever your answer to those questions is,

I do think what is indisputable is the benefit of someone else’s EXPERIENCE when you don’t have any…

… experience saves loss …

…loss of:

…and in the case of business startup, the benefit of experience in some critical areas can be the difference between success and failure.

And where so much is riding on you making it work,

Getting the right experience is HIGHLY valued.

Equally, identifying the most advantageous area of learning carries importance.

So, what area of learning would you say has the most impact on farming success?

According to this study , ‘ Farm Business Management Skills a Missing Link For Smallholder Farmers: A Case Of Malingunde, Malawi ‘ (European Journal of Business and Innovation Research 2016): Just one of many studies which declare a link between business management discipline and better economic output . Other quotes from the study bear reference to previous works: “Generally, management is a human responsibility and skill that drives economic activities and development ( Oghojafor et al, 2012 ).” “Smallholder farmers need to be better equipped with business management skills if they are to play a central role in improving agricultural productivity ( Mohit, 2012 ).”

So, there you have it – business management is the most influential skill set you could acquire for succeeding with your poultry startup.

But is there really a shortage of business management material on the internet?

Not according to Google,

As you can see above, it took Google 0.6 seconds to return almost 6 BILLION results for the search term ‘business management’.

That’s a FLOOD of management content.

But…I ask:

• Is all of it good ? Or at least suitable for a startup poultry farmer?
• Also, where do you begin ?

To save you ENDLESS wandering from page to page online,

I have neatly packaged a power-packed portfolio of business management tutorials tailor-made for EVERY startup farmer…

…called “Grow AgriBusiness Faster Classes”

Grow AgriBusiness Faster Classes: instantly download 15 years of 1st class management expertise ( & speed up your poultry profits )

The purpose of these tutorials is to make common with you some of the most valuable business management lessons learned in my 15 years of management.

They span a corporate and independent consulting career, including:

• global best practice
• financial investments
• small business strategy

But the goal is simple…

…to make hard things simple for you to ‘master’ (…there, I’ve said it now…) to save you any potential material losses of getting it wrong.

These lessons should help you to get it right, 1st time.

The GREAT thing about these tutorials also is that they are all written from 1st hand experiences and lessons learned . Nothing academic – all true to life .

Here’s currently what is included :

Want to access the Grow AgriBusiness Faster Classes?

Become a paid subscriber today and fast forward your management abilities.

Are you currently working on a feasibility plan & business proposal for your future poultry farm?

Then this resource is the ideal pocketbook and project reference guide for equipping you with EVERYTHING you need to draft a winning plan.

It’s called the Poultry Project Hub…

Poultry Project Hub: a jampacked project resource library giving you 100’s of angles on planning optimal profits

This has to be the most plentiful online digital resource for assisting your poultry business proposal writing .

Here’s a quick round-up of its contents:

In short, the Poultry Farming Project Hub contains:

“…over 20,501 words, 200+ rows of data tables, as well as 30+ screenshots/images, sample calculations, case studies and more.”

If you are looking for:

• sample plans
• expert poultry business consultancy
• step-by-step calculations
• definitions and equations for investment metrics
• case studies
• detailed ‘explainer’ articles on hard to understand model concepts

…then this is an unmissable opportunity for you.

Visit the library and its FREE resources now.

Want to download the entire library in PDF instead?

Become a paid subscriber and get the PDFs.

This is very simply – a little bit of light relief if you are finding the whole exercise of business planning a little…frustrating.

There are 15 questions in this quiz.

Each covering a key poultry farming discipline.

It’s multiple choice and nothing too heavy.

Ideally, you might use them to sharpen up your general strategic business awareness.

Try the poultry business quiz.

I made this as a complementary guide to be read alongside sample poultry plans.

To help you better DIRECT the planning process.

To have you asking the right questions and taking the right approaches to assemble your poultry business plan successfully.

Plus, I provide insight into:

• production modelling options and,
• uncover flawed assumptions.

These points above are often sticking points and wrong turns for many when building a plan.

This eBook helps you avoid the loss of time and effort getting tied up in with grey spots.

And here’s how…

Poultry Planning Toolkit eBook: avoid common planning errors by having this on your desk as you work

I’d go as far as saying that you shouldn’t begin writing your poultry farm business plan UNTIL you’ve read this.

It does the job of ironing out all the usual sticking points that trouble and prolong planning.

Issues such as:

• modelling choices
• how best to plan your earnings
• how to measure profitability
• how to do capital planning

…are opened up with ease and made plain.

Here’s the chapter line-up :

• Broiler vs. Layer
• Reverse Engineer your Earnings
• Modelling for Cash Flow
• Frameworking
• Cost & Price Inputs
• Gross Profits
• Capital Planning
• Return on Investment
• Scenario Planning

I designed it to answer ALL the key strategic planning questions.

I’d say, the real value of this eBook is that it prevents false starts by filling in the common knowledge gaps .

A great time saver.

Take a few minutes to read a chapter for free .

Want to download the entire PDF eBook?

Become a paid subscriber today and get expert direction for writing a successful poultry business plan.

This one is quite simple.

If it’s ever cross your mind to ask,

“Hey Temi, what website software do you use?”

“What service do you use to send out those email messages?”

For example, I use WPMUDEV as my web hosting partner. They are just right for The Big Book Project currently. It’s true that there are many cheaper web hosting services out there, But the operative word here is * SERVICE* . When I fail, they pick up the pieces and always ensure The Big Book Project is constantly online. No downtime, no curveballs, no disasters…you see everything coming LONG before it hits, giving plenty of time to react successfully…PLUS, when trouble hits, they REALLY know how to rescue a WordPress website . Hands down. I have no complaints and many good things to say…if you are looking for an expert WordPress website support team – I couldn’t recommend them highly enough . Learn more about WPMUDEV here. (The link above goes to their website and of course costs you nothing. If you decide to hire them, I get a small payment back. The money side has no influence though. I personally use them and happily recommend their service.)

My other tools of the trade including:

• graphic design tool
• online payment gateway
• document management tools
• email marketing platform
• accounting program (inc. invoicing, quotations etc).

…are all neatly listed in the crib sheet.

It’s exhaustive. And comes with 10 years of self-employment and business ownership experience.

Lots of valuable, ‘hard-to-find’ gems to give you plenty of advantage.

(*Plus there are some GREAT time and budget savers in here to help you save the pennies, without compromising on  quality.)

Want to download my Digital Tools of The Trade crib sheet?

Become a paid subscriber today and get a headstart on digital business services.

Whilst I don’t write business plans, I do review them from time to time.

From your point of view, it might be a useful pointer in the right direction.

Just the thing you need to get you out of a rut and to finally complete your plan.

A bit like this:

…always good to see REAL LIFE RESULTS gained by readers of The Big Book Project who put the advice into action .

Want me to take a look at your poultry farm business plan?

Become a paid subscriber today and book your business plan review.

Now over to you…

Are you currently writing a business plan for your poultry farm?

Have you already drafted your plan?

Either way, I’d be interested to hear from you.

Leave a comment below.

Reader Interactions

February 22, 2024 at 1:44 pm

My first time to visit this web site. I am impressed and subscribed soon. Hope I will be benefited from the package. Inspired by quick response of the system and tells how efficient and profitable the poultry business too. I will keep myself long in the transaction. Regards, Assefa T.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Join 15,000 Subscribers…

Get The #1 Newsletter for Poultry Entrepreneurs

The most in-depth guide to poultry entrepreneurship anywhere , right now.

– Kwasi Jones

Receive all the ‘insider tips’ they never speak about to help you:

• ✔️ Write a plan that actually gets investment
• ✔️ Navigate around common pitfalls of the business
• ✔️ Take away strategies from top poultry thinkers
• ✔️ Soak up poultry success from around the world
• ✔️ Discover the latest technologies & equipment
• ✔️ Learn from accredited poultry experts daily

Type in your email below…

Layer Poultry Farming: Business Plan And Guide

• Pinterest 9

Layer poultry farming is a very common and popular business throughout the world. Starting this business is very easy and simple, even the beginners can also raise them. Actually layer poultry farming means, ‘raising eggs producing birds for the purpose of eggs production’. For example, we can start raising chickens, quails or ducks for commercial eggs production purpose.

Commercial layer poultry production is a very profitable business. You can start this business in small scale, if you are a beginner. But today, large scale or commercial production is becoming popular gradually. Because it’s a great way to make good profit. You will start getting eggs from the poultry birds as early as their 12-20 weeks of age. And most of the commercial layer poultry birds start laying eggs regularly at their 25 weeks of age.

Today, people are raising layer poultry birds in many different methods such as free range system, cage system, deep litter system etc. Whatever system you choose, you have to ensure good care and good security of your birds for getting maximum production.

Table of Contents

Advantages of Layer Poultry Farming

There are some benefits or advantages of starting a layer poultry farming business. Here we are trying to describe more about the top advantages of starting layer poultry farming business.

• Starting a layer poultry farm for eggs production is very easy. And it’s the main benefit of layer poultry farming business. Even the beginners can also start this business.
• You can start both small scale and commercial production depending on your budget.
• Small scale layer production doesn’t require high capital. But you will need good amount of money for starting a large scale production. The good news is ‘you can apply for bank loan for starting this business’.
• You can raise many birds in a small place.
• You can even raise some layer birds in your backyard.
• Although commercial production require high investment, but the ROI is good. You will be able to make good profit from your investment.
• Eggs are very popular throughout the world. So, you don’t have to worry about marketing your products. You will probably be able to easily sell your products in the local market.
• Eggs are great source of protein and have very good demand in the market.
• As commercial layer poultry production is profitable, so it can be a great employment source for the rural people. Especially for the educated unemployed young people.
• Commercial layer poultry production is a great way to ensure food security.
• You and your family members can enjoy fresh eggs if you start raising your own layer birds.

How to Start Layer Poultry Farming Business?

Starting small scale layer poultry production for family consumption and earning a little is very easy and simple. Even the beginners can start such small scale production. But starting commercial production require a lot of equipment and it also require a lot of knowledge. So, we recommend having training from an institute or from an expert before starting commercial production.

Step 1. Learn Practically

First of all, try to learn more about this business practically. You can learn practically and gather experience by visiting some farms within your local area. Try to visit as many farms as possible. Doing this will help to enhance your experience. If possible, try to complete a layer poultry farming training.

Step 2. Select A Good Location

Then, you have to select a very good location for starting your layer poultry farming business. You can raise the birds in a corner of your house or in backyard if you want to raise a few birds. But select a safe, secure and calm place if you want to start commercial production. It will be better if the selected area is far from the residential area. Ensure water, electricity and good transportation facilities are available in your selected area.

Step 3. Select The Right Breed

Selecting the right breed for your business is very important. You can select breeds which are available and popular in your area. Chickens , quails and ducks are common poultry birds used for commercial eggs production. If you are willing to raise chickens, then Rhode Island Red , Leghorn , Sussex , Ancona , Plymouth Rock , Hamburg and some hybrids will be good for commercial eggs production.

Indian Runner , Khaki Campbell , Buff , Welsh Harlequin , Ancona and Magpie are some great duck breeds for eggs production. If you choose quails, then Japanese, Tuxedo, Pharaoh, British Range, English White and Manchurian Golden will good for eggs production.

Step 4. Ensure Good Housing

Making a good house is very important for keeping your birds safe from predators, adverse weather and other problems. A hygiene house will also help to keep your birds healthy and diseases free. Most of the commercial poultry birds are smaller in size and they require relatively less housing space. Exact amount can vary depending on the breed. Install good ventilation system, and ensure flow of sufficient amount of fresh and clean air inside the house.

Step 5. Ensure Enough Feeding And Watering

Feeding the birds with very good quality and nutritious food is the most important part of layer poultry farming business. Poultry birds generally require protein rich food. So, ensure adequate amount of protein is available in their diet. Today, there are many companies available throughout the world which are producing ready-made feeds for the laying birds. You can use such feeds for feeding your layer birds. And along with feeding the birds with quality feeds, always try to provide them with adequate amount of clean and fresh water.

Step 6. Breeding

Most of the poultry birds are good breeders, and they will produce fertile eggs if you keep good ratio of male and female birds in the flock. Although, commercial producers don’t let their birds to breed, rather they purchase the chicks from hatcheries.

Step 7. Caring And Other Management

Taking good care of the birds is very important for successful layer poultry farming business. Good caring will keep them healthy, and you will be able to get maximum production. Monitor the health of the birds regularly, and vaccinate them timely. And always try to keep good contact with the vet in your area. Never provide the birds with contaminated feeds or polluted water. And always try to clean the house on a regular basis.

Step 8. Marketing

Poultry products have very good demand and value in the market. So, you will probably be able to easily sell the products in the market. Although, it is better to set your marketing strategies before starting this business. You will be able to make good profit from this business if you can sell your products at good price.

These are the common steps and ways for starting and operating a successful layer poultry farming business. Hope this business guide has helped you! Good luck and may God bless you!

Recommended for You

Raising Guinea Fowl: Simple Steps For Beginners

Poultry Feeding Guide For Beginners

Swan Farming: Business Plan And Guide For Beginners

How To Build A Poultry House? 8 Easy Steps For Beginners!

Mediterranean Poultry Breeds

Poultry Rearing Guide For Beginners

1 thought on “layer poultry farming: business plan and guide”.

Thanks very much for the guide, i have Allred started Sussex breeding backyard on the corn of my yard.

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

You’ve come to the right place to create your Poultry Farm business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Poultry Farms.

Below is a template to help you create each section of your Poultry Farming business plan.

Executive Summary

Business overview.

Smith Poultry Farm is a new farm business located in Mason City, Iowa. The business is a newly established farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations.

John and Sue plan on starting with 5,000 chickens, 500 turkeys, and 100 ducks on 10 acres of land. Their business operations will be centered around daily processes and procedures to tend to the chickens and prepare them for packaging for resale and distribution.

Product Offering

The following are the products that Smith Poultry Farm will provide:

• Chicken for consumption
• Turkey for consumption
• Ducks for consumption

Customer Focus

Smith Poultry Farm will target all residents residing in northern Iowa and throughout the state. They will target families, individuals, supermarkets, large retail chains, and restaurants.

Management Team

Smith Poultry Farm will be owned and operated by John and Sue Smith. They will recruit a very experienced and knowledgeable operator to manage the day-to-day operations of the poultry farm.

John Smith was born and raised on a local farm and has been working in farms most of his life. He left to pursue his agriculture degree from Iowa State and returned to work full-time at his father’s large farm. That farm produces beef, poultry, pork, and vegetables. Once he married Sue, the couple decided that they would begin to save up to pursue a farm of their own.

Sue Smith was raised on a farm as well. Once she graduated from high school, she attended Iowa State to pursue a degree in Business Administration. It was there where she met John and planned for their future farm where he would manage the farm operations, and she would be in charge of the financial management and administration of the poultry farm operations.

Success Factors

Smith Poultry Farm will be able to achieve success by offering the following competitive advantages:

• Ownership has extensive experience and knowledge in the poultry farming industry.
• Owners will invest in the latest technology and equipment to make their poultry farm the most superior in the Midwest.
• Smith Poultry Farm will breed high quality chickens, turkeys, and ducks in order to produce the freshest and quality poultry.

Financial Highlights

Smith Poultry Farm is seeking $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

• Purchase 10 acres of farmland: $100,000
• Farm equipment, supplies, and materials: $100,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $50,000
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Smith Poultry Farm.

Company Overview

Who is Smith Poultry Farm?

Smith Poultry Farm is a new poultry farm business located in Mason City, Iowa. The business is a newly established poultry farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. Growing up in the farming industry, John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years. The couple plans to raise chickens, turkeys, and ducks to produce poultry for food consumption as well as eggs. Once the business is established, the couple will add more birds to the farm and purchase additional land.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations. John and Sue have already identified the lead farmhand who will assist John in the day to day farm operations oversight.

Smith Poultry Farm History Smith Poultry Farm is owned and operated by John and Sue Smith, Iowa natives who have extensive experience in farm operations and business administration. John has worked for his father’s large farm for most of his life and wants to finally pursue his own poultry farm since a number of poultry farms have ceased operations due to increased labor and distribution costs. John has already pursued a number of local grocery stores, large retail stores, and restaurants to have contracts to be their sole poultry distributor.

Since incorporation, Smith Poultry Farm has achieved the following milestones:

• Registered Smith Poultry Farm, LLC to transact business in the state of Iowa.
• Has 6 contracts in place to provide poultry for local restaurants, grocery stores, and large retail chains.
• Reached out to numerous individuals and households to purchase their household’s poultry directly from Smith Poultry Farm.
• Began recruiting a staff of farmhands to assist in the day to day operations of the poultry farm.

Smith Poultry Farm Products

The following will be the products Smith Poultry Farm will provide:

Industry Analysis

Customer analysis, demographic profile of target market.

Smith Poultry Farm will target all residents of  Mason City and the surrounding states. The target market will consist of households, grocery stores, restaurants, and large retail chains.

The precise demographics for Mason City, Iowa are:

• 503,642 residents
• 310,000 households
• 1,000 restaurants
• 500 grocery stores
• 6 large retail grocery stores

Customer Segmentation

Smith Poultry Farm will primarily target the following customer profiles:

• Individuals and households
• Grocery Stores
• Restaurants
• Large Grocery Chains

Competitive Analysis

Direct and indirect competitors.

Smith Poultry Farm will face competition from other companies with similar business profiles. A description of each competitor company is below.

Myson Poultry Farm

Myson Poultry Farm is a modern, multi-national, protein-focused food company that produces approximately 20% of the beef, pork, and chicken in the United States. Along with its subsidiaries, the company operates a food company worldwide. The company began during the Great Depression when the eldest Myson began selling chickens. A few decades later, Myson’s son grew it into the large company it is today and is one of the largest poultry producers and distributors in the world.

By investing in technology, Myson was able to grow the brand. Through the development of better feeds and better disease control methods, chickens were maturing more quickly. These improvements, combined with increased competition, meant lower prices for consumers and households were able to purchase their poultry products in larger quantities.

Iowa Poultry Farm

Iowa Poultry Farms started in the 1920s when Liam Nelson sold and traded eggs by the dozen as a means to put food on the table for his family. Four generations later, the Nelson family has grown the business year-over-year to continue to meet the changing needs of the egg and pullet industry. More than 90 years of experience has established Iowa Poultry Farm as a well-respected pullet and hatching business as well as a reliant commercial egg producer under the current leadership.

The strength of Iowa Poultry Farm began when master plans for growth from the late 1980s to present day have produced new and improved pullet production facilities that have the capacity to accommodate the growth of the majority of the pullets in NPF’s proprietary facilities. Recent capital development has been invested in hatchery and breeder facilities that have the capacity to produce up to 9 million female chicks per year as well as supplementary aviary growing facilities for both cage-free and floor-grown conventional pullets.

Iowa Poultry Farm continues to innovate as a pullet and hatching business under the leadership of Frank and his son, Brett.

Good Cluck Poultry Farm

Good Cluck Poultry Farm maintains more than 50,000 breeders on its company owned farms. The company currently hatches and sells 79 standard chicken breeds/varieties, 58 breeds/varieties of bantams, 9 breeds of ducks, 3 breeds of geese, and 4 breeds/varieties of guineas. In addition, Good Cluck has available, as a service to its customers, 9 heritage breeds of turkeys, pheasants, and chukar.

Good Cluck certainly has good luck. While many hatcheries have been forced to close, Good Cluck Poultry Farm has become a leader in producing non-commercial poultry annually, selling more than six million items of baby poultry.

Good Cluck’s full list of products are white egg layers, brown egg layers, colored egg layers, standard assortments, broilers, crested chickens, feather legged bantams, bantam assortments, clean leg bantams, ducks, geese, guineas, turkeys, pheasants, chukar, and supplies.

Competitive Advantage

Smith Poultry Farm will be able to offer the following advantages over their competition:

• Ownership has extensive experience and knowledge in the poultry farming industry and has over 20 years of experience managing poultry farm operations
• Smith Poultry Farm will breed high quality chickens, ducks, and turkeys in order to produce the freshest and quality poultry.

Marketing Plan

Brand & value proposition.

Smith Poultry Farm will offer the unique value proposition to its clientele:

• All farming practices will utilize the latest technology and equipment for safe breeding practices, production, and distribution of all farm animals.
• The farm will only breed the highest quality poultry.
• Unbeatable pricing to its clients and customers – Smith Poultry Farm does not mark up its poultry products at a large percentage. All poultry will be on par with competition.

Promotions Strategy

The promotions strategy for Smith Poultry Farm is as follows:

Word of Mouth/Referrals

John Smith has built up an extensive list of contacts over the years by living and working in the midwestern farming industry. Since a number of local poultry farms have ceased operations, they have committed to John that Smith Poultry Farm will be their poultry supplier. They trust his work ethic and commitment to the local community.

Professional Associations and Networking

Smith Poultry Farm will become a member of American Farmland Trust, Farming NGO, National Farmers Union, and the Iowa Chamber of Commerce. They will focus their networking efforts on expanding their client network and marketing their new brand.

Print Advertising

Smith Poultry Farm will invest in professionally designed print ads to display in programs or flyers at industry networking events.

Website/SEO Marketing

Smith Poultry Farm will hire a third-party marketing company to design their print ads and design their website. The website will be well organized, informative, and list all the poultry products they plan to offer. The website will also list their contact information and directions to the poultry farm. The marketing company will also include SEO tactics so that anytime someone types in the Google or Bing search engine “Iowa poultry farm” or “poultry farm near me”, Smith Poultry Farm will be listed at the top of the search results.

The pricing of Smith Poultry Farm will be moderate and on par with competitors, so customers feel they receive value when purchasing their poultry products.

Operations Plan

The following will be the operations plan for Smith Poultry Farm.

Operation Functions:

• John Smith will be the Owner and President of the company. He will oversee all staff and manage client relations. John, along with Sue, has spent the past year recruiting the following staff:
• Sue Smith – will oversee all administrative aspects of running the poultry farm. This will include bookkeeping, tax payments, and payroll of the staff.
• George Hargrove – Head Farmhand who will oversee the farming staff and day to day operations.
• Ben Loya – Assistant Farmhand who will assist George.
• Frank Johnson – Distribution Manager who will oversee the packaging and distribution of all poultry products.

Milestones:

Smith Poultry Farm will have the following milestones complete in the next six months.

1/1/202X – Finalize purchase of farm land

2/15/202X – Purchase farm equipment, supplies and materials

3/1/202X – Finalize contracts for grocery store, chain, and restaurant clients

4/15/202X – Begin networking at industry events

5/1/202X – Purchase initial set of poultry animals

5/15/202X – Hire and train farm staff

6/1/202X – Smith Poultry Farm begins farm operations

Smith Poultry Farm will be owned and operated by John and Sue Smith. John will manage the oversight of all farm operations with the help of his lead farmhand. Sue will manage all administrative and financial aspects of the farm business.

Financial Plan

Key revenue & costs.

The revenue drivers for Smith Poultry Farm are the revenues it will receive from poultry products, eggs, and the breeding fees they will charge to individuals who have high-quality chicken, turkeys, or ducks they want to breed.

The cost drivers will be the overhead costs required in order to staff and maintain successful farm operations. The expenses will be the payroll cost, mortgage payment, utilities, farming supplies, equipment maintenance, and marketing materials.

Funding Requirements and Use of Funds

Smith Poultry Farm is $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Poultry Animals: 5,600
• Average Revenue per Animal: $20
• Number of Poultry Products Sold Per Year: 1,000,000

Financial Projections

Income statement, balance sheet, cash flow statement, poultry farm business plan faqs, what is a poultry farm business plan.

A poultry farm business plan is a plan to start and/or grow your poultry farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your poultry farm business plan using our Poultry Farm Business Plan Template here .

What are the Main Types of Poultry Farms?

There are a number of different kinds of poultry farms , some examples include: Breeder Farms, Broiler Farms, and Pullet Farms.

How Do You Get Funding for Your Poultry Business Plan?

Poultry farms are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a chicken farming business plan will help show investors you are well-prepared to start your own business.

What are the Steps To Start a Poultry Farm Business?

Starting a poultry farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Poultry Farm Business Plan - The first step in starting a business is to create a detailed poultry business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your poultry farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks, so it’s important to do research and choose wisely so that your poultry farm business is in compliance with local laws.

3. Register Your Poultry Farm Business - Once you have chosen a legal structure, the next step is to register your poultry farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your poultry farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Poultry Farm Equipment & Supplies - In order to start your poultry farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your poultry farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful poultry farm business:

• How to Start a Farm Business

Additional Helpful Template

Farm Business Plan