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The Level of Customer Satisfaction on Selected Coffee Shops along Maginhawa Street
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The purpose of this study is to determine the influence of perceived price and physical environment towards customer satisfaction on coffee at Doi Chaang Caffé Bangkok-Chonburi Motorway (outbound) in Thailand. Data were collected at Doi Chaang Café Motorway (outbound) branch using online and self-administered questionnaires. The samples were selected using convenience sampling and snowball techniques. A total of 395 complete and valid questionnaires were collected from self-administered and online questionnaires. Both perceived price and physical environment have a positive influence on customer satisfaction at Doi Chaang Caffé Motorway branch; however, the physical environment has a stronger impact on customer satisfaction. This paper is useful for café marketers to understand the effect of both variables in order to maximize customer satisfaction and enhance profitability. Keywords: Perceived Price, Physical Environment, Customer Satisfaction, Coffee shop and café industry.
The study explores the relationship between dimensions of service quality and customers' satisfaction in hotels in Auchi, Nigeria using Lodging Quality Index as underline model.Survey method was employed for the collection of data, while multiple regression was used for data analysis. The results reveal a positive and significant relationship between the six dimensions of service quality and customer satisfaction. However, the outcome of regression analysis shows that tangibility, reliability and responsiveness are the most positive predictors of customer satisfaction in hotels in Auchi. Based on these findings, the researchers suggest that hotel stakeholders and government authorities in Edo State, and more so in Auchi should collaborate in developing and implementing policies that are designed to increase the level of reliability, responsiveness, tangibility and effective communication in the hotel sub sector in order to boost quality service delivery and promote customer satisfaction.
quality and customer's satisfaction.
An end of course dissertation submitted in partial fulfilment of the requirements for the award of the " diplôme des professeurs des colleges d'enseignement technique (DIPET I) " preSenteD by: NCHENDEH CHRISTIAN (+237) 674101690 [email protected]
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Human Factors and Ergonomics in Manufacturing & Service Industries, 2012
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The purpose of this thesis was to examine factors affecting customer satisfaction in Starbucks coffee shops with a study on potential customers in Turku, Finland. The study found that if the coffee shop's management wants to increase customer satisfaction and loyalty, it should first have an understanding of these factors.
1.3 Thesis structure The thesis focuses on the experience designed and created by Company X – as an event venue and as a coffee shop. In other words, it discuses customer experience based on customer journey to figure out the factors that lead to satisfaction and dissatisfaction.
The research questionnaire determines the level of customer satisfaction in each of the five dimensions of SERVQUAL of the chosen coffee shops.
provide coffee shop owners with marketing strategies to sustain business operations during the first 5 years of operation. Understanding how to market the coffee shop
The research questions were: “How feasible and profitable is a green coffee shop in Gwangju city, South Korea?”, and “Which marketing strategies are the most appropriate and effective for this particular type of business?”
Successful independent coffee shop owners in Washington struggle to compete with the larger coffee shop chains. The purpose of this qualitative multiple case study was to investigate what strategies owners of independent coffee shops in Washington use to survive beyond the first 5 years. Five independent coffee shop owners in Washington
A questionnaire was designed to survey a small sample of Coffee shop owners. The performance, success factor and barrier variables were identified from the extant literature and informed the...
This study aims to answer the following questions: What is the extent level of customer satisfaction on selected coffee shops? What are the factors of customer satisfaction on selected coffee shops? What is the purchasing behavior of the customers?
Based on the literature, this research examines “atmosphere,” “employee attitudes,” “information technology service (IT service),” and “coffee quality” in relation to “satisfaction” and “loyalty.”
This thesis presents the coffee shop as a center for urban sociability and traces its development over time. In order to contextualize and unpack the social meaning and uses of a coffee...