opening cover letter

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter To Keep Recruiters Reading

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Writing a good cover letter starts with the first word, so you need to know how to start a cover letter right.

Starting a cover letter on the right note is crucial to grab the recruiter’s attention. Whether you’re struggling with a blank document or have a solid foundation, a cover letter needs a punchy opening to make an impact on the hiring team. Simply using a cover letter increases your chances of getting an interview by 1.9 times .

What are the key ingredients to starting the perfect cover letter?

Here’s what we’ll cover in this article:

• What to include in your cover letter header.
• How to start a cover letter greeting.
• How to write an impressive cover letter opening paragraph.
• How to start a cover letter off strong.
• Examples of how to start a cover letter.

Each puzzle piece of your cover letter opener creates a detailed picture of who you are as a candidate. It proves to the recruiter that you’re worth contacting for a job interview . Make a standout first impression with your cover letter by including:

• A header with your contact information.
• A personalized greeting.
• A powerful opening statement.

Create your cover letter with AI to customize it for the job description. Optimize your cover letter and resume with Jobscan to get more interviews.

What to include in a cover letter header

The top of your cover letter should include a header with your critical contact information, like:

• Your name and professional title.
• Your phone number.
• Your email address.
• Your LinkedIn profile link.

You can also include other relevant links. These could be to your portfolio website, GitHub, Medium profile, or other industry-specific resources. They will help the recruiter understand your skills.

Include the date, the recipient, the company name, and the address or location of the organization. (This will depend on whether it’s an in-person, hybrid, or remote environment.)

Below is an example of a cover letter including personal information in the header with the date and company information below. This example was created with the Jobscan Cover Letter Generator .

Use our Cover Letter Generator to save yourself time writing your cover letter. The header section will auto-populate based on your resume, so all the details match perfectly.

How to write a cover letter greeting

If you usually start your cover letters with “Dear Sir/Madam” or “To whom it may concern,” it’s time to reinvent your greetings. Not only is this a boring way to start a cover letter, it can come across as lazy.

With a little investigation, it’s easier than ever to find the names of the recruiters or hiring teams. By taking a little time, you can personalize your greeting to boost your chances of a recruiter reading your cover letter from start to finish.

Beat out the 84% of job seekers who don’t find the hiring manager’s name to personalize their applications and go the extra mile.

How can you find the right person to address in your cover letter?

Turn to LinkedIn or the organization’s website.

On LinkedIn, you can either search for the company’s recruiter or talent acquisition team members. Or you can go to the “People” tab of their LinkedIn page to explore the current employees.

Suppose you’re looking for a job at PCL Construction and want to find the name of the recruiter who will likely be reading your cover letter. You can go to the search bar and find the recruiter managing that department by city.

With just a quick search, you’ll find the hiring team members in charge of the role you’re applying for!

You can also go directly to a company’s website and look for the “Team” or “About Us” page for information.

Targeting a greeting to a specific person is easier to do in smaller organizations. If you’re applying for a role at a large company, you can still write an engaging but more general greeting on your cover letter, such as:

• Dear [Department] Hiring Manager,
• Dear [Department] Team,
• Dear [Director of or Head of] Department,
• Dear [Company Name] Hiring Manager,

How to write a powerful cover letter opening paragraph

Recruiters spend just seven seconds scanning a candidate’s application , so it’s critical to capture their attention in the first line.

Be concise in your cover letter and choose your words with the desired impact in mind. Avoid falling into the old traps of opening your cover letter by stating what role you’re applying for and how you found it. Remember, you have a precious few seconds to illustrate how you can help the organization fulfill its needs, so make every sentence count.

Read the examples below and ask which one will have a greater impact on employers.

“I am thrilled to apply for the Research Analyst position at YouGov, where my experience in leading market research projects that boosted client engagement by 25% and my expertise in data interpretation have consistently delivered actionable insights and strategic recommendations. Using my skills in analyzing primary research data, I’m looking forward to helping your organization make data-backed decisions to drive growth and profitability in your projects.”

“I am excited to apply for the Research Analyst position at YouGov, an esteemed global online research company well-known for its accurate data and market insights. With my background in managing market research projects, interpreting data, and delivering actionable recommendations, I believe I can contribute significantly to your team.”

The point of your cover letter isn’t just to restate your skills from your resume . You need to prove the impact of your skills and how you’ll bring that impact to the organization.

It’s not about you, it’s about the company’s needs.

Tips for writing a strong cover letter opener

Now that you know what puzzle pieces you need to start a cover letter right, here are some tips to help wow the recruiter with its content.

1. Let your enthusiasm and passion shine through

Your resume illustrates your skills and qualifications , but your cover letter is the place to tell a story. Share what company qualities excite you, what draws you to the organization’s mission or values, and what direct experience you have with the company’s product or service.

Communicating your enthusiasm gives the recruiter an idea of how engaged and dedicated you’ll be to your performance.

With over five years of hands-on experience in property management, I am deeply passionate about creating exceptional living experiences for residents. Your industry-leading services and premium standards in property management systems make me excited about the opportunity to bring my dedication and expertise to your esteemed team.

2. Mention any mutual connections

If you have a professional connection in the company or were referred to a position, name-drop that connection at the top of your cover letter. A connection can help boost your chances of getting an interview, especially if that person can act as a reference.

Give your connection a heads-up if you discovered the opportunity on your own without a referral. That way, if they’re asked about you informally by the hiring team, they’ll know to expect questions.

If you want to give your cover letter a boost with a connection, you can reach out to someone in the company before you apply. Be genuine and try to connect with someone on the team you would be working with. Ask an authentic question or reach out to discuss their experience in the company. Tell them you want to apply for an opening. But don’t try to reach out to anyone just to get a name to plug in your cover letter. It can come across as disingenuous.

My interest in the Health Systems Analyst role was significantly piqued after speaking with Jane Doe, an eHealth Policy Analyst at your organization. Jane highlighted the cutting-edge technology initiatives and collaborative atmosphere within your IT department, which align perfectly with my 7 years of experience in healthcare IT, focusing on electronic health records (EHR) systems and data security.

3. Incorporate your company research

Writing a compelling cover letter requires that you do some research to show the recruiter that you’re aligned with the company’s values, mission, and culture. You need to express to the recruiter why you want to work at their specific organization .

Keep an eye on industry news and learn about the company’s latest projects. By incorporating details about what the organization is currently achieving, you position yourself as a better interview candidate over other applicants.

Your recognition as an industry leader, demonstrated by winning the Best Employer Award for three consecutive years and your successful launch of the community outreach initiative, highlights [Company Name]’s dedication to both employee well-being and social responsibility. I have a track record of increasing employee satisfaction by 20% through strategic wellness programs and look forward to contributing to your continued success.

4. Highlight your most impressive accomplishments

A well-written resume illustrates your major accomplishments , but your cover letter is the best vehicle to add context and tell a compelling story to show off your impact. You can directly tie it into the role you’re applying for and help the recruiter forge connections between what you have accomplished in the past to what you can achieve for the future—particularly for their company.

In my previous role as a project manager at Apex Management Co, I spearheaded a comprehensive cost-reduction initiative that saved $500,000 annually by optimizing supply chain operations and renegotiating vendor contracts. This accomplishment directly relates to the efficiency and budget management skills required for the Operations Manager position at your organization, where I am eager to contribute to your mission of streamlining processes and enhancing operational efficiency.

5. Clearly state your unique value

In a sea of applicants, it can feel difficult to set yourself apart. But the truth is, no one has the same combination of experience or skills you do. The key to standing out is learning how to frame your unique value to solve a company’s problems. Expand on the key skills listed in the job description and draw on your research of the organization to explicitly spell out how you’ll benefit the team.

With a unique blend of creative and technical skills, I designed a user interface for the HealthCo App that increased user engagement by 40% through user-centered design principles and rigorous usability testing. I am looking forward to bringing this expertise to your organization as a UX Designer, addressing your need for more engaging and intuitive user experiences, particularly as you expand your digital offerings.

6. Keep your cover letter short

Remember that you want the recruiter to read your cover letter from start to finish, so make sure every sentence is meaningful and cut out the fluff. There should be plenty of white space to break up the text and not overwhelm the reader.

Reference our cover letter examples for inspiration on crafting the perfect cover letter.

Let AI write your cover letter for you

Jobscan’s premium Power Edit includes a cover letter generator that harnesses the power of AI to write a customized cover letter based on your tailored resume and the job description. With one click, you’ll generate a cover letter that follows best practices.

You can use it as a framework to defeat blank page syndrome and include anecdotes, details about your mutual connections, and bits of information from your research to impress the hiring team. You can make any alterations in Power Edit and download the PDF when it’s done and ready to be attached to your tailored resume.

Key takeaways

Your cover letter could be the key to landing the interview. By following these essential tips on how to start a cover letter, you’ll capture the attention of the hiring team from the first sentence.

Remember these cover letter rules as you start your writing.

• Make a clear opening statement that shows passion, knowledge, and your unique value.
• Keep your cover letter short—stick to a few concise paragraphs to make it readable.
• Be specific and clear about what you’ll bring to the role.
• Stay away from humor—the tone can be difficult to read.
• Avoid reusing the same cover letter and write a custom cover letter for each job.
• Don’t overinflate your accomplishments or lie about connections that don’t exist.

When including your contact information on a cover letter or resume, make sure to provide the following details: Full Name: Your first and last name. Phone Number: A number where you can be easily reached. Make sure your voicemail is professional. Email Address: Use a professional email address, preferably one that includes your name. Mailing Address: Include your current street address, city, state, and zip code. LinkedIn Profile: If you have a LinkedIn profile that is up-to-date and professional, include the URL. Professional Website or Portfolio: If applicable, include a link to your personal website or online portfolio showcasing your work. This ensures potential employers have multiple ways to reach you and can view your professional online presence.

A good opening sentence for a cover letter can grab the reader’s attention and introduce your purpose for writing. Here are a few examples: For a job application: “I am excited to apply for the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. With my background in [your field or relevant experience ], I am eager to bring my skills and passion to your team.” For a career change: “With a strong foundation in [current field], I am thrilled to apply for the [Job Title] role at [Company Name] to leverage my skills in [new field].” For a specific achievement: “Having recently led a successful [project or achievement], I am enthusiastic about applying for the [Job Title] position at [Company Name] to bring my expertise in [specific skill or area] to your innovative team.” For expressing enthusiasm: “I have long admired [Company Name]’s commitment to [specific value or mission], and I am excited to apply for the [Job Title] position to contribute to your impactful work with my experience in [relevant experience or field].” For a networking referral: “After speaking with [Referrer’s Name], I am inspired to apply for the [Job Title] position at [Company Name] where I can utilize my skills in [specific skill or area] to further your goals.” These starters aim to make a strong first impression by highlighting your enthusiasm, relevant skills, and connection to the company.

Your cover letter opening should contain the following key elements: Your Enthusiasm for the Position: Show genuine excitement and interest in the role you are applying for. This sets a positive tone and captures the reader’s attention. Specific Mention of the Job Title and Company Name: Clearly state the position you are applying for and the name of the company. This ensures the reader knows exactly what role you are interested in. Brief Introduction of Yourself: Include a concise introduction that highlights who you are and what you bring to the table. This can include your current role, relevant experience, or a key achievement. Connection to the Company: Mention something specific about the company that resonates with you, such as their mission, values, recent achievements, or reputation in the industry. This demonstrates that you have researched the company and are genuinely interested in working there. A Hook or Key Strength: Highlight a key skill or accomplishment that makes you a strong candidate for the position. This can be a significant achievement, a unique skill set, or relevant experience that sets you apart from other applicants. Here is an example that incorporates all these elements: “I am excited to apply for the Marketing Manager position at XYZ Company, where I can combine my passion for innovative marketing strategies with my skills in digital advertising. With over five years of experience in driving successful campaigns that increased brand awareness and sales, I am eager to bring my expertise to your dynamic team. I have long admired XYZ Company’s commitment to sustainability and innovative product development, and I am thrilled at the opportunity to contribute to your impactful work. My recent achievement in boosting social media engagement by 40% through targeted campaigns is a testament to my ability to drive results and my dedication to excellence.”

To start a cover letter greeting effectively, follow these guidelines: Address the Hiring Manager by Name: Whenever possible, find out the name of the hiring manager or the person responsible for hiring. Addressing the letter to a specific person shows that you have done your research and adds a personal touch. Use a Professional Salutation: Use a formal greeting such as “Dear” followed by the person’s title (Mr., Ms., Dr., etc.) and last name. Avoid using first names or informal greetings. When You Don’t Know the Name: If you cannot find the hiring manager’s name, use a general but professional greeting such as “ Dear Hiring Manager ” or “Dear [Department] Team.” Avoid Outdated Phrases: Refrain from using outdated or overly formal phrases like “To Whom It May Concern.” A modern, professional greeting is more effective. Examples: When you know the hiring manager’s name: “Dear Ms. Smith,” When you know the hiring manager’s title and department: “Dear Marketing Team Lead,” When you don’t know the hiring manager’s name: “Dear Hiring Manager,” When applying to a specific department: “Dear Marketing Team,” Starting your cover letter with a proper greeting sets a professional tone and demonstrates your attention to detail.

Kelsey is a Content Writer with a background in content creation, bouncing between industries to educate readers everywhere.

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7 Ways to Start a Cover Letter

Beginning a cover letter can feel awkward. Should you use formal language you would never say aloud? Should you be direct, or demure?

If you’re here, you’re obviously wondering how to start a cover letter. To put it simply, the first paragraph of a cover letter should tell hiring managers who, what, where, and why. What job you’re applying to, where you found the job, who you are, and why you’re the perfect fit.

Here, we’ll look at how to start a cover letter with grace and confidence. We’ll show you what a cover letter is, give you seven options for starting a cover letter, share examples, and answer your big questions about cover letters.

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What is a cover letter?

A cover letter is a one-page document submitted alongside a job application or résumé. It introduces the applicant to the employer, highlights key qualifications relevant to the position, and explains why the applicant is interested in and suitable for the job.

The beginning of a cover letter is crucial because it serves as the first impression you make on a potential employer. It can determine whether the employer continues reading. A well-crafted opening can entice the employer to delve deeper into your qualifications and motivations, increasing your chances of standing out among other applicants.

What should you include in the first paragraph of a cover letter?

The first paragraph of a cover letter should be concise and impactful—only a few sentences. The purpose of the first paragraph is to entice the hiring manager to keep reading. It should include the following three key points:

• Position and source

Explain the purpose of your inquiry, mentioning the job title and the company you’re applying to. Detail how you heard about the job opening, such as through a job posting on a specific website or a company referral.

• Interest and enthusiasm

Express your genuine interest in the position and the company. In one sentence, briefly explain why you’re excited about the opportunity and what attracts you to the role or the company.

Initial highlight

To seamlessly transition into the body of your cover letter, include one sentence about why you’re qualified for the job. In the body of the letter, you’ll explain in depth why you’re a good fit for the job, so you can keep it short here. This is your hook that gets hiring managers to keep reading.

Briefly mention a key skill, achievement, or experience that makes you a strong fit for the position. This should be just one sentence that sets you up for the in-depth explanation you’ll give in the body paragraphs of the cover letter.

7 ways to start a cover letter

Here are seven captivating openers to help you write your cover letter and explanations for why they work. Each of these openers aims to establish a strong connection, spark interest, and convey your suitability for the job in a unique and engaging way. Remember to tailor your opener to the specific company and role you’re applying for.

1 Relevant accomplishment

Highlighting a notable achievement directly related to the job demonstrates your capabilities and immediately grabs the reader’s attention. Maybe you launched a new product, spearheaded a rebrand, opened a new location, developed a new process, or won an award.

2 Impressive stats

Presenting a noteworthy statistic or quantifiable accomplishment from your previous experience can pique their interest in your skills, knowledge, and insights. Something you achieved in a previous role, like revenue boosts, sales increases, efficiency improvements, or website traffic growth, are all great accomplishments to share right away.

3 Future vision contribution

Sharing a brief vision of how you see yourself contributing to the company’s growth, revenue, or projects can intrigue the reader and encourage them to envision you in the role.

4 Enthusiastic statement

Starting with a statement that expresses genuine enthusiasm for the company or position packs a punch of personality straight away so they can get to know you and see how passionate you are.

5 Mutual connection

Mentioning someone the employer knows or respects can establish credibility and create a sense of familiarity, making them more likely to continue reading.

6 Problem-solving approach

Addressing a common issue or challenge the company might face and hinting at how your skills can help solve it can demonstrate your proactive attitude and relevance to the role.

7 Shared company value

Expressing alignment with a core value or mission of the company shows that you’ve done your research and are genuinely interested in their goals, making you a potentially good fit culturally.

Examples of how to start a cover letter

Here are some examples of how to start a cover letter for a few different professions and experience levels.

Relevant accomplishment

Marketing Manager

As an accomplished marketing professional with a proven track record of driving successful campaigns and strategic initiatives, I am excited to express my interest in the Marketing Manager position at Flight Airlines. With over five years of experience in the field, I am enthusiastic about the opportunity to leverage my expertise in travel and tourism to contribute to your team’s continued growth and innovation. Recently, I led the successful launch of a new app that resulted in a 30 percent increase in sales within the first quarter and netted 6 million users in its first year, demonstrating my ability to drive impactful results through strategic planning and execution.

Impressive stats

Sales Representative

I am writing to express my keen interest in the Sales Representative position at Network. With a verified background of driving revenue growth and cultivating valuable client relationships over the past three years, I am excited about the opportunity to contribute my strategic selling skills to your dynamic sales team. My experience includes achieving a remarkable 25 percent increase in sales volume within a single quarter in my previous role at Wireless, underscoring my ability to deliver substantial bottom-line results.

Future vision contribution

I am writing to express my strong interest in the HR Manager position at Cloud. With eleven years of experience in human resources leadership roles, I am excited about the opportunity to bring my strategic approach and people-centric mindset to support Cloud’s continued growth and success. My vision includes leveraging my expertise to foster a culture of efficiency, employee development, and loyalty, contributing to the company’s retention and expansion efforts.

Enthusiastic statement

Graphic Designer

As a passionate and experienced designer, I’m eager to contribute my six years of creative design accomplishments in the role of Graphic Designer. I have always been drawn to Art’s innovative approach to design, and I’m excited to have the opportunity to work alongside such talented and forward-thinking professionals. Throughout my career, I have honed my skills in graphic design, web design, and branding, developing a keen eye for detail and an ability to create visually stunning and impactful assets. I take pride in my ability to think outside the box and push boundaries, always striving to create designs that are not only aesthetically pleasing but also convey a message and tell a story.

Mutual connection

Registered Nurse

I was thrilled to learn about the open Registered Nurse position at City Hospital, a facility known for its commitment to community patient care and clinical excellence. My enthusiasm for joining your dedicated team is further fueled by the admiration I hold for Dr. Maria González, whose reputation for compassionate nursing and unwavering dedication to patient well-being is widely respected within the industry. As a passionate and skilled nurse, I am excited about the prospect of contributing to your patient-centered approach and continuing the tradition of high-quality care that Dr. González exemplifies.

Problem-solving approach

Software Developer

As a well-trained software developer with a keen eye for innovation, I am excited to express my interest in the Software Developer position at Neurology Labs. In our rapidly evolving tech landscape, I know how to strike that delicate balance between developing cutting-edge solutions and maintaining robust and scalable codebases. The prospect of collaborating with your small team and contributing my proficiency in software architecture and optimization has me eager to help tackle these challenges head-on, ensuring Neurology’s products are both groundbreaking and resilient.

Shared company value

I am thrilled to apply for the teaching position at Montessori. I’m dedicated to creating a nurturing environment where students are encouraged to explore their passions. I believe that education should inspire curiosity and empower students to become active learners and critical thinkers. I’ve spent two years guiding young minds through personalized learning journeys as a Special Education teacher for the GATE program of California. I am excited to create a classroom atmosphere that celebrates diversity and nurtures the innate potential of each child at Montessori.

How to start a cover letter FAQs

A cover letter is a written document submitted along with a job application or résumé. It provides an opportunity for job seekers to introduce themselves to potential employers, explain their qualifications and experiences relevant to the job, and convey their enthusiasm and interest in the position.

Why is the beginning of a cover letter important?

The beginning of a cover letter is the first impression you make on the employer or hiring manager. A strong opening helps your cover letter stand out, encouraging the reader to delve into the details of your skills and experiences and read all the way to the end of your cover letter .

What should the first paragraph of a cover letter include?

An effective beginning should capture the reader’s attention, clearly state the purpose of the letter, and provide a glimpse of your enthusiasm and qualifications.

Here’s what the first paragraph should include:

• Initial highlights

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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• Cover Letters

How to Start a Cover Letter With Examples and Tips

• How to Start a Cover Letter
• Cover Letter Opening Sentence Examples

Personalize Your Cover Letter

• What to Write in the Rest of Your Letter

Cover Letter Sample

More cover letter examples and templates.

Theresa Chiechi / The Balance

What's the best way to start a cover letter for a job? The first couple of sentences of your cover letter are the most important ones. Recruiters and hiring managers often spend mere seconds scanning your application.

If your cover letter doesn't grab their attention right away, they may never even get as far as the second paragraph. What should these all-important first sentences say? Keep in mind that you're hoping to differentiate yourself from the competition. Your goal is to explain to the reader who you are, why you're writing, and how you can contribute to the employer's success.

Think about why the hiring manager should select you, above all other candidates, for an interview, and you'll be on the right track.

This might mean  highlighting a contact , providing a quick window into your relevant background and experience, or emphasizing a significant accomplishment that would make you an asset to the organization.

How to Start a Cover Letter 

Be direct.  In these opening sentences, you want to explicitly let the reader know which position you're applying for. Hiring managers are often looking at candidates for several open jobs at any given time. Make sure it's easy for them to discover your intent. For example:

I am interested in the coordinator position at ABC company.

Mention a contact.  If someone  referred you to the position , include that information early on as well. Referrals are incredibly helpful in securing an interview, so be sure to mention yours right away. For example:

Jane Doe suggested I contact you about the job, as she feels my skills would be a good fit for the position.

State an accomplishment.  Try to state an accomplishment from your previous job. If you can, show how you added value to the last company you worked for. You might even add the job title you had if it's similar to the one you are applying for. For example:

As coordinator at XYZ Enterprises, I have increased my group's output by 37% over the past 15 months.

Express excitement.  Convey your passion for your work and excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager and to share why you're well qualified for the job. For example:

I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company.

Use keywords.  If you can include any  keywords  from the job listing, do so. You can mention a skill you have that was included in the post. For example: 

My track history of successfully managing teams and delivering projects on time and on budget makes me a good fit for this role.

Examples of Cover Letter Opening Sentences 

• As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment.
• I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ College, and my courses in investments, finance, and business have equipped me with a solid base upon which I plan to build my career.
• I am writing to express my strong interest in the international marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, owing to the years I have spent developing successful campaigns for XYZ company.
• I'm writing to express my interest in the editorial assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
• I have a very strong interest in pursuing a teaching career. With experience working at both elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
• I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
• I was excited to read about the administrative assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields, including insurance and finance.
• I understand that you have been deluged with resumes since  Computer World  released its list of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.
• My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the analyst opportunity that you have advertised.

When you're not sure how to get started, it can be really helpful to review  examples of cover letters . You can use these as a guide, but be sure to tailor your introduction to your circumstances and the job you're applying for.

The more closely you  construct your cover letter  to show that you're a  match for the job requirements , the better your chances of getting selected for an interview.

What to Write in the Rest of Your Cover Letter

Of course,  the rest of your letter  is important too. You'll need to use an  appropriate salutation and make your  cover letter closing  polite and inviting. In the  body of your letter , you have the opportunity to pitch your qualifications for the job in more detail than you have room for in your resume.

If there are specific events or accomplishments you feel are likely to make you stand out, you can briefly mention them and explain in more detail should you secure an interview.

Make sure your  contact information  is complete as well, and format your  signature  to match the letter style you are using.

Download the cover letter template  (compatible with Google Docs or Word Online), or read the example below.

Sample Cover Letter (Text Version)

John Smith 37 Oak Street Middle Village, New York 10502 555-555-555 john.smith@email.com

March 22, 2024

Dr. Jane Doe All Smiles Dentistry 5 Main Street, Suite A Middle Village, New York 10502

Dear Dr. Doe,

My former coworker, Maria Rodriguez, suggested that I contact you to express my interest in the position of dental assistant in your office in Middle Village.

I’m a licensed dental assistant with over 10 years of experience helping dentists and hygienists make their patients smile. In my current role with ABC Dental, I have gained proficiency in the four-handed dentistry technique, as well as mastering Henry Schein Dentix software.

I also have the following skills and qualifications, as outlined in the job description on your website:

• Experience taking and developing dental X-rays
• Infection control expertise, including preparing and sterilizing instruments and equipment
• Knowledge of several different types of scheduling software
• Language skills (bilingual: English/Spanish)
• Excellent customer service skills and attention to detail

Most importantly, I love people. I consider it a great privilege to help dentists improve their patients’ lives by providing the very best support and customer care.

I’ve enclosed my resume, and I hope you’ll contact me at your convenience to arrange an interview.

Signature (hard copy letter)

Review cover letter examples for many different types of jobs, and get downloadable templates you can use to write your own cover letters.

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Cover Letters

Crafting a great cover letter can set your application apart and help you get your foot in the door. But where to start? We've got tips, templates, and examples to get you going—from great opening lines to real samples that actually worked.

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How to Start a Cover Letter

• Career Advice

• Posted On: 2024-09-16
• Posted By: Shacara

Here are key strategies for starting a cover letter effectively:

1. address the hiring manager directly.

• “Dear Mr. Smith,”
• “Dear Ms. Johnson,”
• “Dear Hiring Manager,”
• “Dear [Department] Team,”

2. Introduce Yourself with Enthusiasm

• “As an experienced marketing professional with a passion for creative strategies, I am excited to apply for the Marketing Manager position at [Company Name].”
• “With over five years of experience in software development and a deep understanding of user-centered design, I am thrilled at the prospect of joining your innovative team at [Company Name].”

3. Highlight a Key Accomplishment or Relevant Experience

• “During my tenure at [Previous Company], I led a project that resulted in a 30% increase in customer engagement, which I believe makes me a strong candidate for the Digital Marketing role at [Company Name].”
• “In my previous role as a Project Manager, I successfully managed a cross-functional team to complete a $1 million project two months ahead of schedule, a skill set I’m eager to bring to [Company Name].”

4. Reference the Job Posting or Company

• “I was excited to see the opening for a Sales Manager at [Company Name], as your commitment to innovation and customer satisfaction aligns perfectly with my professional values.”
• “When I learned of your company’s recent expansion into new markets, I knew this would be an exciting time to join the [Company Name] team, and I am confident my experience in international business development would be a great asset.”

5. Mention a Referral or Connection

• “I had the pleasure of speaking with [Contact’s Name], who mentioned that [Company Name] is seeking a Business Analyst. Based on our conversation, I am eager to bring my skills in data analysis and process improvement to your team.”
• “My former colleague, [Contact’s Name], suggested I apply for the Senior Designer position at [Company Name], knowing that my background in UX design aligns with your team’s needs.”

6. Start with a Question or Thought-Provoking Statement

• “Have you ever wondered what it takes to increase a company’s sales by 50% in one year? As a seasoned sales manager, I’ve done just that, and I’m excited to bring that experience to [Company Name].”
• “What does it take to streamline a supply chain across five continents? As an operations manager with global experience, I’m ready to answer that question and more as a member of your team.”

7. Showcase Your Passion for the Industry

• “As a lifelong advocate for sustainability, I was thrilled to see a position open at [Company Name], a leader in renewable energy. I am eager to contribute my skills in environmental policy to further your mission.”
• “With a deep love for technology and innovation, I am excited to apply for the role of Product Manager at [Company Name] and help shape the future of digital solutions.”

8. Keep it Professional but Personable

• “I’ve always been passionate about solving complex problems, whether it’s cracking a challenging code or organizing a successful event. That’s why I’m excited to apply for the role of Event Coordinator at [Company Name].”
• “As someone who thrives in fast-paced environments and loves working with innovative teams, I’m eager to bring my creativity and project management skills to [Company Name].”

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Make a strong first impression with a well-written cover letter that demonstrates your fit and enthusiasm for the job. Writing a tailored cover letter shows an employer that you are a serious applicant, and gives you a chance to highlight how your skills and experience connect with the job description. 

• Tailor your letter to the position.  Each cover letter should be tailored to the position and organization to which you are sending it. Keep in mind that the cover letter is often a prospective employer’s first impression of you. 
• Be clear. Your cover letters should clearly and succinctly connect 2-3 of your key qualifications to the job description. 
• Show, don't just tell.  Use specific examples to show the employer how you have gained each qualification.
• Keep it short. Your cover letter should be no longer than one page and should include your contact information at the top, the date, and the organization’s address. 
• Proofread. Proofread your letter multiple times to make sure there are no typos and that details such as the organization name and position title are correct. Have your cover letter reviewed by 1-2 others for both content feedback and another layer of proofreading.
• Use Artificial intelligence (AI) tools, such as ChatGPT, to enhance your cover letter.  Read our  best practices  for appropriately leveraging AI in your application materials.

How to Write a Strong Cover Letter

Though each cover letter should be tailored to the position and organization to which you are sending it, every letter will contain the same components. The goal is to motivate the reader to invite you for an interview and the best way to do that is to write a unique letter that focuses on that specific position and organization. 

1. Review the Job Description

Reviewing and gaining a strong understanding of the job description will help you write a tailored cover letter. Highlight the key skills or qualifications they are seeking that align with your strengths. Ask yourself:

• What skills and qualifications are required for the position?
• Are there key phrases in the job description, organizational mission, or other materials from the company that seem to show up over and over?

Choose 2-3 of those skills or qualifications to highlight in your cover letter.

2. Add Your Header

As this is a professional letter, the header should include your contact information, the date you are sending or submitting your letter, and the recipient’s address block. You may cut and paste the header from your resume to make it look like a personalized letterhead.

Ideally, you would address the letter to the name of the hiring manager, but if you are unable to get a specific name, you may address the letter to “Dear Hiring Manager”. As this is a formal business letter, you will typically address it to the recipient’s title and last name (e.g. “Dear Dr. Brown”)

• If you do have a name but aren't sure of the person's gender or pronouns, we recommend that you include both the first name and the last name in your greeting without a title that reveals gender. (e.g. “Dear Pat Brown”) 
• Even if you know the name and gender of the person to whom you are writing, think carefully about what title you use. If the person has an M.D. or a Ph.D., you should address your letter to “Dr. Lastname.” 
• When you address a cover letter to a female employer, use the title “Ms.”, a general title that does not denote marital status.

3. Write an Introductory Paragraph

The introductory paragraph sets the tone for the letter and should cover the following:

• Explain why you are writing and how you heard about the opening (if applicable). Mention the job title by name. If you have a personal connection to the organization, mention that person’s name.
• In 1-2 sentences, demonstrate your knowledge of the organization and why you want to work there. Based on your research, what is something unique about this organization that appeals to you? 
• Convey your excitement and genuine interest in the organization and the opportunity to work for them.
• Briefly explain why you are a good match—the skills/experiences you bring that you will elaborate on in the next few paragraphs.

4. Write 2–3 Body Paragraphs

Your body paragraphs will cover the 2-3 skills or qualifications you identified in step 1. This is where you will spend the most time creating content.

Using examples from your résumé (without repeating your résumé verbatim), tell a brief story about the experiences that best qualify you for the role. Through this content and by using keywords from the job description, the reader will be able to imagine what your working style, skill set, and characteristics might look like in their workplace.

The key here is to directly connect your skills and experience to the role. The more you make these connections for the reader, the less work they will have to do to see that you are a good fit for the role.

5. Write a Closing Paragraph and Sign Off

The closing paragraph is the simplest to write and consists of "call to action" language. To begin the paragraph, restate in one sentence your enthusiasm for the role and how you can add value to their organization. Then write out your calls to action:

• Share how they can contact you (email, phone, etc.)
• Politely request an interview
• Thank the employer for their time
• Let them know to refer to your attached résumé 

Following the last paragraph is the closing salutation, often using phrases such as “Sincerely” or “Regards”. Sign the letter with your full name.

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Cover Letter Writing Editable Worksheet

Formatting Your Cover Letter

Your Street Address City, State, Zip Code Date Name of Person, Title Company/Organization Street Address City, State, Zip Code Dear _______: Introduction: Explain why you are writing and how you heard about the opening (if applicable). Mention the job title by name. If you have a personal connection to the organization, mention that person’s name. In 1-2 sentences, demonstrate your knowledge of the organization and why you want to work there. Based on your research, what is something unique about this organization that appeals to you? Convey your excitement and genuine interest in the organization and the opportunity to work for them. Briefly explain why you are a good match—the skills/experiences you bring that you will elaborate on in the next couple paragraphs.

2-3 Body Paragraphs: Cover the 2-3 skills or qualifications you identified from the job description. This is where you will spend the most time creating content. Using examples from your resume (without repeating your resume verbatim), tell a brief story about the experiences that best qualify you for the role.

Closing: Restate in one sentence your enthusiasm for the role and how you can add value to their organization. Then write out your calls to action (share how they can contact you, politely request an interview, thank the employer for their time, and refer them to your attached resume.) 

Sincerely, Your Name Enclosure / Attachment

Career Field-Specific Cover Letter Tips

Creative fields.

If you are applying with a creative résumé, your cover letter should also have a creative look consistent with your résumé. Consider using the same heading as your résumé and the same fonts and colors.

When applying to positions in the federal, state, or local government, make sure that you research the government agencies to which you’re applying so that you can highlight your enthusiasm and commitment to the agency’s mission in your cover letter.

Similarly, if you’re applying to work with a representative (congressperson, state senator, etc.), it is important to communicate your interest in and commitment to supporting the representative’s policy initiatives.

School leaders want to know why you are a good match with their school. It may be that the mission statement of the district resonates with your teaching philosophy or style; or you could focus on grade-level learning software or systems that you have experience with. 

While your résumé tells an employer what you have taught and what principles guide your practice, the cover letter offers a better opportunity for you to convey how you teach and how you interact with students in the classroom.

A narrative about a positive classroom experience can make for compelling reading! Be sure to focus on the positive outcomes for your students.

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What’s the purpose of a cover letter?

Your resumé provides hiring managers with an overview of your qualifications, skills and experience. But what is the purpose of a cover letter?

A cover letter is a more personalised introduction, a one-page document that accompanies your resumé when you submit a job application. It’s an opportunity to introduce yourself and elaborate on how your background makes you the ideal applicant for the role.

In this article, we explore the purpose of a cover letter, explain how to write a cover letter , and how to ensure yours stands out.

The cover letter’s purpose

How to write a cover letter.

What is the purpose of a cover letter? A cover letter provides an explanation of your professional history, qualifications and interest in the position. It should be closely tailored to the role you’re applying for and addressed to the hiring manager . It’s a formal introduction of who you are and how you meet the job criteria.

Express your enthusiasm

Use your cover letter as an opportunity to set yourself apart from the other job seekers applying for the same position. Rather than just stating that you’re applying for a role, take your time to explain what excites you about the specific position and company.

It can be a good idea to spend a bit of time researching the organisation’s mission, values and recent projects to demonstrate genuine interest and knowledge. This can also come in handy for the interview round of the application process.

Showcase your skills and experience

Your cover letter shouldn’t just repeat your resumé. Instead, select two to three skills or experiences directly related to the job description. From here, you can use the STAR method (situation, task, action, result) to provide examples demonstrating how you’ve applied these skills and achieved results. Consider quantifying your achievements, if relevant, for example: ‘Increased sales over three months by 20%.’ This helps to illustrate the specific value you can bring to the new role.

Tell your story

Use your cover letter to briefly explain your career path and motivations, connecting them to the position you're applying for. Highlight the relevant soft skills that you might not have captured in your resumé, like leadership, teamwork, problem solving and decision-making. While a cover letter is a great opportunity to provide a little more depth and context around your resumé, it’s important to keep it concise; around three short paragraphs.

Address requirements from the job description

Whether you’re writing your resumé or your cover letter, it’s important to pay close attention to the job description. If it mentions specific details to include, like salary expectations or relevant certifications, be sure to address them in your cover letter. Following instructions demonstrates your attention to detail and ability to follow directions, which are both important qualities for any employer.

When it comes to writing a cover letter , it always helps to have a plan. Here are a few steps to help you turn a blank page into an attention-grabbing cover letter for your next job application.

1. Do your research

Researching the company can take a bit of time, especially if you’re applying at several different places, but it’s essential to understand each company’s culture and values. Using company-specific information allows you to personalise your cover letter to suit not just the role, but the organisation too.

It’s even better if you can show an understanding of the problems the company is trying to solve (their main objectives, like expanding into a new market or getting highly skilled labourers). Highlight the experience you bring to the table to help them overcome these pain points.

2. Focus on the future

Use your cover letter to demonstrate how you can contribute to the company’s future successes. It can help to line up your career aspirations and professional goals with the company’s goals. Ultimately, you want to highlight what you can add to the company.

How to stand out from other applicants

Use your cover letter as an opportunity to set yourself apart from the other applicants. Avoid generic openings and start with a compelling introduction that grabs the reader’s attention. You could mention a specific achievement, a mutual connection or something unique about the company that excites you.

Here are a couple of examples of eye-catching email subject lines and letter introductions:

Subject line: Bringing [specific skill] to your [position] team

Dear [hiring manager’s name],

I am thrilled to apply for the maintenance plumber position at XYZ Corp. With 10 years of experience as a commercial plumber, I am excited about the opportunity to bring my skills and knowledge to your team.

Subject line: Excited to apply for [position] at [company]

As a lifelong admirer of XYZ Corp’s commitment to sustainability, I am excited to apply for the environmental consultant position. I believe my recent project at Green Earth, where I led a team to reduce product carbon emissions by 15%, makes me a perfect addition to your team.

These are good examples of email introductions, because they:

• Connect your abilities to the job ad criteria
• Quantify related achievements
• Show specific skills
• Display professionalism and research skills

Things to avoid

There are also some things you may want to avoid when putting together your cover letter introduction. Here are some examples of what not to write when it comes to your email subject line and introduction.

Example 1: Being vague and generic

Subject line: Excited to apply for the banking consultant position

I am writing to apply for the consultant position as advertised online. I have more than five years’ experience across all areas of commercial banking and believe I could be an excellent addition to your team.

This is an okay introduction, but there are ways it can be improved:

• It should be addressed to a person or the hiring manager
• It can be more specific about past experience
• It should mention the hiring company
• It could include a quantifiable result

Example 2: Being too casual

Subject line: Please Hire Me As You New Night Manager!

Dear Hiring Manager,

I’m an experienced night manager, with nearly two years of experience in luxury five-star hospitality. I’m an international student with a current work visa for working in Australia, and would be grateful if you could consider my application. I am sure I can do well in your company!

There are a few issues with this intro:

• There is a typo in the subject line
• It is too generic about past experience
• It is too casual, especially for a manager-level role
• It doesn’t mention the hiring company
• It should be more concise, i.e. not repetitive or wordy

Emphasise your value proposition

Use your cover letter to identify and articulate your unique strengths . Be sure to connect your skills with the company’s needs to demonstrate the value you could bring to the team.

Convey enthusiasm, but ensure tone is professional

While it’s important to convey your enthusiasm for the position and company, balancing excitement with professionalism is important. For example, replace “I can’t wait to work with you guys” with “I’m eager to bring my skills to your team.” While the first example is too casual, the second example demonstrates your enthusiasm in a professional tone.

Here’s another example of an overly enthusiastic and informal tone, “I’m super excited about this job! I’ve always dreamed of working at XYZ Corp, and I know I’d be amazing in this role!”

Instead, you’d be better off saying, “I am excited to apply for the receptionist position at XYZ Corp. With my strong background in office administration and a passion for customer service excellence, I am eager to contribute to your team.”

Keep it short

Don’t go overboard with your cover letter. Even though your cover letter is meant to provide hiring managers with more information about you and what excites you about the role, it’s important to keep it concise and limit it to a single page.

To help you keep it short and sweet, focus on starting strong with an attention-grabbing introduction and tailor your content to ensure it’s specific and relevant to the role you’re applying for.

Writing a great cover letter is an essential part of the job application process. By tailoring your cover letter to the specific company and role, you’ll be able to highlight the skills, knowledge, and experience that are relevant to the position. Your cover letter plays a big role in whether you’ll get a callback for an interview, so it’s worth investing time and effort into getting it right.

What exactly is a cover letter and how is it different from a resumé?

While a resumé offers a bullet-listed overview of your skills and experience, your cover letter is like a personal pitch to the hiring manager, elaborating on your resumé and providing a little more detail to demonstrate why you’d be a good fit for the position.

Is a cover letter always mandatory when applying for a job?

Cover letters aren’t always a requirement for job applications, but it’s always a good idea to submit one. Not only can including a cover letter improve your chances of getting noticed, but it allows you to set yourself apart from the other applicants and further try to convince the hiring manager why you’re the right fit for the role.

What are the main benefits of including a cover letter with my job application?

Including a cover letter as part of your application can enhance your chances of getting noticed by potential employers. Here are some of the main benefits:

• Provides a personal introduction and good first impression
• Allows you to highlight your most relevant skills and experience for the role
• Demonstrates communication skills
• Shows initiative and effort

How long should a cover letter typically be?

A cover letter shouldn’t be any longer than a single page. Aim for around 250–400 words or three or four paragraphs. The only time you should go over a page in length for your cover letter is if the job description specifically asks for a longer letter.

Should I use a generic cover letter template for all my applications?

There’s no harm in using a cover letter template to guide your cover letter, but it’s essential that you tailor every cover letter to suit the role and company. You should be adjusting your cover letter for each role you apply for.

What kind of information should I include in a cover letter to showcase my skills and experience?

Your cover letter should include details that are most relevant to the position and company you’re applying for. Based on your research, you should be able to identify specific skills, knowledge and experience that would help the company succeed.

Is it okay to mention my salary expectations in the cover letter?

Unless the job description specifically ask that you include your salary expectations in the cover letter, it’s often better to avoid this topic so early in the recruitment process . These types of discussions are better left for the interview.

What are some common mistakes to avoid when writing a cover letter?

You want to make a positive first impression with your cover letter, so here are a few common mistakes to avoid:

• Using generic statements
• Lack of research into the company
• Repeating your resumé without adding anything new
• Being too vague and not providing specific examples
• Focusing on what you want rather than what you can provide to the company
• Ignoring the job description keywords
• Failing to proofread your cover letter before submitting it

Is a cover letter still necessary when applying for jobs online?

Yes, cover letters are still essential to the job application process for many roles. They give you a chance to stand out from the other applicants and fill in potential gaps that aren’t covered by your resumé. Not to mention, including a cover letter demonstrates your initiative and enthusiasm for the role.

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