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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
• Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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More from AhaSlides

19 Elements of a Powerful Product Presentation

• By Judhajit Sen
• July 2, 2024

A product presentation is a business PowerPoint or Google slide deck that showcases a product’s market, key features and unique value proposition. Its main goal is to inform and inspire action, whether making a purchase or investing in the product. 

During a product presentation, businesses introduce a new or rebranded product to their audience. They explain how the product works, address customer pain points, and highlight its benefits. Visual aids like videos, images, and slideshows often help illustrate these points. 

Product presentations can happen at various stages of product development. Top management might present new products to the board of directors, investors, and potential partners. Product managers may share beta versions with their team, and sales associates often present to prospects during sales visits.

Effective product presentations combine slides and speeches to showcase key product details and benefits, aiming to generate interest and drive product sales. These formal or informal presentations may include live demonstrations and other multimedia resources.

A successful Google slide or PowerPoint presentation explains the product’s purpose and operation and then expands on how it meets customer needs and solves specific pain points. Presentations can be delivered in person at conferences, focus groups, or shared online to drive traffic. A strong product presentation helps businesses stand out, win customers, gain investor trust, and convey their brand story.

Key Takeaways

• Understand Your Audience: Thoroughly research your audience’s needs and preferences. Customize your presentation to address their pain points and interests.
• Engage with Visuals: Use high-quality visuals, interactive elements, and multimedia to engage your audience. Visual aids should be clear and support your message without overwhelming the slides with text.
• Effective Storytelling: Use storytelling to make your presentation relatable and memorable. Share real-life product presentation examples, customer experience, and compelling narratives highlighting your product’s benefits.
• Clear Call to Action: Conclude with a solid call to action. Summarize the key points and instruct your audience on the next steps, whether it’s making a purchase, contacting for more information, or investing in your product.

Importance of Product Presentations

In a crowded market, having a standout product isn’t enough. A compelling product presentation can set your brand apart, creating those “eureka” moments for your audience. It’s the key to winning over potential business and boosting sales.

Today’s consumers face countless product choices and have shorter attention spans. Your product presentation might be their first interaction with your brand, so making a solid impression is crucial. A well-crafted presentation introduces your product effectively and leaves a memorable mark, pushing them closer to buy your product.

Product slideshows play a vital role in building brand loyalty and customer trust. They allow you to showcase your product’s features and value, influencing how customers see your brand. An engaging presentation can foster a lasting business relationship and turn prospects into loyal customers.

Interactive presentations are compelling. They engage the audience more deeply, making your message stick. Whether through videos, additional information pop-ups, or dynamic effects, interactive presentation ideas can make your product unforgettable.

An excellent presentation on any product not only informs but also convinces and converts. It’s your chance to communicate with stakeholders, gain their buy-in, and enhance your brand’s equity. This is especially important during product launches, feature updates, and sales presentations .

Product ppts also offer valuable feedback opportunities and help sales teams improve their presentation skills. In the digital age, they are essential for remote sales, providing an immersive experience that can close deals more effectively.

Product slide presentations are essential tools in your marketing strategy. They generate awareness, attract media attention, and position your brand in customers’ minds. A captivating presentation can drive sales and establish a robust and trusted brand.

Following are 19 elements of a powerful product presentation.

Objective of the Presentation

Creating a powerful product ppt starts with clearly defining your goals and objectives. Whether launching a new product, rebranding, or upgrading an existing one, you must know what you aim to achieve.

First, determine your specific goals. Are you seeking investors to expand production? Do you need more funding from management to increase output? Are you looking to secure partnerships with distributors or retailers or introduce the product to potential clients? Understanding your goals will shape your entire presentation.

Next, explain why achieving these goals is crucial. For example, securing distributor partnerships can expand your product’s reach, boost sales, and increase market share. Clearly stating the importance helps your audience see the value in your objectives.

Also, plan how to communicate with your audience and what action you want them to take after your presentation. Do you want prospects to contact you or make a purchase? Do you want the sales and marketing team to develop a new market strategy for internal presentations? 

Make your goals SMART – Specific, Measurable, Attainable, Realistic, and Time-bound. Every slide should consider your goals and include a clear call to action .

Lastly, identify the purpose of your presentation. Ask yourself key questions: What is the presentation’s goal? Who is the target audience? Answering these questions will help develop a focused business plan to achieve your goal.

Make your product presentation effective by clearly defining your objectives and aligning every part of your presentation with these best practices.

The Audience

Understanding your audience is essential to creating powerful product slideshows. Successful brands stand out by knowing what matters to their audience and delivering it effectively.

Don’t assume you know what your audience wants—many businesses fall into this trap. Instead, take these steps:

Research Thoroughly: Dive deep into understanding your audience. Develop buyer personas and analyze customer data to spot trends.

Stay Updated: Monitor social media, forums, and industry news to stay in tune with what matters to your audience.

Access to information is easier than ever, and potential buyers research extensively before making decisions. Your presentation is your chance to show that you understand their needs and how your products can improve their lives or businesses.

You can make a lasting impact by tailoring your presentation to resonate with your audience’s needs, preferences, and pain points. Speak their language and address concerns to create a presentation that connects and convinces.

If you’re presenting a product remotely, research your audience beforehand. Understand their demographics, interests, and buying habits. This knowledge will help you craft a pitch deck that effectively addresses objections and meets their expectations.

During your presentation, focus on delivering relevant information and benefits that matter most to your audience. Pay attention to their reactions and adjust your approach to ensure your message resonates clearly and convincingly.

Presentation Outline

Begin with a solid outline to create a powerful product slide presentation. Here are key steps to follow:

Outline Main Points  

Begin by outlining the salient points you want to cover in your presentation script . This helps ensure you don’t miss any important information. Decide on the topics and the sequence in which to present them and show this outline to your audience. It sets expectations and keeps your delivery clear.

Organize the Agenda  

Next, organize the agenda. An agenda is a list of topics you plan to discuss in the order you want to talk about them. This is particularly useful in a product presentation due to the amount of information typically covered. Create a visual aid for your agenda so your audience knows what to expect and when to ask questions.

Plan Your Content  

Finally, plan your content based on your audience’s needs. Here is an essential structure for a product presentation:

– Introduction: Start with a brief introduction.

– Organization Overview: Provide an overview of your company.

– Problem Statement: State the problem your product solves.

– Product Solution: Describe your product and how it solves the problem.

– Value Proposition: Highlight the unique value of your product.

– Product Positioning: Show how your product stands out in the market.

– Case Studies: Present real-life cases or examples.

– Social Proof: Share positive feedback or endorsements.

– Conclusion and Call-to-Action: Wrap up with a conclusion and a clear call-to-action.

Following this presentation outline can create a compelling and organized product ppt that keeps your audience engaged and informed.

Introduction

Starting your product presentation strong is essential. It sets the tone for the whole session, and a great start can lead to an excellent finish. You must grab your audience’s attention immediately, establish credibility, and prepare them to listen.

Avoid wasting those critical opening minutes with unnecessary details. If you lose their attention early, it will be hard to get it back. There are several effective ways to begin your presentation.

Consider telling a compelling story about what led you to create the product. If you’re rebranding, discuss how the product has evolved. You could also quote shocking headlines or statistics related to your product. For instance, you might highlight a study that underscores the need for your solution. Another approach is to ask a thought-provoking question that articulates the problem, like “Do you spend too much time tracking inventory?”

Starting with a captivating image or video can also be powerful. To engage your audience visually, show live videos of customers using your product.

Your opening presentation template should be attention-grabbing. Use visual metaphors or unexpected scenarios to showcase your product. Techniques like a relevant joke, a surprising icebreaker for presentations , or even a moment of silence can effectively hook your audience.

Introduce yourself briefly, giving your name, position, and role with the product. This helps your audience understand why you’re the one presenting. Remember, those first few seconds are crucial. A powerful introduction with a visually strong opening slide can make your audience eager to learn more.

Company Overview

Give a general introduction to your company. Include these steps to highlight important aspects of your business:

– Company name

– Vision, mission, and goals

– Establishment date

– Products and services offered

– How your business and products have grown

– Key team members

Next, provide context about your company:

– Many attendees may not be familiar with your company, so give background information.

– Use customer lists, funding details, or achievements like awards to show company values and mission.

By covering these points clearly and concisely, your “Company Overview” presentation will effectively introduce your business and its offerings to your audience.

Engaging and Interactive Content

To give a product presentation that is powerful, you must craft content that resonates with your audience. Effective presentations aren’t just about fancy visuals; they start with solid, convincing information that connects with viewers.

Begin by understanding what matters most to your audience. Some prioritize quality over price, while others seek convenience. Tailor your content to address these concerns directly.

Your presentation should be concise yet focused on the customer’s benefits. Highlight how your product solves their problems and stands out from the competition. For example, while buying and installing new equipment can be complex, emphasize how it cuts costs and boosts productivity.

To captivate your audience, incorporate interactive elements like charts and before-and-after slides. Engage multiple personas with segmented content and tabs. Use multimedia presentation elements such as videos and GIFs to maintain interest and encourage exploration of your product.

Combining relevant content with interactive features allows you to create a presentation that effectively informs, engages, and persuades your audience.

Problem Statement  

To create a good presentation , start with what matters most – the problem your customers face. They care about this most, and it’s why they’re listening to you. By focusing on their needs immediately, you show them you deeply understand their challenges.

Highlight the Pain Points: Use real examples and data to illustrate these challenges. Show how not addressing these issues can impact them. This helps your audience see why solving this problem is crucial.

Visualize the Pain: Use visuals like infographics to make these points clear and memorable. Icons or data presentation tools like simple graphics can show the severity of these challenges in an easy-to-grasp way.

Tell a Story: Share customer stories to make the problem relatable. Use animations or real-life examples that your audience can connect with. This makes the problem tangible and easier to understand.

Go Beneath the Surface: Often, the real problem isn’t obvious. Use the iceberg model to explain this. What’s visible is just the tip; underneath lies the more profound, unseen issue. Explain how addressing this hidden problem can lead to significant solutions.

By starting with the problem and showing its impact, you set the stage for why your product or solution is necessary. This sets a clear path for the rest of your presentation.

Design and Visual Aids

When crafting your product ppts, one of the keys to success lies in your design and visual presentation aids . Think back to that last boring presentation you endured. How were the slides? Dull colors, confusing visuals, too much crammed onto each slide? If so, you probably zoned out like others do with bad slide decks.

No matter how great your content, poor product presentation template design hurts your presentation and credibility. To nail it, keep things professional with clean, organized layouts. Here’s how:

First, stick to legible fonts—no more than three types throughout your slides. Limit colors, too; strong contrast between text and background is necessary. Align typography, best colors for your presentation , and visuals with your brand’s identity for a polished look. 

Next, visuals matter. Most people are visual learners , so impactful images help ideas stick. Avoid pixelated or cheesy stock photos—opt for high-quality visuals that enhance your message. Stick to one main idea per slide, illustrated with one or two powerful images. 

Lastly, remember: Less text, more visuals. Show, don’t just tell, the value of your product. Research shows people remember visuals far better than words alone, so make every slide count.

By mastering slide design and choosing the right visuals, you’ll captivate your audience and ensure they remember your persuasive presentation long after it’s over.

The Product Solution

Focus on framing your great product as the solution to a specific problem. Start by explaining exactly how the product addresses the pain point you identified earlier. Use evidence like case study presentations  and user testing to pitch your product. Highlight your product features and connect them directly to the problems they solve.

For new products, showcase in-company user and beta testing results if customer testimonials aren’t available yet . If your product competes with others in the same industry, use comparison slides or charts to demonstrate its unique advantages. This helps highlight where your product excels compared to industry standards and competitors.

Integrate animation or video to present a product that solves problems in real-world scenarios. Show the audience the consequences of not using your fantastic product, backed by real examples of potential costs or inefficiencies. This type of presentation can help emphasize the value proposition and positions your product as a necessary solution.

Solution-Oriented Approach: Frame your product as the answer to a specific problem.

Evidence-Based Support: Use case studies and user testing to validate your product’s effectiveness.

Highlight Unique Features: Use comparison charts to show how your product stands out in its industry.

Visual Demonstrations: Utilize animation or video to demonstrate real-world applications of your product.

Cost of Inaction: Illustrate the potential costs or inefficiencies of not using your product.

This structured approach ensures that your product presentation can help inform and persuade your audience effectively.

Storytelling

Storytelling is an indispensable  audience engagement strategy in product ppts. It helps make your main points memorable and relatable.

Begin by sharing stories that highlight the existing problems in your niche before your product arrived. This sets the stage for showing how your product can change the industry. Use compelling statistics and figures to build a strong case. This approach helps convince potential customers of your product’s superiority.

If your product is rebranded or repackaged, storytelling is your chance to address any doubts or misconceptions. Reassure your audience of the benefits they will gain from purchasing your product.

To make your ppt relatable, include the product’s origin story. Explain how the idea came about and use real-life examples to connect with your audience. For instance, tell a story about a person or company struggling with a problem and how your product provided the solution. Actual case studies can be a great source of inspiration.

Craft a captivating narrative around your product. Take your audience on a journey through the inspiration behind the product, its development, and the problems it solves. 

For remote presentations, storytelling can create a personal and engaging connection between you and your audience. A relevant and well-told story will capture attention, provoke emotion, and strengthen the bond between you and your listeners.

Highlight what your product can do for your audience. Tailor your explanations and stories to fit their needs. Use visuals and data to show potential customers how your product solves problems and improves lives. This helps them see the actual value.

For returning customers, emphasize how the product enhances their lives and fits into their daily routines. Solving a need saves them time and adds convenience. This builds trust and strengthens loyalty to your brand. For instance, a new product can complement what they already use, or a software update can make their experience smoother.

When presenting to investors, highlight revenue projections, market potential, and why your product stands out. Use precise data and trends to illustrate growth opportunities. Visuals can make big numbers and market insights more impactful.

For partners, show how collaboration benefits everyone involved. Discuss ideas like ambassadors or beta testers to expand your product’s reach. This shows commitment to mutual success.

Using the “cost of doing nothing” technique, demonstrate to potential customers why not choosing your product could cost them more in the long run. Make the benefits clear and easy to understand, showing how your product improves their lives.

Presenting the benefits of your product in a straightforward way is crucial. Focus on how it solves problems and improves lives, and you’ll effectively capture your audience’s attention.

Short and Simple

Create product presentations that are not like long speeches or school lectures. No one wants to sit through hours of talking, and studies show people start tuning out after about 30 minutes .

Remember, you won’t have much of your audience’s time or patience. So, what’s the main thing you want them to remember? How quickly can you say it?

Follow the 10-20-30 rule for presentations from Guy Kawasaki.  Use just ten slides, speak for 20 minutes, and use big text. Or whatever rule you pick, stick to your main message and skip anything that doesn’t help.

Don’t pack your presentation with too much info. Focus on what’s most important about your product. Remember, less is more to keep your audience interested.

Highlight the key steps in your product’s journey. Begin with a roadmap template to show where your product stands currently. This gives a clear view of its lifecycle, from the initial idea to its launch. While investors expect a roadmap to gauge progress, regular consumers may not, though they appreciate when big brands creatively share their origin stories.

Use a visual layout to illustrate the stages your product must go through to become a reality. In a pitch presentation, start at the beginning of the roadmap after ideation and prototypes. Then, show what lies ahead—like the launch of new versions—to emphasize future plans. For a product launch presentation, place your product at the finish line on the roadmap. Highlight your team’s journey and accomplishments proudly with your audience.

Positioning your product is crucial in explaining why this presentation matters. Describe what makes your product unique and why customers should choose it over other mediocre products. Prepare statements that highlight attractive features and demonstrate its differentiation in the market.

Product roadmaps breathe life into visions by showcasing vital elements like vision, strategy, goals, and launch timelines. They serve as a roadmap from idea to customer feedback, showcasing key milestones.

Body Language

Body language or nonverbal communication is vital to the success of your presentation. They can significantly impact whether your presentation succeeds or fails. Here’s why: People pay much more attention to how you sound and move than to the actual words you say. This means they notice things like eye contact , facial expressions, gestures, posture, and how you move around.

To connect effectively with your audience, consider these positive body language tips:

– Smile genuinely: Show your enthusiasm.

– Stay relaxed: It helps you appear confident.

– Use power poses: They convey authority.

– Show your passion: Let your enthusiasm for the product shine through.

– Maintain eye contact: Engage with your audience.

– Speak clearly: Ensure everyone can hear and understand you.

– Move around: Use the space to interact with your audience.

– Speak at a steady pace: Neither fast nor slow.

– Use hand gestures: They can emphasize key points.

– Avoid slouching: Stand tall and confident.

– Remember to breathe: It keeps you calm and composed.

Lastly, be confident in yourself and your product. Authenticity builds trust, so speak from the heart and let your enthusiasm shine through. Your hard work deserves to be presented with passion and sincerity.

Avoid These Nonverbal Mistakes

When you make product presentation, be mindful of your body language to support your story and connect with your audience. Avoid these common mistakes:

– Hands in pockets: Indicates a lack of openness.

– Crossed arms: Suggests defensiveness or anxiety.

– Poor posture: Conveys disinterest and unprofessionalism.

– Checking the clock: It can make your audience uneasy.

– Overlooking audience reactions: Pay attention to subtle cues to keep them engaged.

By being aware of your body language and avoiding these pitfalls, you can deliver a more compelling and engaging product presentation that resonates with your audience.

Demonstrable Success

Showcase real-life examples of your product in action and customer feedback to establish credibility in a speech and highlight your product’s effectiveness. Here’s how you can make your presentation stand out:

Incorporate Customer Stories: Use testimonials and case studies to show how your product has benefited real customers. This convinces your audience that your product delivers real results.

Highlight Real Success: Describe specific instances where your product has succeeded. Share stories of how customers used the product to solve problems, supported by concrete examples. This demonstrates your product’s value and resonates with your audience’s needs.

Showcase Social Proof: Include customer testimonials or other forms of social proof in your presentation. These endorsements reinforce the reliability of your product and validate its effectiveness.

Visualize Customer Success: Use visuals like customer scenarios, reviews, ratings, and case studies to illustrate how your product addresses customer needs. Highlight performance metrics such as downloads, engagements, and purchases to quantify your product’s impact.

By weaving these elements into your presentation, you can effectively demonstrate your product’s success and credibility, compelling your audience to trust and invest in your solution.

Ending your product presentation effectively is crucial to leaving a lasting impact on your audience. Your conclusion should recap your discussion points and highlight why your product stands out. It’s a chance to make your audience remember you.

There are many effective ways to end a presentation . You can summarize your product’s benefits and unique features. Sharing glowing reviews, awards, and success stories can reinforce your credibility. For instance, if your software boosted Company A’s sales by 55%, mention it. If you offer on-demand delivery, emphasize how you’ve helped thousands save on delivery costs.

Closing with a compelling call to action is key. Tell your audience what you want them to do next, whether purchasing your product or signing up for a trial. End with a thought-provoking question or a memorable quote to keep them engaged. Thank your audience for their time, and encourage questions to maintain their interest.

A strong conclusion reinforces your message and motivates your audience to take the next step towards benefiting from your product.

At the end of your presentation, potential customers or investors will probably have questions about your product. These questions help them figure out if your product fits their needs. Common questions might be about:

– Scalability: Can your product grow with our company?

– Pricing: What will it cost us?

– Quality assurance: How reliable is your product?

– Ease of use: Is it user-friendly?

– After-sales support: What help can we expect after buying?

For instance, if you’ve made a digital product like CRM software, they might ask:

– Is your software scalable?

– Will it support our company’s growth?

– How will it improve our daily operations?

– Can it boost our sales or help us compete better?

Many clients may request a product demo of the physical product or trial of your software. Anticipating these questions shows you understand their needs and helps you prepare. Answering them well impresses your audience, builds their trust, and boosts your chances of making a deal.

Thank your audience after the presentation for active listening . Encourage them to ask questions to engage them. Listen carefully and give clear answers. If a question isn’t clear, ask for more details. Be honest and avoid making promises you can’t keep.

After designing your slides and putting your creative presentation ideas together, your ppt needs a few rounds of edits to truly shine. Keep editing aggressively until your presentation is clear and free of fluff. Focus on improving language accuracy, flow, and overall legibility. Remove anything that doesn’t relate to the core message.

Seek feedback from your mentor and team members. Their fresh eyes can spot errors or unclear ideas you might miss. Even if you’re a good editor, others can help you refine your presentation.

Once you’ve given your remote product presentation, request feedback effectively and professionally. Be specific in your request. For example, ask for feedback on your delivery or the use of visual aids. Timing is crucial. Send your request soon after the presentation while the details are fresh, but give the person time to respond. Be polite and appreciative of any feedback you receive. Remember, feedback is meant to be helpful, not critical. Thank the person for their time and input, and let them know you value their opinion.

Practice is key to creating a great product presentation. Rehearsing until you’re perfect helps you deliver captivating business presentations.

Why is practice so important? Even if you have a deep understanding of your product, practice helps you communicate your ideas clearly and persuasively. Notable speakers like Steve Jobs and Dr. Jill Bolte-Taylor practiced their speeches many times before going on stage, which helped them nail their presentations every single time.

Rehearsing your presentation builds confidence and makes you familiar with your key points. It also gives you a chance to:

– Weed out irrelevant points or jargon

– Try new presentation techniques like a strong opening or a pause to play a clip

– Streamline your presentation to fit the allotted time

Practice your presentation many times before the big day. Start by practicing alone, perhaps in front of a mirror. Then, practice before a small group of friends, family, or colleagues to get natural feedback.

During practice, time yourself, record your sessions, and take notes. Enunciate tricky words, pause when you make mistakes, and refine your presentation structure. Review the recorded clips and feedback from your practice audience, and incorporate this feedback into your subsequent practice sessions.

The goal is not to deliver your presentation exactly as you memorized it. Instead, aim to:

– Avoid sounding too rigid or rehearsed

– Present your product or service confidently

– Handle questions and comments from your audience without getting lost or overwhelmed

Practice helps you prepare for the public speaking aspect of your presentation, ensuring you speak clearly and effectively to your customers. Whether you’re presenting in person or remotely, rehearse thoroughly to make a strong impression and communicate your message with confidence.

Mastering Powerful Product Presentations

In today’s competitive market, delivering a compelling product presentation is crucial. The goal is to inform and inspire action, whether it’s making a purchase or investing. A strong presentation highlights your product’s market, key features, and unique value proposition, all while addressing customer pain points.

To create a presentation that stands out, clearly define your objectives and understand your audience’s needs. Use a well-structured outline to ensure you cover all important points, from introducing your company to detailing the product’s benefits. Engaging visuals and interactive elements can make it a more memorable and  persuasive speech .

Emphasize storytelling to connect emotionally with your audience and use real-life examples to demonstrate your product’s effectiveness. Keep your presentation concise, focusing on the most critical information to maintain interest. Effective body language and a strong conclusion with a clear call to action can leave a lasting impression.

Remember, a successful product presentation is the process that showcases what your product is and also convinces your audience why they need it. By following these steps to creating a powerful presentation, you can  capture attention and drive results.

Frequently Asked Questions (FAQs)

1. What is the most important goal of a product presentation?  

The primary aim is to inform and inspire action. This could mean convincing the audience to purchase or invest in the product. By showcasing the product’s market, key features, and unique value proposition, the presentation aims to make a strong impression and drive engagement.

2. Why is understanding the audience important in a product presentation?  

Knowing your audience helps tailor the presentation to their needs and interests. This ensures that the content resonates with them, making it more likely they will see the value in your product and take the desired action. Researching your audience and addressing their pain points is crucial for a successful presentation.

3. How can I make my product presentation more engaging?  

Incorporate interactive elements such as charts, videos, and before-and-after slides. Tell compelling stories highlighting the product’s benefits and use visuals to make your points clear and memorable. Keep the presentation concise and focused, avoiding information overload to maintain your audience’s attention.

Unleash Powerful Presentations with Prezentium’s AI Power

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Our “ Zenith Learning ” program combines structured problem-solving and visual storytelling in interactive workshops and training sessions. These programs are designed to enhance your communication skills, making your presentations not only informative but also memorable.

Don’t let your product presentations fall flat. With Prezentium, you can make a strong impression, win over customers, and build lasting brand loyalty. Experience the power of AI in crafting presentations that resonate and convert. Contact Prezentium today and take your presentations to the next level.

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

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Product presentation: best practices & templates for success.

11 min read

As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before.

One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).

In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

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Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

Make product presentations easy with Qualtrics

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Related resources

Product concept 12 min read, product feedback 14 min read, product metrics 17 min read, product launch 18 min read, product marketing 23 min read, digital product experience 16 min read, product analysis 13 min read, request demo.

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